00:00What are you selling?
00:01Freedom.
00:02How?
00:03Me.
00:08You hire me.
00:12In three years,
00:15I could rebuild this 10-petal brand into a household name.
00:20A line of premium cuts.
00:23It will be bespoke, recession-proof.
00:27We only target high-end buyers.
00:30That way, we mitigate the volatility of beef prices.
00:34When the market dips,
00:35your stakes will stay steady
00:37in Vegas, New York, L.A.
00:41But you're going to need a new herd.
00:43Your Mexican crossbreed, they won't cut it.
00:49I can see your story, Bula.
00:52I can sell it.
00:55Volcano oversees strategy now.
00:57Mm-hmm.
00:58How's that working out for you?
01:02I'm offering you an exit.
01:05So when you are ready to hang it up, you can.
01:10And I promise you, you will have something substantial to leave your granddaughter.
01:16So Everett told you more than my favorite brand of scotch?
01:20No, he didn't need to.
01:22I understand you.
01:26You don't know me yet.
01:30But nobody will fight harder for you.
01:35When I want something, I usually get it.
01:41Rip is foreman.
01:43I take your stakes to market.
01:46We manage everything for you.
01:48What's that going to cost me?
01:51Well, nothing right now.
01:53But I will want 20% of the profits.
01:56And in five years, Rip and I are out.
02:01Why wouldn't I slap Dutton Ranch on the label?
02:04That's worth 20%.
02:06Because my name is not for sale.
Comments