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'A broken market’: What is antimicrobial resistance and how does it affect the economy?

More people are expected to die every year from superbugs than cancer by 2050. Antibiotic resistance is ‘a major threat’ to our health and economy, according to Japanese pharma experts.

READ MORE : http://www.euronews.com/2026/05/18/a-broken-market-what-is-antimicrobial-resistance-and-how-does-it-affect-the-economy

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00:00This is what we call a broken market. It could be 40 million people dying. We need new antibiotics.
00:13Hello and welcome to The Big Question, a series from Euronews where we speak to some of the most
00:19influential people in the world of business. I'm Angela Barnes and today I'm joined by Estelle
00:26Frouchet, the general manager in France at Shinogi Europe. It's a pleasure to have you with us on the
00:33show today, Estelle. Thank you. It's a pleasure for me. Great. Well, first of all, Estelle, let's start
00:37off by if you could just talk to us about what Shinogi Europe does. Absolutely. Shinogi is a
00:43Japanese company who is developing antimicrobials for almost 150 years and we are committed to the
00:53fight against antimicrobial resistance, AMR, we call it, and it's really a major threat today for
01:01public health but also for the future. Okay, let's call it AMR, as you said, the abbreviated version
01:07there going forward. This essentially is when infections become harder to treat because
01:11medicines stop working. Is that correct? Absolutely. Antimicrobial resistance is a natural
01:19process. Let me explain. You know, a bacteria, the microbe, is a smart agent and they are adapting
01:27to their environment. Okay, so when the body ingests an antibiotic, it will kill the sensitive
01:35bacteria but some will remain. They are the survivor, they are the resistant and they become dominant
01:42and they are what we call the bad bug or the superbugs. How concerned should we be here in Europe
01:48about AMR? It is a major threat and it's really a challenge for today and for the future. So if
01:56you
01:56take the example of a simple woman with an infection of urinary tract, a lot of them cannot be solved
02:05and
02:05cured anymore with the classic antibiotics. So those women need to go to the hospital for infusion.
02:10So if we don't do anything or more, if we do not develop more new drugs, in 2035 there will
02:19be 90%
02:20of the infection with the superbugs. And today it's already worldwide 1.3 million people dying from it.
02:30This is a lot. It's like a whole major city in Europe, like Milan, you know, every year. And it's
02:36an
02:36increasing fact. Why is that the case now? There are many reasons, you know, the overuse of antibiotics
02:43long time ago, you know, I'm a pharmacist. When I started 25 years ago, there was a lot of
02:49prescription of antibiotics for a simple cough. And the more you do you use them, the more the bacteria
02:55can become resistant. They have opportunities for that. So that's one reason. And today the other
03:02reason is that we don't have enough active antibiotic, again, those resistant bacteria.
03:14Let's talk about the economic impact beyond health. Estelle, what is AMR costing Europe today?
03:21Let's take the example of a friend of mine. She was suffering of a breast cancer. So we know
03:28all what is breast cancer. It's surgery. It's a long run of chemotherapy. And she was almost in
03:35remission from her cancer. And one of the last injection of chemotherapy, she got a superbug at
03:41hospital. What did it mean for her? She had to stay at hospital being infused by a lot of
03:48antibiotics. She even had a stay in incentive care units, and she was not able to work. So all that
03:55mean costs, you know, and if you take to answer your question directly, if you take Europe every
04:02year, this is 12 billion euro, the cost of antimicrobial resistance, the cost of superbug.
04:09So this is a lot. Okay, and if Europe stays on its current path, what could the next 10 to
04:1425 years
04:15look like? If we look at the projections that have been done, you know, today, yearly, this
04:21is 1.3 million people dying. And from now to 2050, it could be 40 million people dying from
04:31superbug. So this is a lot, really. It means that the costs have a risk to increase dramatically
04:38as well. We're talking about a major public health concern for which we need new antibiotics. So
04:46we really need to act, all of us, collaboratively in order to win this race. This is kind of
04:55a race, you know, superbugs versus new products. And it's a collaboration to win that race.
05:02We need new antibiotics, you say. But with that comes great investment, of course. How much
05:08investment is needed? Does it need to come from governments? Does it need to come from private
05:12capital? How do we meet the challenge? We need industry to invest. And unfortunately,
05:19this is not any more sustainable to develop an antibiotic. Why that? This is what we call
05:27a broken market, you know. Developing a drug takes 10 to 15 years. It costs 1 billion and
05:3595 percent are failure. So and when we talk about 95 percent, yes, our failure of development.
05:43Failure of development. Wow. So and when we talk about an antibiotic, its usage must be limited
05:50to avoid resistance. And in our country, the price are quite low. So this is not very sustainable
05:56to develop antibiotics. So that's why we need a new economic model. We need government to think
06:04about and to propose new financing schemes to become more attractive for the industry.
06:11So what incentives would you say are needed to bring investment back more widely?
06:16Yes, there are different kinds of incentives. There are what we call the push incentive to push
06:22push for more research. So it can be grants. It can be investor donation. It can be support for clinical
06:30trials.
06:31And there are also what we call the pull incentive, which rewards the company who gave access to a new
06:38antibiotic.
06:39The best example is the subscription model in the UK, because this is a delink of the revenue for the
06:46company
06:47and the usage of the drug. You know, their usage needs to be limited in order to avoid resistance.
06:53So it's kind of a Netflix model where the company has its revenue and the drug get access for the
07:00patients in the country.
07:02And Estelle, at Shinogi, you're developing, obviously, new AMR therapies. Given how long drug development takes,
07:08as you've said, can innovation, though, realistically move as quickly as you'd like it to, to make a difference this
07:16decade,
07:16for example? Definitely, yes. If you take WHO, what they say is that today there is around 15 drugs in
07:26the pipeline
07:27against superbugs. We need to have more of that. And we will have more if this area is becoming more
07:34attractive
07:35for the company. And it will be through incentives, which make it sustainable.
07:41Estelle, thank you very much for joining us on The Big Question. And thank you for sharing your insights
07:46with us on AMR. It's been a pleasure to have you on the show.
07:49Thank you very much.
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