00:00Reading a text for two-page news release or a press release becomes very difficult.
00:04And somewhere down the line, people lose interest.
00:07And the actual focus of the press release, which is like not propagating the company
00:13and actually focusing on how much impact it is creating, gets lost.
00:18I was going through social media and found India's first AI CSR bulletin.
00:26So I really want to congratulate you for that.
00:28You have to congratulate my media team for that.
00:31I think we just thought that, we had a thought about, I think what, about four, five months back,
00:37we had a thought that, you know, we will, we should start something.
00:42Again, people are used to reading press releases.
00:46These days we have Google alerts or news alerts where we see, okay, this project is launched.
00:51We have done it for years together.
00:53We have our project launch news have come.
00:56But there were two important reasons for it.
00:58One, we wanted to make it interesting for the new generation.
01:00Yeah.
01:01Because everybody is on the move.
01:03Reading a text for two-page news release or a press release becomes very difficult.
01:07And somewhere down the line, it loses, people lose interest.
01:11And the actual focus of the press release, which is like not propagating the company and actually focusing on how
01:18much impact it is creating, gets lost.
01:22So what is the best way for you to, for us to get the attention of the people to focus
01:28that, look, this kind of a positive work has been done on the ground by these corporations.
01:33The best way for us is to go with social media channels and we thought, how can we have, again,
01:46thought of imagination, why don't we start a CSR news bulletin?
02:17And we said, okay, let's do a demo.
02:19There are stories in this country that have happened that deserve a highlight every Monday and Thursday on our news
02:25bulletin.
02:25And those will be available across channels.
02:28In fact, most of the people in the social space will get it on their WhatsApps and everything.
02:32So you just need a three or a five-minute news bulletin.
02:36We have made it look like it's a conventional news bulletin.
02:40And I hope it works.
02:41I hope we'll not stop at it.
02:43It's just one stage.
02:44We'll keep evolving on it.
02:46But it's a good start point.
02:47But the entire credit goes to my team.
02:49The entire credit goes to my team.
02:51I only have told, yeah, we can do it together.
02:53That's all.
02:53And I urge our viewers to please go through that and subscribe channel and just watch that AI bulletin, you
03:01know, CSR bulletin.
