00:00Kodak was different from its competitors. Instead of trying to sell expensive cameras to the wealthy,
00:05Kodak wanted to make photography accessible to everyone. They created a camera that only cost
00:09$25, which was significantly cheaper than the competition. Their marketing team also made
00:14sure to market to people outside of the typical photography market. One of their ads featured a
00:19picture of a mother holding her baby with the caption, a Kodak moment. The ad campaign was a
00:23huge success. It helped cement Kodak as a household name. After seeing the success of their cheaper
00:28cameras, Kodak decided to introduce another game-changer, color film. This was a risky move
00:33because it was a lot more expensive to produce than black and white film. Plus, no one had ever
00:38tried to mass-produce color film before. But Kodak was confident that it would be a hit with customers
00:43and they were right. The public loved being able to capture memories in color, and Kodak quickly
00:47became the go-to brand for color film. Kodak was now capturing the market like never before.
00:52Everyone from hobbyists to professionals were using Kodak film and equipment. They had become
00:57the most popular photography brand in the world. However, that didn't stop Kodak from wanting
01:02more. At the time, professionals used large format cameras, which were bulky and expensive.
