00:02it's retail therapy honey buckle up I cannot be seen with you another client
00:08am I supposed to feel like myself and not break the dress code no one ever said retail therapy
00:17was easy yeah so I got in a little trouble with my boss for giving retail therapy in the office
00:26apparently I'm not a real doctor and I should be focusing on my job that I'm paid to do but
00:34like
00:34I'm pretty sure I remember her saying maybe you should give therapy for real I'm done listening
00:39to other people's problems retail therapy no more the Nordstrom anniversary sale is our biggest fashion
00:49event of the year I have been preparing a campaign around the launch for literally weeks it has to
01:02go well I need the entire team on this I even had to recruit some extra hands from the New
01:09York office
01:09knock knock I'm Anaya one of Who What Wears New York editors and obviously a pretty good one because
01:17they came out to plan a super important event Bobby's anniversary or something like that I skim the
01:26email the Bobby in the flesh do I live up to your expectations the style the charm the ability to
01:34look amazing in office lighting no like virtual meetings do not do you justice oh thank you what a
01:41privilege it is to be in the presence of such an iconic style advisor and member of the fashion
01:45community I'm so honored to be helping with your special day love Anaya I mean girl okay ladies
01:54Sam quick sync we don't have much time so I've been brought in to optimize workflow who here runs
01:59campaign deliverables Perk can you have a chocolate cake delivered to the office
02:09yes
02:12hi I'm Judith and I am the associate shopping director at who what wear
02:15how long have you been sitting there a normal appropriate amount of time I was there for two
02:20hours okay is the Nordstrom anniversary sale story done I can't write it
02:27because it's already written right right listen I'm having a bit of a fashion identity crisis I
02:34mean how am I supposed to help guide our readers if I can't even dress myself okay this is a
02:39central to
02:40the campaign we honestly don't have time for this can't you question your existence I don't know
02:45after the deadline or when you're falling asleep like everyone else I need your help I don't have a
02:51choice if this campaign is going to succeed I'm gonna have to give so tell me more about this poorly
03:00timed and highly inconvenient problem of yours oh I have influence fatigue the endless scroll of
03:08fashion ads and micro trends has made me forget what my own actual style is isn't it obvious the
03:16Nordstrom anniversary sale is perfect for you oh the Nordstrom anniversary sale is aspirational it
03:23allows you to dress that version of yourself that you want to be at a huge discount always dreamed of
03:28pulling off animal print buy the trend in summer as motivation to turn into that queen honey come fall
03:34it's kind of like you know like a New Year's resolution except like cute fun and rewarding and not
03:38like a sad little lie you tell yourself when you close your eyes how do you picture yourself bold
03:44bright colors animal print that lets you stand up from the rest of the pack yeah definitely not okay
03:54well animal prints the new neutral but fine loving the breath distribution ladies I guess the company saw
04:03that I'm more than just an editor I'm an air sign I am a professional vibe curator I bring the
04:09music I
04:10bring the energy I know exactly who to put in a room so the combination of my excellent communication
04:16skills and being a natural people pleaser made me perfect to plan this for Bobby even though we've
04:21never met before great but like plan what what about a hopeless romantic draped in delicate floral
04:30fabrics and soft pink hues perhaps love itself is a wound that we willingly reopen hmm that much
04:44yearning seems exhausting florals for fall actually it's groundbreaking okay why don't we lead with your
04:50mind and not your emotions academic inspired prep classic aesthetic modern touches my thesis examines the
04:59weaponization of elevated basics as a form of psychological dominance in corporate environments
05:06what does that even mean I was hoping you would tell me but cute summer to fall look though I
05:13don't know
05:13who I want to be sounds like what you really want is to be somebody who knows what they want
05:19someone with authority sharp silhouettes edgy leather that feeling of cold silver on your skin
05:34this case won't solve itself I want this report on my desk yesterday
05:43yes that's who I want to be fab now does this version of yourself complete the story
05:49on time she does proud of you how can new judith rally the team we need complete and total focus
05:57from here on out where is everybody guys Bobby's gonna be here any minute totally like he's on his way
06:19you
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