00:00Let's start with this. Does Siri become a platform?
00:03Right.
00:04Discuss.
00:04Well, exactly. I'll take it from here, shall I?
00:06Please.
00:06So ideally, what we hope to see today is ways for us to expose so much of our apps' data
00:11directly to Siri.
00:13So rather than us saying, oh, hey, Siri, do this behind the scenes for developers, we provide data to Siri,
00:18and it intelligently, Apple intelligence, takes care of four of us and talks to users and handles that integration together
00:24for us.
00:24That's the kind of dream for today, hopefully.
00:26The point from Apple's perspective is that Siri becomes genuinely useful.
00:31I'll take that one as my word.
00:32This year, Siri's even smarter.
00:34You know, it goes from a place where it is a feature, single voice prompt, phone mum, phone mum, to
00:41multi-step tasks.
00:42Yes.
00:42When you're building applications for iOS, macOS, what are the factors and considerations around how good or not Siri is?
00:51Right. So right now, as you'll know, Siri will often say, I didn't understand that, or could you repeat that,
00:55or which bedroom lights do you mean?
00:57We kind of want to bypass that and get to the things that users care about.
01:00But there are 50 different ways users can ask for the same thing.
01:04We don't want to worry about that.
01:05That's kind of Apple's problem to figure out.
01:07And so hopefully, they can expose some great APIs today.
01:09We feed with our data, feed with our code behind the scenes.
01:12It ties into a natural language model, handles all the Apple privacy stuff for us, and will just work.
01:18Privacy is interesting.
01:19Right.
01:19The Bloomberg reporting is that it is Google's Gemini.
01:23Yeah.
01:24In part, that is the model underpinning this new iteration of Siri.
01:29What are the considerations around that for you and your community?
01:32It's obviously critical for us.
01:34It's Apple's long-standing branding thing is privacy is Apple, and we all buy into that too.
01:38We're all behind that 100% of the way.
01:40Last year's big announcement for AI from Apple was on-device, fully private AI.
01:45Epic.
01:45We went wild for that.
01:47So this year, can it be powered by Apple's private cloud compute, which is genuinely research-level breakthrough stuff for
01:53handling private AI?
01:55Is it that, or is it somewhere in Google's headquarters at the Googleplex?
01:59We're going to find out.
02:00So you would prefer the format?
02:03Oh, 100%.
02:03Why is that better for a developer?
02:05I mean, it's not that I don't trust Google, but I definitely trust Apple.
02:08I see.
02:09I definitely trust Apple to take care of users' privacy first, and they've done that for years.
02:13We all believe into the same thing.
02:15So that's our first port of call, Ilu, done by them, privately by them, owned by them.
02:19Maybe Google's hardware, perhaps Google's Gemini, but hosted by Apple would be the dream.
02:24We're going to find out.
02:26Reading the Bloomberg reporting, the thing that resonates with me is that Siri is a cross-OS.
02:32So if I, you know, we have a standalone Siri app, that's one of the headlines, but I start a
02:37project.
02:38Right.
02:39Not just a single task, but a project on my iPhone, it can carry over to the MacBook.
02:44Is that a factor in when you are a developer for either iOS or macOS, or now you're more capable
02:51of going across the suite?
02:53So from a developer's perspective, nearly all the money is still making iPhone apps.
02:58Interesting.
02:58And I think Apple would rather see a wider spread, macOS, watchOS, tvOS, visionOS as well.
03:04And so if they can blur those lines even more, it'd be great.
03:07I mean, they have these things like the universal control where your iPad and your Mac are controlled by the
03:11same mouse cursor.
03:12It's done something, but we want to see more integration, tighter integration.
03:16Really kind of only Apple can do this kind of thing, you know?
03:18Paul, you're a software guy.
03:19I am through and through.
03:20What do you make of John Turnus, who is a hardware guy historically?
03:25Yeah, yeah, yeah.
03:26He's already a massive celebrity.
03:28People are lining up for their John selfies already.
03:31You mean here and now, the last 24 hours?
03:34He'll be swamped already.
03:35Yesterday was a Swiss Student Challenge winner meeting John Turnus, and they were all super psyched.
03:39They've had their John Turnus signatures and their badge and stuff.
03:42So he's already a superstar.
03:43I think he'd be swamped today with more people.
03:46Look, is he hardware?
03:47Yes.
03:48Is Apple hardware?
03:49Yes.
03:50They're a hardware company.
03:51But they still firmly believe in the full stack.
03:54That's their positioning, right?
03:56Let's end with something a little fun.
03:57This will be the year where we get the OS year, iOS 27.
04:01Right, right.
04:02I've had OS 27.
04:03Yeah, yeah, yeah.
04:03Is that helpful, naming for you?
04:05Oh, for sure, yeah.
04:06It makes it much easier from our perspective.
04:07You can say you want to have OS 20 or whatever, and it's fine.
04:11I do hope, though, we're going to see a macOS name still, like, you know, Tahoe right now or Big
04:16Sur or similar.
04:17There's rumors it might go away.
04:19Everyone enjoys that.
04:19It's fun.
04:20They have the crack marketing team, macOS weed or whatever, right?
04:23And so hopefully we'll see it carry on.
04:24I guess we'll find out.
04:25I guess we'll find out.
Comments