00:00Marcelo, the play El Brote is coming to New York and Miami.
00:05What can the audience expect?
00:08Okay, yes, they are going to perform.
00:11They have one show in New York and two shows in Miami.
00:14I think they can expect a high-level drama theater play.
00:22You know, El Brote has won many, many awards over the last three years
00:26that has performed around the world.
00:28And I think it's one of the examples of the plays that Argentina can show the world.
00:36You know, you have a talented director that has been awarded multiple prizes
00:41in the Hispanic world, Argentina and Spain, basically Mexico as well.
00:47And you have a very talented actor that has done the show for three years
00:52and now is coming for the first time to the U.S.
00:58in an open performance.
01:00I mean, it has been, it was presented two years ago at a festival in Chicago
01:08as part of the festival.
01:10But this is the first time it's going to go and perform openly.
01:14And we're very happy to take it there.
01:16We're very proud of that, you know, really.
01:18At our company, at Club Media, we are embarking on this idea that Hispanic culture can be,
01:26you know, expanded outside our natural boundaries.
01:31I mean, theater from Spain, from Argentina, even from Mexico,
01:35which are the main points, I would say, on the Hispanic work,
01:38can be expanded beyond their natural boundaries.
01:45I think our Latin community as a whole has started to get in depth
01:52and get some knowledge and recognition in the U.S.
01:56and other countries, but mainly the U.S.
02:01You know, Europe is more easy because Spain is there.
02:04So there's a closer tie between Spain, France, Italy, and Argentina.
02:09But the U.S. is kind of different or it's on the embrionary stages of it.
02:16So I think there's some artists coming from Spain, coming from Argentina,
02:20that are getting recognition.
02:22So I wouldn't say it's something that you can establish as a trend,
02:29but definitely it's a trend.
02:31We did a tour with one of our plays called Muarde in 2024.
02:36We went to L.A., to New York, and to Miami, and we have sold outs there, you know.
02:42So definitely I think there's something growing.
02:44I think it's very premature to say it's a trend,
02:49but definitely Hispanic culture is getting more and more attractive
02:52to other cultures or to the U.S. culture
02:56than it was a couple of years in the past.
02:59At the end, everything is entertainment.
03:01And at the end, everything is to produce something
03:06that is attractive to the audience.
03:09So the way you express it,
03:12it depends more on what the story you want to tell
03:16and which other characters and actors you're dealing with.
03:19Some people naturally do more with digital entertainment,
03:23some more do with movies, and some more with live theater.
03:25I think getting to live theater with that background
03:29gives us the possibility to have the flexibility
03:34to put on stage many different types of live theater.
03:38So we can do a musical like Hairspray or Spring Awakening,
03:42and we can do a drama like El Brote or Muarde or things like that,
03:47which are actually on the opposite,
03:50or things that are very small,
03:51like one actor in El Brote or 40 actors on stage like Hairspray,
03:57and give them the tools to maximize their talent on stage.
04:03I think it's giving the actors,
04:08which at the end are the ones on stage
04:10that deliver the final experience to the people,
04:14the tools and the flexibility to do
04:16whatever they feel more comfortable
04:18that they have more talent to.
04:19But I think that at the end, it's all the same.
04:24The platform is just a media to transmit something,
04:29and we are a vehicle to express that on a stage,
04:36on a movie, or on a digital platform.
04:40It's about time people start going more to live theater
04:44and less on the screen all the time.
04:47Absolutely, absolutely, and I think many times
04:50my friends tell me, why are you a producer?
04:53Because it's a difficult business.
04:57No success is guaranteed.
04:59Even if you have a complete success in one place,
05:02you can have a complete failure in the other one.
05:04No, nothing is guaranteed.
05:06And I say, I mean, the satisfaction of someone,
05:09seeing someone laughing or crying, it doesn't matter,
05:12but changing their life for 50 minutes or an hour
05:20or something like that is something that for me
05:24and my partner, Jose Luis, which we are friends for 20 years,
05:28is something that is not comparable to anything.
05:32That's the real life.
05:33It can make someone laugh or cry.
05:35Okay, your day is made, clearly.
05:37What was the first play you saw growing up?
05:40I remember, I remember.
05:42I remember I was around 13 or 14 and I saw Annie in New York.
05:47You know, it was my first time traveling to the US
05:52and my uncle who lived there took me to see Annie, you know,
05:58and it was a whole experience for me.
06:01Then I see a play at the Radio City Music Hall in New York as well,
06:06you know, you know, but I remember those days
06:08and Annie has now just, it's not our production,
06:13but it has just opened in Buenos Aires a couple of weeks ago.
06:16And I wanted to see it.
06:18I went there and see it, you know, just to remember, you know,
06:25my, you know, this was, wow, 45 years ago, you know.
06:30So, wow.
06:35So, that experience, because it opened a whole world to me,
06:39you know, okay, what is this, you know?
06:42So, I remember that iconic Annie in New York
06:47as probably the first one that discovered a whole world for me,
06:52you know, you know.
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