00:00Have you ever noticed this strange detail in Apple ads?
00:04The iPhone almost always displays 9:41.
00:07It was no coincidence that in 2007, when Steve Jobs presented the first iPhone,
00:12Apple wants the exact moment of the reveal to appear on the screen behind him.
00:17The keynote starts at 9am.
00:19Apple estimates that the big announcement will come about 40 minutes later.
00:23As a result, the iPhone appears at 9:41.
00:27Since then, it has become a tradition at Apple.
00:30All devices display 7 hours in the official images.
00:33to maintain perfect consistency with the presentations.
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