- 6 hours ago
At SPIEF 2026, India Today Group Vice-Chairperson and Editor-in-Chief Kalli Purie and other dignitaries discussed the use of artificial intelligence (AI) in newsrooms, bridging AI efficiency with human values and more.
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00:08Hello and welcome to the special edition from St. Petersburg International Economic Forum.
00:13We'll be bringing you in the next half hour a special on what this forum really means.
00:19A new economic world order or one that is creating alternatives when it comes to pressures from the West.
00:27There are various themes at this forum this year round.
00:31It includes supply chain resilience. It includes trade, how countries can come together.
00:37There are about 130 countries participating over here at the forum this year round.
00:43But then there has been a lot of conversation about enablers and disruptors.
00:48One such very important conversation has to do with artificial intelligence.
00:53Massive showcasing of what Russia and various parts of Russia can really do.
01:01This is an autonomous region in Russia that is showing and displaying what they call a part of their fable.
01:08This old tree and merged with new technology.
01:13So the AI model over here, Shazere, answers all your questions on investments, where to invest, how to, the best
01:22practices, so on and so forth.
01:24Our vice chairman of the India Today group, Kalipuri, was a part of one of the most critical sessions at
01:33the forum and that had to do with artificial intelligence.
01:35She spoke about how it is not just an enabler, it's an advantage to have AI, but then there could
01:44be a lot of dangers involved and she spelled out those dangers, those concerns and the checks and balances that
01:51are needed, not just by governments, but also by the big tech.
02:14You call it laziness, but we are offered to not use our resources.
02:23We are offered to keep our talent.
02:26If you have a talent for singing and AI tells you, you don't need this talent anymore.
02:32Why do you need to teach how to sing?
02:34You can forget about it.
02:36You can just select voices, a tone for that.
02:39A person might have this talent for singing, having this understanding for and this skill again for hearing.
02:46This is the connection we have with our gift, with our talents.
02:49In any paradigm, whatever the culture, whatever religion is, it is all about this one.
02:57The connection of human with this surprising gift or talent or the act of God and implementing all that through
03:05different tools and toolkits.
03:07AI does not interfere with that until AI is really brilliant, unless it kills talented us.
03:13But when AI becomes this artificial replacement of something or a quasi-talent, a quasi-gift, now resembling a chewing
03:23gum, chewing gum is not food.
03:25Chewing gum is only about reflexes.
03:28You just keep chewing it and there is saliva in your mouth when you are chewing a chewing gum.
03:34Your body starts working, but there is no real food that you get with chewing gum.
03:41And then other processes arouse in your organism, in your body.
03:46When AI becomes this quasi-food or quasi-gift, this brings an end to anything.
03:52This brings an end to our civilization values.
03:55AI does not have conscience.
03:57The problem is not about this.
03:59Not every person has conscience.
04:01And when it comes to the lack of conscience of AI, losing conscience as a benchmark for human development can
04:08lead to very bad results.
04:11You can say that it is really convenient, but you don't want to leave this comfort area.
04:16Being able to have this compassion, invest your efforts, this might lead you to a very deep status.
04:23A very deep dead end, which you might not leave.
04:27Look at the United States, for example.
04:29Everything is focused on this technological breakthrough, regardless of those possible consequences.
04:36And the main thing is to reach this goal.
04:39This labeling of content, which is very banal, like labeling cosmetic products.
04:44They put this label saying that this product has not been tested on mice or living organisms.
04:50When you develop an AI model, this label is not required.
04:54If you apply a cream on your skin, it is very important that it is not tested on a living
05:06body, on a living organism.
05:08But then there is this AI technology which is implemented, which influences your organism, your body.
05:15It influences your mind, which influences your overall body and your face at the same time.
05:21Then it can be accepted for the sake of a progress in this regard.
05:26Indeed, China is currently actively using AI.
05:30Today, we are facing a number of issues related to the application of AI.
05:34I'd like to highlight the three major areas of big language models.
05:37Chat, GPT and DeepSeq are the fundamental language models.
05:41The second layer are industrial models.
05:44These AI models used the closed, the classified data.
05:48The focus is made on particular areas of work, like finances, media, medicine.
05:54And the third layer is the use of the applied models.
05:58The most popular ones are the AI agents.
06:01Our engineers have been set the task to move from layer 3 to layer 2 to establish,
06:07or rather to build national industrial models for mass media outlets.
06:12The industry of AI itself is developing rapidly.
06:15So you need to monitor the trends of the development of the industry.
06:19It is helpful to make the correct decisions in a timely manner.
06:23What is the major challenge?
06:25The challenge related to the security of data storage, the security of the internet.
06:31To use AI tools, you need to share some rights of your authorization,
06:35so your computer, your network can partially do the management of the process.
06:40So how can you combine the effectiveness of work and the security?
06:44So this question requires further consideration.
06:48As for the 15th five-year plan, there are major areas of work that were outlined.
06:53First and foremost, the creation of the Chinese national industrial model.
06:57And secondly, it is the creation of national databases.
07:01AI will help us to systemize more than 300 million hours of video archives.
07:06To make these archives applicable for the training, for the teaching of AI.
07:11Apart from the above-mentioned model, we are going to create our own algorithm in China.
07:17It will enable us to offer the content to users in a more accurate way.
07:22China has realized that we cannot just monitor the recent technological advancements.
07:26We also need to set our own trend.
07:30Joining us today is Vice Chairperson, Executive Editor-in-Chief, TV Today Network, India Today, Kalipuri.
07:39And thank you for having the patience to listen to me in English, since all the other panelists here speak
07:47Russian.
07:48One of the main reasons why I think that you should have the patience with me is because India is
07:55right on top of every table with consumers engaging with AI.
08:01As a population, we are one of the largest, and also the Indian population trusts AI-generated information more than
08:11anywhere else in the world.
08:12So we really are sort of one of the biggest consumers of AI.
08:16We could also be the ones that drive AI application on top of the models that have been built out
08:23by big tech right now.
08:26As a media company in India, we are doing a lot of experimentation with AI ourselves.
08:32So going towards the lazy journalists and the lazy anchors, we have tried to clone our very own anchors with
08:40their permission and use them in prime time, and it's gone very well.
08:45Even their family was asking the anchor, you told me you're on holiday, but I see you on prime time
08:50on TV, even though we had put AI anchor there.
08:54So it was an interesting experiment, but like you said, not everyone could catch that there was something missing.
09:03Some people caught it, that the emotion wasn't there or the life was not in it.
09:08But, you know, it passed as an experiment quite well.
09:11The other one we tried as an opposite to the lazy journalist is to create an entire subsection called handmade
09:22by editors and reporters.
09:24And also something called eyewitness, like a separate section where reporters and journalists now are pushed forward to creating ground
09:36reports or eyewitness accounts and just focusing on what they saw, what they heard, rather than a more sort of
09:43vanilla report.
09:44So it's very much the human experience of being in that situation, whether it's a big political meeting or a
09:52natural calamity or even war.
09:54They are things that viewers are wanting, and more and more of that is served to them.
10:01And I feel that this really goes against moderation and calibration that a newsroom brings to journalism and to the
10:10information that is given out to the audience.
10:12I sort of call it the French fries and salad formula, right?
10:17Like if you ask a child, he will always ask for French fries, but you can't always give him French
10:23fries.
10:23You have to mix the salad in between.
10:25And newsrooms do that.
10:29Algorithms do not do that because they are not based on values of calibration and moderation.
10:33They are based on values of profit and engagement.
10:37The other piece that you said, how to use AI responsibly, I think one of the things we use in
10:43our newsroom is something called the AI sandwich, which is that you start with a human.
10:48You have AI in between to increase efficiency, effectiveness, and even maybe attractiveness in language that young children would like
10:57and make it more sparkly, like the gentleman from Rambler said.
11:01But then it again ends with a human touch or a human print so that the final approval remains with
11:08human beings.
11:09Simulations and whatnot, you have it all over here at the St. Petersburg Economic Forum.
11:15But Kalipuri and the spokesperson of the Ministry of Foreign Affairs here in Russia, Maria Zakharova, had a very candid
11:22conversation about what her concerns are when it comes to AI, the use of AI, and how countries battle false
11:31narratives.
11:31Listen to this interesting conversation.
11:35You know, this is a good question because I mentioned that each country has its own approach.
11:41Actually, the majority of countries, they are even not closer to the start of thinking on this issue.
11:51We are talking about like two different countries which are already in this process.
11:56And each of these countries has its own dimensions, its own narratives.
12:01And our last speaker was talking that all the countries and all the companies should come to equal standards.
12:12That will never happen.
12:13Even in media, in traditional media, we all have our separate laws, separate regulations, separate traditions.
12:19So it will be the similar situation.
12:22But some things, Madame Maria, are basic, right?
12:26Like stealing is basic.
12:29No, no, no, no.
12:29Even that should have been...
12:31No, forget about it.
12:31Really?
12:32Yes, of course, because for the like two dozens of years, two decades, they were talking, for example, in the
12:40West, like EU, like United States of America and Canada,
12:44that, for example, people or children do not have their own gender, they can choose gender among 100 PC or
12:52even more.
12:53So, you see, we have sometimes, you know, completely different, like upside-down approaches.
13:00So I don't think that we will fix this thing.
13:03I think we should be much more focused, first of all, on local domestic laws and regulations, which is based
13:11on our decisions, on our psychology, way of thinking.
13:15And secondly, in the search, we should focus both in the search of people and countries who will share these
13:25views with us.
13:26And among these, friends build or create regulations, cooperation, et cetera, et cetera.
13:37It will be just monkey business to try to insist or try to, I don't know, tell anything for the
13:47West.
13:48There's so much focus on their real narratives, so they won't be listening.
13:53What about things like airport control, right?
13:55Airport control towers all work on one basic procedure, standardization rules.
14:01We have some consensus around the world on that.
14:03Otherwise, we wouldn't be flying.
14:05You know, each time I see Indian buses, I think that they are absolutely the same with other buses in
14:13the world,
14:13but a little bit different because of the traffic.
14:19So, thank you so much.
14:22Amid massive security threat, St. Petersburg is now under lockdown in many ways than one because of the security threat
14:29and because the forum is being held under such massive security threat.
14:35I asked Maria Zakharova whether if they will be able to conclude or conduct this entire forum with all the
14:42safeguards.
14:43This is what she had to say and this is how she attacked the Ukrainian government in a way that
14:51we've never seen before.
14:52Not mincing words, being straight, almost saying that the West created Osama bin Laden
14:57and Zelenskyy also is the creation of the same Western government.
15:04We've seen Ukrainian drone attacks.
15:07How are you managing this forum amid the security threats?
15:12You know, unfortunately, because of the position of the Western media,
15:19the Western audience did not pay attention to many, dozens or even hundreds, attacks against civilians
15:28which were committed by the Kyiv regime.
15:31This is what Kyiv regime is.
15:34It's not about struggling for sort of national dignity or democracy.
15:39It's about terrorist ideology.
15:43We do not pay any attention to lives of civilians, lives of children.
15:48They are doing their dirty job using Western money to kill people.
15:53They're killing, first of all, they're killing their own people.
15:56Take a look on this absolutely nightmare so-called mobilization,
16:02which has nothing to do with mobilization.
16:04They are just trying to find and trying to grab people in the street of Ukraine,
16:12different cities of Ukraine, and immediately take them to the front line.
16:16And they're absolutely sure, they know it for sure, that they will be killed there.
16:20But nevertheless, they take their own people and convert them into, I'm sorry to say, meat.
16:28They regard them not as human beings.
16:31I'm asking, I just asked this question of foreign media, Western media.
16:36Don't think that this is a first attack.
16:38Don't think that this is a last attack.
16:41Until you wake up and do something not to let the West finance Kiev regime anymore.
16:51Because this is not the financing of democracy or, I don't know, struggle for self-dignity or whatever you want.
17:02It's financing international terrorism.
17:06The same thing like they finance many other terrorist groups or organizations such as, for example,
17:16ISIL was also, I'm sorry to say this, but created with the help and with assistance of some of the
17:23Western political groups.
17:25The same situation was with Al-Qaeda and Ben Laden, which was the person who attacked the United States of
17:33America,
17:33but before he was created by the United States of America, the same situation with Zelensky.
17:39They created him.
17:42Well, we've only managed to show you some parts of Steve.
17:46There's a lot more that you can watch on India today, but we've completely run out of time.
17:52So, Yogi Indra Singh, my camera person and I have to bid you goodbye.
17:56Thank you so much for watching.
17:57Thank you so much for watching.
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