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There was a time when trying a potentially "season-ending" stunt meant taking a risk, watching the footage back on a camcorder, and hoping you could figure out what went wrong.

Three-time Olympic gold medalist Shaun White told Fortune Brainstorm Tech that AI can now analyze speed, airtime, trajectory, and spin rate, helping athletes understand the tiny differences that determine whether a high-risk run succeeds or fails.

“This information really can help not only the advancement of the athletes, but it's also bringing the fans in as well,” he said.

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Transcript
00:00I should bring you to the beginning. I mean, we were basically rock, paper, scissors, who was
00:03going to go first for a big trick. This is a potentially not career, hopefully not career
00:09ending, but maybe season ending trick you're about to go for. And you didn't really have any
00:13information. You just kind of like saw something that inspired you. You got with your friends,
00:17you're just going to go try it. And, you know, either mom's there with the camcorder or you
00:21have your buddy, you know, who's maybe your coach, your friend trying to film you. And you look back
00:25at the footage and try to figure out what went wrong. And now we've introduced this amazing AI
00:29technology where it's really picking apart every detail of a run and not just the current
00:35run. You can throw a run in from the past. Even my greatest runs I've done, you can take
00:38it, put it into this tool, see how fast you're going, how high you're going, the velocity,
00:43the rate of the spin, all of these incredible data points that you can then go back and look
00:47at. Oh, well, I did this run maybe, you know, 10 times. I only landed it, you know, two or
00:52three times. What was the difference? How fast was I going? What was my trajectory? You know,
00:56what was my rate of spin? How long was I in the air for? And this information like really can
01:01help
01:02not only the advancements of the athletes, but it's also like bringing the fans in as well.
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