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Stars bring seasonal sparkle to Harrods

High-end London department store Harrods finds inspiration in the night skies for its 2026 holiday season decorations and displays, stepping into the festive season with the celestial theme of 'Where the Stars Align.' The London landmark's facade is lit up by 17,000 light bulbs and the festive window displays feature 600 handcrafted stars, 500 sets of fairy lights and four kilometers of gold leaf alongside designs from top fashion houses such as Schiaparelli, Balenciaga, Valentino and Dior. The Christmas campaign celebrates British craftsmanship, with more than 60 specialists spending over 40,000 hours on the seasonal transformation and all production taking place in the UK, representatives said.

REUTERS VIDEO

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Transcript
00:00Where's we going?
00:01Did you get a bus?
00:05My front is close to the train.
00:19It's closer to the train.
00:22You will have a drive.
00:25I don't understand why I didn't know if anything was a mess.
00:27But I don't understand why I was going to drive.
00:31It's a very difficult time for me than what I can do.
00:32I have to use the lights for it to be naked.
01:00Oh, thank you, Shai.
01:09Okay, see you soon. Cheers.
01:46So we brought stars in as the creative treatment for this year for two reasons.
01:49One is, I think for everyone, you know, we remember those special moments as children or as family of loved
01:55ones,
01:55where we take those moments to pause and look up to the stars.
01:58And then secondly, over the last few years, Harrods has invested significant amounts of money in reinvesting our facade lighting.
02:04So it made perfect sense to entwine those two stories to allow our customers to come to Harrods, stand and
02:10look up.
02:22Harrods
02:23Harrods
02:38Harrods
02:45It's a wonderful challenge. I think firstly, across all brands and retailers, everyone does such a significant job throughout this
02:51period.
02:52It's a lot of work, it's a lot of antisocial hours, so I'm proud of what every brand is doing.
02:56But obviously, from Harrods' perspective, we want to make sure that we are continuing to enhance retail theatre,
03:01look at different creative treatments to help create a story and narrative that resonates well with our customers.
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03:43Well craftsmanship really promotes excellence and obviously with all our brand partners
03:47that is prevalent all throughout.
03:49But also I suppose from a craftsmanship perspective we want to ensure that working with London
03:53based manufacturers, everything that's been produced within the UK, to really showcase
03:58the extraordinary talent that the UK has on offer.
04:31I'll see you next time.
04:34You

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