00:00For more, Bloomberg Apple and Consumer Tech Managing Editor Mark Gurman brings us what is always the bread and butter.
00:05You bring us the scoops and push us towards, for many reasons, Apple wants to lean in on its privacy
00:10advantage.
00:11Is that what is going to make it distinct versus the other offerings already out there?
00:15Yeah, for Apple, privacy has been a differentiator now for going over a decade.
00:21They talk about privacy when they release any new product or any new operating system or any new software or
00:27service feature.
00:27For them, it's their North Star, they like to say.
00:32Everything is built in from that perspective, and they really see it as a selling point that people want devices
00:36that have better encryption, better security, better privacy than the competition.
00:41And obviously, this is really important for everything you're doing on Apple devices.
00:44You have your financial data on there, your communications, you have your smart home information, all sorts of different features
00:52you want to keep private.
00:53And that's going to extend to the new Siri.
00:56We're in an age right now where everyone's got a chatbot.
00:59Everyone's got AI features.
01:00And just like you've seen Apple do with features and comparing themselves to Meta and Google and whatnot, you'll see
01:07them do that with this chatbot that they're going to announce on June 8th at the Developer Conference.
01:11Talking about theirs retaining less information and less so-called memory than other chatbots.
01:17And one feature that I reported over the weekend that they're planning for this is the auto-deletion of chatbot
01:23conversations.
01:23So you can set your chats just like you can with the Messages app to save in your phone and
01:29your iCloud forever.
01:30Or you can have them auto-delete after a year.
01:33Or you can have them auto-delete after 30 days.
01:36So that's going to be a bit of a unique feature.
01:38Other chatbots have what they call an incognito mode, which is basically, you know, private browsing mode in a web
01:44browser, but private chatting in your chatbot.
01:48But this is going to be a little different.
01:50Talk to us about just how technologically that makes it stand out.
01:53If I have an auto-delete for 30 days, what does that actually mean to the memory that then me
01:59having had that discussion with the chatbot and it being useful going forward?
02:03Yeah, well, it's two separate things, right?
02:05The auto-delete of conversations means that that conversation, that chat, that's just gone forever.
02:11In terms of memory, right, you have chatbots that keep your memory forever, keep your memory for a finite amount
02:17of time.
02:18In terms of memory, Apple is going to retain memory a shorter amount of time than a lot of the
02:23competition, which may make it useful in the short term, less useful in the long term.
02:28They're using techniques.
02:30There's one technique they have called differential privacy to be able to retain some memory but not have it glued
02:35exactly to the user, right?
02:38And when it's stored, not glued towards the user, but you're able to store it on device.
02:42So it's able to come back and tell you what you've talked about or give you that context.
02:46So I think it is going to work fairly well.
02:49It is going to be fairly competitive, but Apple is really going to market it around privacy and security.
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