00:00Okay, so apparently Warren's team, I don't know if this is official. I don't think so. I think it's just
00:05like a little fan base of little wine moms are trying to deploy a meme army to win the primaries.
00:16Oh my god, what is up? Every time I mention Warren, I sneeze. I did that in my last shoe
00:22on that video. Let's just go through it together. I only saw like two tweets from this, so we're going
00:27to discover it together. Let's go.
00:30Warren's meme team is a volunteer effort of brainwriters, heart artists, oh, maybe the emojis are irrelevant, okay. We aim
00:40to earn a content creation and distribution advantage for the primaries in general, saving the nation with selfies and memes.
00:52Okay, boomer. I don't hate Warren. If it came down to voting Warren over Trump, I would vote Warren.
00:59She's not a Hillary, but people are making her into one. The media and her supporters and the internet have
01:07kind of molded her into a Hillary, even though she's not. She's way more progressive than Hillary is.
01:12Tech and mass communication have played major roles in U.S. POTUS campaigns over the last century, from FDR on
01:20the radio to JFK. Okay, so this is just like a history lesson of memes.
01:24Trolls will be even more active than 2016, with big tech unable and unwilling to stop it. Oh no. Good.
01:33They shouldn't stop it. It's free speech.
01:35Bite-sized visual content spread quickly on social media is how political discourse happens today. Thanks, uh, thanks, grandma. Most
01:45voters do not read policy papers.
01:48Yeah, it's a shame. Then all your supporters would vote for Bernie.
01:53The right understands the importance of memes. They approach it like war and have succeeded in engaging their supporters' participation.
02:01Yeah, because they're actually good at memes. So, I know people get mad when they're like,
02:06No, the right can't meme either. They're like, the right can meme. The boomers, the boomer right can't meme.
02:15We fight back. It's fucking memes on Twitter, dude.
02:19WMT is a volunteer site to organize grassroots collab. Grass, are you sure it's grassroots or is it gonna change
02:26once the primaries are over?
02:31WMT, this sounds like a bomb, gives volunteers and supporters alike an easy way to have a fun- what
02:39the fuck?
02:41Have a fun time doing a good thing.
02:45What?
02:46Participation turns into a campaign, into a movement. I feel like this is the same thing reworded like 20 times.
02:52This election will be an all-out visual and messaging war on every digital channel. Team Warren's own staff produces
02:58amazing work, but are outnumbered by domestic and foreign trolls.
03:03Oh no, the Russians are memeing.
03:05First, let's define meme. Oh my god.
03:08When most people hear meme, they think of image macros specifically, but a meme isn't any unit of- oh
03:14my god, shut up, shut up, shut up, shut up.
03:15But political memes tend to originate externally and randomly. The hope poster, and much of what Donald Trump amplifies, have
03:23come from creative and skilled supporters who know how to distribute.
03:28Distribute the memes! Seize the memes of production.
03:32Donald Trump has successfully outsourced creativity to his supporters.
03:35Yeah, but he didn't call for them to make memes, it just happened naturally.
03:41Which is- which clearly is not the case here.
03:44Attributes! A meme is a template! Successful meme templates for the left are visual. People process images.
03:5160- 60,000 times faster than text and performs better on social. This is why you're gonna lose!
03:58Who thinks about memes this deep? It ain't that deep, fam!
04:02Fun! Look, they're gonna define fun.
04:05Fun. Politics is serious, but more engaging when supporters have fun.
04:09Fun. Yeah. Come to the BrainLit channel, that's what that's all about.
04:13Viral! Voters have to want to share. If it doesn't spread, it's dead.
04:18Well, rep.
04:20Personalize! Warren already knows the relatable power of selfies.
04:24This is cringe!
04:30We focus on the visual formats where we have an asymmetrical disadvantage, unafraid to show our faces, unlike trolls.
04:38The hook model also influences this- why are they thinking that- oh my god, imagine- imagine putting
04:45this much thought into making a meme!
04:49What does this mean? Trigger. Action. Extr- oh, this is sad. Oh, this is sad. They're gonna lose. Oh,
04:55they're gonna lose.
04:56Oh my god, it goes on and on. It never ends. This is the thread that never ends!
05:00Senator Warren can't distribute herself enough to take a selfie with everyone.
05:06But Warren, me and team, can make and distribute daily creation templates to help better harness organic supporter energy in
05:14a-
05:14Yeah, this is very organic. Yeah, this all seems very organic and natural.
05:18What does any of this mean? What does any of this mean? This is the most boomer shit I've ever
05:23seen! Look at all these emojis! Look at all these emojis!
05:26For each need. Ha! For each according to their need!
05:30Warren's meme team will help us win the primaries, doubt, then win the digital battlefield in the general.
05:37Expressive energy channeled through this engine will outperform the trolls.
05:41Oh god, look at this shit. Participation turns a new campaign into a movement like Save the Nation with selfies
05:47and memes.
05:48Meme team, assemble!
05:50No, no, no, no, no, no, no!
05:53This is my response to this entire thing. Really, what else can you say?
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