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Cosm Domes seek to make 'Harry Potter' universe immersive — butterbeer and all

US-based Cosm Domes want to give their customers a new kind of immersive entertainment: a towering LED dome. Jay Rinsky, founder and CEO of Little Cinema, the creative studio behind what Cosm calls its "shared reality experiences." Screenings are paired with themed food and drinks and photo opportunities, and fans are encouraged to dress as their favorite characters. For instance, when watching the shared reality version of the film "Harry Potter and the Sorcerer's Stone," created in partnership with Warner Bros, the audience can also drink a butterbeer, a non-alcoholic fizzy beverage with a butterscotch flavor that's a favorite of Hogwarts students. Little Cinema and Warner Bros Pictures launched their multi-film collaboration in 2025 with immersive screenings of "The Matrix," followed by "Willy Wonka and the Chocolate Factory."

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Transcript
00:04With the power of the shared reality format, it allows us to make the audience really feel like
00:10they are sitting inside the film rather than watching the film. So there's just so much
00:16creativity that can come with that from making them literally feel like they're Harry Potter
00:20himself within the film, having his point of view in Quidditch or anything like that.
00:36It feels real, and that's something you can't get at home, and it's something you can do with others,
00:42and I 100% believe that this, in 5 years, 10 years, 15 years, is going to bring people back
00:51to movie theaters, and more and more studios will embrace this.
01:00And let's see!
01:01Rippendor wins!
01:03I 100%, I 20%AN!
01:27RIPES dépend it!
01:28RIPGENDOR RON
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