00:07Hi, I'm Alexa Wiley, VP of Creative for Who What Wear and today we're shooting
00:11Kaia Gerber for our fall issue. So when we think about high school you can think
00:16of a lot of different films and inspiration that come to mind. This one
00:21kind of started with the Heathers and of course building on that 90s inspiration
00:26but also keeping fashion to the forefront. So for the theme we really kind of
00:31wanted to think about back to school but also tying that into how excited we are
00:36for a fresh start for fall. We definitely want this whole shoot to tell a story so
00:40we have some looks that are a little bit of a nod to a marching band vibe. This
00:45will be executed through a Proenza dress with a marching band hat as a prop and
00:50some cute little Mary Jane shoes. We also have this sort of bad teacher, maybe a
00:56principal moment with this really strong Prada look. It's this really beautiful
01:00textured leather skirt and blazer set which is just a look that everyone was
01:05talking about from the fall collection. We also have a really fun schoolgirl
01:09moment with some really fun colored tights. It also has a cute little knit
01:13granny panty underneath that we're hoping we might get a little peek of. We have a
01:18nod to a prom moment that we're really excited about. We have a sort of
01:23deconstructed Celine tuxedo with a big bow tie. We're gonna have her in a corsage.
01:29Another sort of prom moment that we're going to have is this Anne de Mulemeister
01:33look. It's a faux fur shawl with this long beautiful silky column skirt. Looks
01:38incredible on Kaya. We have another look that we're really excited about which is a
01:42Valentino fall look. It's a beautiful blue button-up and this really stunning
01:48micro mini short that's covered in 3D rosettes. We really want to style her a
01:53little bit undone almost like it's a uniform kind of so the shirt will be a
01:57little frazzled with the tie kind of loose and so that will be like almost
02:02like she's maybe just changed out of her PE look kind of stepping back into her
02:06uniform. I'm just excited to be shooting Kaya. She represents everything that we're
02:11looking for for this season and we're excited to bring it to life.
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