00:00Food companies have a problem. Drugs like Ozempic and Wagovi are making people eat a lot less.
00:06For years, big food companies shrugged it off. Now they're fighting hard for every calorie that
00:12gets purchased. Their first battleground is the $78 billion frozen food aisle. But these aren't
00:18the same TV dinners that hit supermarket shelves decades ago. The soggy mystery meat trays of the
00:251950s are out. In their place are high-protein, high-fiber meals marketed to people obsessed
00:32with macros and with smaller appetites. Some are even branded specifically for GLP-1 users.
00:39In April, Nestle launched new meals under its Max Pro line, short for Maximum Protein,
00:46inside its Vital Pursuit brand. The packaging says it outright GLP-1 friendly. And Conagra Brands is
00:52taking similar steps. It's adding new meals to Healthy Choice with an on-track logo designed for
00:58the same audience. The pitch is straightforward. Smaller portions, high protein and fiber levels,
01:05ready in minutes. We're seeing GLP-1 drugs change our culture. And for food companies,
01:11that's starting in the freezer aisle.
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