00:00euphoria may be over but sydney sweeney says she's sticking around the 28 year old jim z icon has
00:05kept the headlines busy all week it all started with a viral pda filled new york city date weekend
00:10with her boyfriend scooter brawn followed up immediately by a wildly controversial not safe
00:14for work finale scene to wrap up her hit show euphoria but her latest move has the internet
00:18seriously divided because sydney just announced her brand new solo venture honey trap production
00:23company and if that name rings the bell don't worry it's caused some major eyebrow raising over
00:27on reddit too because by definition a honey trap is an espionage or extortion tactic that uses
00:32romantic or sexual attraction usually to lure target into compromised situations in order to
00:37secretly gain information or blackmail them and while critics are concerned fans are seeing the
00:41name as a genius sign of the actress who genuinely understands her brand those who see this as a
00:46smart move have even compared her to reese weatherspoon as reese famously built an empire
00:50before selling a majority stake in her own production company hello sunshine for massive 900 million
00:55dollars but we have to remind you that this isn't sydney's first corporate rodeo she actually
00:59co-managed 50 50 films with her previous fiance jonathan devino but that venture was dissolved in 2026
01:05a year after the two called off the wedding and this is exactly where her real life romance ties
01:09perfectly back into her business strategy because shortly after that split sydney started casually dating
01:14music mogul scooter brawn and given that he's a literal master of corporate hollywood image management
01:19the new honey trap name is only adding fuel to the fire as many online critics have claimed the entire
01:23relationship feels like a highly calculated pr stunt but personally we think sydney's just young
01:27having fun and knows exactly how to keep her name in the headlines also she's probably seen the
01:31critics calling her an industry plant and she just ran with it but what do you think is honey trapped
01:36just a smart move for her seductive branding or is she revealing a deeper secret drop your thoughts
01:40in the comments and click the link to watch our deep dive in the ick behind scooter brawn and
01:44sydney sweden's relationship
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