00:05the author marketing and research hybrid consciousness slash market research the
00:13market doesn't speak with words it speaks with data the market researcher looks at reports
00:25numbers statistics behaviors trends
00:33for years decisions were based on experience and intuition
00:40chat g p t but the world is changing faster than ever
00:49every day millions of people leave their digital footprints why are products or services of interest
00:57where do people who have left footprints live what age are they what do they do what is there in
01:04the
01:04area no human can process everything let alone correlate it with a multitude of other factors
01:13the value of processed information is growing digital traces are searched and yield mainly
01:20with correlations corporate data is of greater value than accounting assets what are the limitations
01:28for personal data which data is useful even seemingly irrelevant information about climate change is useful
01:37marketing data for tourism energy catering shipping trade insurance companies and many
01:43other sectors a system analyzes patterns it looks for connections and correlations it identifies trends
01:54before they become visible it predicts developments that does not replace humans it allows them to see a
02:07a bigger picture and then it becomes clear the future does not belong to those who have more data
02:22it belongs to those who can understand it better who does the information concern business to business or business to
02:30customer
02:31public or private we no longer research alone hybrid consciousness
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