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Secrets Of Supercheap Shopping Episode 3 Engsub
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00:02for decades the big-name supermarkets have dominated the high street a weekly
00:07shot for us is like way more than it was last year but now the game has changed
00:14while it's a shrinking do you like a bargain like it's not a question that
00:18anybody needs to seriously answer and prices are soaring it's scary when I'm
00:24walking up to the tools enter the discount disruptors we take on the
00:29supermarkets by removing the friction it's Christmas
00:34cost-a-living crisis it's affecting everybody and we try and make it a little
00:39less painful it's all about being cheaper than everyone else
00:44they're making your shopping seductive we'll take it to marketing and they will
00:49start to sexify it catching your eye line by line this is what's known as a shopper
00:53and tantalizing your taste buds with the latest trend jacking we sold 30,000
00:59last week finger on the buzzer I order from here from budget brilliance see
01:09these milkshakes for the kids are a bargain to next big things this one is an
01:14all-time cracker they're taking us beyond the shelves unlike the supermarkets we're
01:19no fancy shelving we're no big signs is no frills of us and behind the
01:23scenes this is where it all happens it's a box of six bars for a panic
01:29yeah I like it to reveal the secrets of super cheap shopping
01:34the bigger the sign the cheaper the price the more it's gonna sell
01:39you can beat the supermarkets
01:47coming up a bulk buying warehouse where best before means bargain not bin it I love it for me it's
01:54a thrill in the chase of the next product can I get that product cheaper can I get a bargain
01:58for our customers can I put a smile on someone's face and the discount retailer with plenty to say about
02:05his latest giveaway keep filling up your basket
02:07get to the 75 quid and you'll then hit the next freebie just keep on going
02:12basically the more you spend the more we'll give you
02:21with living costs at an all-time high everyone's looking to save a buck or two it's difficult expensive life
02:29yeah people don't get that much money to spend a lot when I go in with like about 40 pound
02:35a lot I don't come out with nothing but it's not just us shoppers who are feeling the squeeze I
02:41feel like the items are getting smaller and you're paying more money and you're paying more money and I don't
02:44come out with nothing but it's not just us shoppers who are feeling
02:44money so yeah I don't think there's value much value for money
02:50with operational outgoings like wages rent and shipping costs on the increase retailers have to work hard to stay ahead
02:57but one crafty company is breaking the mold
03:07in Stockport one retailer is taking on the supermarket by using a variety of clever tactics to keep their outgoings
03:15low Rogers wholesale have a no-frills approach and flog best before delights at a fraction of the cost
03:22welcome to Rogers wholesale right here in Manchester if you've never been to the UK's biggest gone past us for
03:27warehouse before where have you been get down and see us
03:30by tapping into the power of social media and word of mouth they have grown to become the largest wholesaler
03:37of their kind in the UK and MD Mark King has even more plans afoot to bulk up his brands
03:45this is our brand new warehouse this adds to our other three warehouses that we've got obviously in Poole, Plymouth
03:51and Wolverhampton
03:52and the King's Empire seems to be growing and growing
03:56we are looking to open another two warehouses hopefully within the next six months with the cost of living crisis
04:01going on and it getting harder and harder for people more and more people need these places
04:06thank you
04:07I'll bet you any money these are about 80 pence in the shops all right not with Rogers don't forget
04:11ignore the date grab a bargain that's what it's all about all right
04:15basically I used to work for somebody we used to sell cheese and we used to go out and buy
04:21cheeses from different places we would go to them and they would basically look up and say
04:25well look I've got this fantastic cheese and it's 18 months past mature now so it's basically vintage cheddar have
04:32a try we would try it and it would be absolutely fantastic
04:34when we then took it back to our facility and then started cutting it up the law states obviously that
04:39once you then put it down we could only put three months date on it
04:42so it was really really frustrating because often what it meant was there was a lot of wastage around that
04:45and a date driven discounting empire was born
04:49what it did make me think was well hang on if this is how this this is now on this
04:53product what about all the other products especially products that are ambient and things like that then this this whole
04:59thing's a bit silly
05:00it's all about the APs that's ambient products you know they're the cool kids of food they can sit in
05:07your cupboard and chill till you need them
05:09Mark's built a business that aims to fight food waste champion common sense and help customers snack smarter
05:17so my philosophy with obviously best before is the three E's so it's educate so we're educating people about the
05:25product and then it's obviously to eradicate so we're obviously trying to stop this from going to landfill
05:29and then enjoy because it's such a cheap price why wouldn't you then enjoy it
05:33it's quite catchy that Mark but it's not just traditional dry cupboard staples that are safe beyond their best before
05:39date
05:40so this is a really interesting one with mayonnaise in terms of education because people get really worried about this
05:45kind of product
05:46because of obviously having eggs in it so this actually though is a pasteurized product and because it's an ambient
05:51product it can effectively last weeks months past its best before date
05:54so even though it contains eggs it can last up to a year after its best before date and it's
06:00not just food that's packed onto pallets
06:02what's the use by on water well of course when water comes out of the ground in spring I believe
06:09and you might have to fact check me it's about 4 million years old when it comes out of the
06:13ground but when we put it in a bottle it's only got like 6 months best before date
06:19does it sound mad it does to me
06:24but as mad as it may seem it's the way it's packaged rather than the product itself that dictates the
06:30best before date
06:31whilst in the early days Mark catered mainly for large families looking to buy in bulk
06:36in recent years he's noticed a shift in the type of shoppers seeking a snip and he calls them jams
06:44and I don't think he means the kind you spread on toast
06:47one of the biggest customer that we have is the jam so they're just about managing people so these are
06:51generally people who have a job
06:53two kids really really struggling at the moment not really getting help with benefits can't use places like food banks
07:00and things like that
07:01but the great thing about Rogers is anybody can come and shop here so they can come and shop with
07:05us
07:05they can still be able to pay things like their mortgage their electric bill their ever-growing council tax bills
07:11and things like that
07:11and that's the feedback that we're getting all the time
07:2160 quid and you've got like one and a half carrier bags and you're like what have I got for
07:2560 quid? I've got nothing
07:27it's just impossible to live you know for heating and electric and all that
07:32for many buying in large quantities is the perfect solution
07:36well we've seen the Kenco coffee
07:42oops careful Larry
07:44here's what we've come for
07:46six of these I think
07:49nice and glow to this cappuccino
07:52you'll be dancing on the ceiling with all that coffee
07:54cost you what that could cost
07:55yeah that could cost me a tenner
07:58I'm saving at least four quid
08:00so it's that kind of price isn't it
08:02but these bulk buy bonanzas weren't always a big enough draw
08:06in the early days no one would come anywhere near us
08:09you know I was seen as a bit of a maverick and a nutcase
08:11you know and then now people trust and know the brand
08:14how you doing there you all right?
08:16morning how you doing you all right there?
08:17how's it going?
08:18seems like Mark's charm and discount food eventually won the naysayers round
08:23these customers they come to me they know me
08:26they even stop me in town they stop me in coffee shops
08:29that used to happen to me all the time when I was in Corrie
08:31how you doing folks you all right?
08:32morning good good yeah not bad not bad
08:34I love it for me it's a thrill in the chase of the next product
08:37can I get that product cheaper?
08:39can I get a bargain for our customers?
08:41can I put a smile on someone's face?
08:43I think that that's a thrill for me
08:4820 miles up the road
08:53another discount disruptor has devised their own ways to sidestep soaring costs
09:01online retailer discount dragon deliver delicious deals to bargain hungry families across the country
09:09they keep prices low by buying in surplus and end of line products that might otherwise have ended up in
09:16landfill
09:17saving waste as well as our wallets what's not to love?
09:22rule number one it's got to be a major brand do I think that would work as a special offer?
09:27yes absolutely every household needs it probably what five six quid in the supermarket
09:32they're coming on the website they're seeing it for spend forty quid and get it for free
09:42unlike many discounters the company have no physical stores and all the sales are done through their website
09:49yeah you're only good man
09:50yeah why wouldn't they? it's Tuesday
09:51every week it's down to MD Wayne to pick the offers that will hit his online shelves
09:57and one of his secrets for stealing supermarket customers is spaving
10:02hmm that's a new one for me too
10:04so one of our regular offers is the spend and gets that we do
10:07I believe this is often referred to as spaving
10:10we call it spend and get
10:11it does what it says on the tin
10:13you'll spend to get there absolutely
10:15but then you're going to get your freebie
10:17these are to encourage a bigger basket
10:19make the average order value bigger
10:22and I just think it has a generally a feel good factor
10:25you know who doesn't like something for free
10:27you've definitely caught my attention
10:29there's actually three live at any one time
10:31so the first one will get your free delivery
10:33the second one we bring in at forty quid
10:36spend forty quid and get your beauty set worth thirteen fifty
10:39then we have a higher tier one spend a hundred quid
10:42at the moment is this whiskey gift set worth forty eight twenty five
10:47so all in all if you're spending a hundred quid with us right now
10:50you're hovering around sixty eight sixty nine pounds saving
10:54that's your spaving for today
10:56you're spending and you're saving
10:59but even at bargain basement prices
11:01some customers aren't always happy with what they get
11:06so Zara has been brought in to oversee returns
11:09and she's heading up her very own department of one
11:13hi there my name's Zara I'm giving you a call from discount dragon
11:16you recently made an order with us
11:18I'm just making sure you get what you want
11:21you're part of the bargain
11:22and then we make sure we're doing our job
11:24no worries thank you take care bye bye
11:27here we go positive outcome
11:29but customer satisfaction isn't Zara's only motivation
11:33yeah please and then just let me know
11:35I've got this job because I've got responsibilities now
11:39I'm in my motherhood era
11:41I'm a bunny mummy
11:45this is Brambo
11:47erm and then
11:50that's Elvis
11:53she's a female called Elvis
11:55because she's got a quiff
11:57oh lovely hair
11:59see what I did there
12:01on the factory floor
12:02Wayne's checking out the latest stock
12:04and deciding what might tempt customers
12:06to part with their pennies
12:08in this week's spaving promotion
12:09alright half walk
12:11alright
12:13alright
12:14no worries
12:14the spending get at £40
12:16generally does the best for us
12:18and now what we've also started doing
12:19is layering on another one at £75
12:21so spend your £40
12:23get the beauty bundle
12:24whatever it may be on offer that day
12:26and setting thresholds like this
12:28is known as anchoring
12:30because given the option we feel anchored
12:32to spend £50 to save a tenner
12:34be a waste of money not to
12:36eh?
12:37keep going, keep going, keep filling up your basket
12:39get to the £75
12:40and you'll then hit the next freebie
12:42just keep on going basically
12:44the more you spend the more we'll give you
12:48we might be sick of seeing Easter eggs in January
12:51Halloween spooks in June
12:53and Christmas biscuits in August
12:54but Wayne's team buy and sell seasonal goods
12:57all year round to save their customers money
13:01ironically we're in the middle of summer
13:02it's a festive mixed pack
13:05and you might say
13:06well will people buy Christmas beer in the summer?
13:08let me tell you yes they do
13:09you can see here
13:11there's really only one heavily featured Christmas item
13:14but what would happen to this if we weren't buying it?
13:17well I think there's a high chance
13:19it's getting poured down a sink basically
13:21I believe they are earmarked
13:23to go on a spend and get in the next few days
13:25and I would expect that once that comes and goes
13:28these are all gone
13:29but if shoppers don't go for it
13:31Wayne could be stuck with a warehouse full of unwanted Christmas cheer
13:38coming up
13:39the daddy of discount is branching out
13:42I still get a buzz out of seeing this new store operation
13:46and in my lifetime I've probably opened at least 400 stores
13:50Wayne's wish list of boozy bargains
13:53we've got vodka one, vodka two
13:55then on the bench we've got the Prosecco
13:58and so only alcohol
13:59yup
14:00and the cup price king shares his secrets of the super cheap
14:05keep it simple
14:06keep it so that the customer gets it
14:08keep it so the customer can understand
14:10and they know what they're going to get for their money
14:11keep it simple stupid
14:20across the nation
14:21baskets are getting smaller
14:23but shopping bills bigger
14:25just astronomical
14:27honest to god
14:28it's going up every week
14:30you go in
14:31prices are changing all the time
14:33it's just getting to a point where you can't afford half the stuff
14:36the traditional multiple retailers are quite expensive
14:39so if you shop around you can save quite a lot of money
14:47opening at a rate of roughly 19 stores per year since they launched in 2019
14:53One Beyond have become the UK's fastest growing retailer of their kind
14:59and over at their Barnsley warehouse
15:01preparations are in full swing for the launch of their latest branch in Belle Vale near Liverpool
15:08all what you see here is going to a shop
15:10one shop
15:10and it gets put in a row
15:12ready to go
15:14but no shop is profitable without customers
15:25so local printer Neil Ebbage
15:28are we filming now?
15:30yeah
15:30are we?
15:32is helping create a buzz with some in-store collateral
15:38that's fires to you and me
15:39so this will make an A3 sheet
15:41and then once it goes up to the folder
15:43it'll fold it in half into an A4 sheet
15:45if you saw it you'd think
15:46oh yeah it's quite nice is that
15:47instead of like a dull colour
15:49flat colour
15:49do you know because that's quite a distinctive blue
15:51and it's got a bright yellow
15:53so it stands out
15:54it punches out out of you
15:55so
15:56quite glossy
15:57quite bright
15:57and it just draws attention
15:59and there's a paddling pool on that page
16:02£9.99
16:0328 degrees
16:04bargain
16:05unfortunately we've got no spike band on
16:07so I don't know how you're going to film them up
16:10and whilst he cracks on with spreading the word
16:13one A3 sheet at a time
16:16chairman Chris Edwards is overseeing the new shop fitting plans
16:19at his 250,000 square foot distribution centre
16:24just had leaflets guys
16:26new store opening
16:28hot off the press
16:29the new marketing materials have arrived
16:32this is just one of the leaflets that we do for every new shop
16:36and this is one that's happening in Belleville near Liverpool
16:41and what we've got is just a very broad section of what we sell
16:44a lot of stuff is just for a pound
16:47and we hand these out in the shopping centre where the store is
16:51and very rarely do we ever not open a store with a queue
16:54you know people are curious because of the kind of store that it is
16:58which is a mixed bag
16:59and the hope is that by tempting customers in with discount deals
17:03their average basket spend will increase
17:06which helps cover the costs of their cheaper items
17:09a lot of this on this leaflet
17:11a lot of it is food and sweets
17:12but we do obviously that's only a small proportion
17:15and while they're in there buying this sort of stock
17:18they're in there buying a charger or batteries or all the other stuff we sell
17:23so it's all just part of what we do
17:26I still get a buzz out of seeing this new store operation
17:29and what we've done
17:30and in my lifetime I've probably opened at least 400 stores
17:35maybe nearly 500 stores
17:37but it's still seen when you see the new leaflet
17:39you see the date on it and you're here again
17:41you're still doing it
17:42it stops you getting bored
17:45Supply Chain Coordinator Philippa
17:47has been charged with sorting the FFE
17:50that's fixtures, fittings and equipment
17:52Hiya
17:53You alright?
17:54Just looking for stock
17:55any stock being picked for Bell Bale here, yeah?
17:58So this is all your POS bits
18:00Right
18:01so your till rolls and stuff like that
18:03headers
18:03just everything you need for the shop
18:05that's not the sellable bits
18:08so some of this is your shopping baskets, your shelving
18:11then the delivery of the stock starts
18:13and they probably will need about five or six deliveries
18:17to fill a shop up
18:19I think this is going out on Tuesday
18:20so later this week this will all get moved on to dispatch
18:23ready to go onto a wagon straight down to Bell Vale
18:26In the main we can take the keys of a shop, get it shop fit
18:29get it filled up with stock in opening
18:31within somewhere between two and three weeks
18:34And with hundreds of shops under his belt
18:36the process of opening shops is easy peasy
18:40It's just an event, we just get on with it
18:43and it happens
18:45and I'm good to say I'm on the outside looking in
18:47and say oh it just happens
18:49people like this work their art out to make it happen
18:54And Philippa's not the only one working her heart out
18:59Back in Wigan, Wayne's crunching the numbers
19:02and working out which products they can afford to feature
19:05in this week's spaving promotion
19:10Obviously when you're giving an item away for free
19:12you know there's a cost involved to that to the business
19:15we don't get these items for free
19:17we buy them in the same way that we buy any item on the website
19:20We'll have a planning meeting which I'm going to have shortly
19:22and let's get the next seven days planned together
19:26And whilst he's preparing for his meeting
19:29Rookie Sara is still finding a way round the cavernous 40,000ft warehouse
19:34and it's stacked to the rafters with bargain bounty
19:39This is all the stock, all the pickers, the packers
19:43I've done like stock taking and stuff
19:45but I've never worked on this scale
19:49Yeah it seems absolutely massive to me
19:52There's just pallets and pallets of items and products and everything
19:58Known as mass procurement
20:00the huge variety of stock
20:02sometimes tempts the staff as well as the customers
20:05I do want to try that new mayonnaise
20:07what I've just seen
20:08Monster Munch
20:09I'd like to try that
20:12There might be a huge warehouse to choose from
20:14but for Wayne and Tom
20:16deciding which items to promote in their spaving deal
20:19takes careful consideration
20:22Right, I just wanted to see the plan for the spending gets this week
20:26Obviously we need one at 40 quid
20:28and then 75 to 100
20:31because the whisky did really well at 100, didn't it?
20:33Yeah
20:33Higher-end spaving products create the free effect
20:37and feel like a bargain that's too good to miss
20:41But if the freebie doesn't land with the punters
20:43all the planning and marketing is wasted manpower
20:47We discussed on the call this morning the marmalade vodka
20:50Yeah, worth a go
20:51Yeah, we've got the marmalade vodka
20:54I don't know what else we've got
20:55It's the high end, it's so hard to fill
20:58You've got that vodka there, yeah, that's a good one
21:00My only concern is that when it's two vodkas
21:04If it fails, do you want to put another vodka in there?
21:07Knowing that the first one failed
21:10We've still got the Prosecco in
21:12They're on the subs bench
21:13Are they warming up?
21:15Are they warming up?
21:16The Prosecco's been warming up for a couple of weeks now
21:18Warm fizz?
21:19Oh, that'll never catch on, Wayne
21:21Just can't get a game, can I?
21:23I know, yeah, he's trying his hardest
21:25I'd go with the marmalade vodka
21:27If that flops, I'd bring that off the bench before the other vodka
21:30That's a £75 threshold, yeah
21:32Yeah
21:32Just to wrap it all up and sum it up
21:34We've got vodka one, vodka two
21:36Then on the bench we've got the Prosecco
21:39So only alcohol for now
21:41I think with that plan, with the stock levels as well
21:43That should cover us for the rest of the week
21:45You might want to add some paracetamol to that list
21:51Meanwhile, in Stockport
21:53Rogers have a totally different approach to discount Dragon
21:57Instead of marketing and sexifying goods online
22:00Their warehouse is open to buyers who can come and grab what they want
22:04But this is not your usual supermarket shopping experience
22:08We're no fancy shelving, we're no big signs
22:11There's no frills of us, it's literally left on the pallet
22:14Products are actually made to sit in warehouses for quite a long, long time
22:18That's why we can manage to keep it cheap, keep it simple
22:21And also still pay the overheads
22:24We have no music playing because we don't want to pay for an expensive PRS licence
22:28Keeping costs low is music to my ears
22:31Well not in this case
22:33We don't have any heating so in the winter you need to wear your coat
22:36But the good thing is the drinks are chilled for free
22:38And obviously in the summer it can be quite warm in here
22:40So we don't have air conditioning
22:42Here presentation is more gritty than glossy
22:45So there's efficiencies in everything we do
22:47Because if you had to put this out on the shelf
22:50You're going to be taking this out
22:51You're going to be paying a member of staff to shelf stack this
22:53We don't bother with any of that
22:54We literally push the product into place
22:56And this SRP, that shelf ready packaging to you and me
23:00Offers a cheap and cheerful way to present their wares
23:03We take out a couple so the customer can see what they're having
23:06And it's as quick as setting the product out
23:08Showing you what you've got and then we move on
23:10By keeping outgoings low
23:12His back to basics approach helps keep prices low
23:16See these milkshakes for the kids there, a bargain
23:18Yeah we've got cupboards full of it
23:20Kids come round, we don't give them a milkshake, we give them a bag of it
23:22Take it home and do it yourself
23:25Keep it simple, keep it so that the customer gets it
23:28Keep it so the customer can understand
23:30And they know what they're going to get for their money
23:31Keep it simple stupid, simple as that
23:35And whilst customers appreciate the simple approach
23:38His competitors have got different ideas
23:42I don't think we're necessarily liked in the wholesaling industry
23:44Because we're not like other wholesalers
23:46In respect that we don't need to know anything about our customer
23:49We're not asking them to be a member
23:50We're not asking them to shop at certain times
23:52And you know and with us the price you see is the price you pay
23:55All I want to know is you come in
23:56And you've got a means of payment
23:57And that's all I require
23:59By tearing up the rule books
24:01Mark is able to compete with the supermarkets
24:04Whilst others have failed
24:05Have I broken the mould?
24:07Well if I have I don't know whether that makes me a genius
24:09I don't know, I don't get it
24:10But personally it works for us, it works for our customers
24:13And that's what it's about
24:15We're open of course seven days a week
24:17We will see you soon at Rogers Hotel
24:18So come down and see us, thank you guys for watching
24:23Coming up, we get the gleaners in
24:27It's a way to use surface product
24:29It would go to waste otherwise
24:31Niall hits a snag trialling the latest tech
24:34Just noticed
24:36It says marmal, marmalade, oromet
24:40Got to keep an eye on the wording really
24:42AI can mess it up a little bit
24:44And Chris reflects over his decades of discount dealing
24:49And I came across this picture
24:52That's the original market stall where it all started
25:02Getting your five a day from the big name supermarkets
25:05Doesn't come cheap
25:07With the average Brit spending over £400 a year on fruit and veg
25:11All the prices are going up
25:13A tin of sweet corn is £2
25:15And you could be able to get that for £60
25:19Price supermarket vegetables is too high
25:22You're trying to encourage them to be healthy
25:24But you're making it a little bit inaccessible
25:25The price of them is slowly increasing
25:28And these are stuff that
25:30We need to eat to be healthy
25:32And to have balanced diets
25:33But we can't
25:40One solution growing in popularity
25:42Is gleaning
25:46And clubs are springing up across the country
25:49Which help connect people like me and you
25:52With farmers like Chris Mollinger
25:54Must be at least ten years we've been gleaning now
25:56It just helps everybody
25:59He'll let you have his surplus crops for free
26:02As long as you're happy to get down and dirty
26:04And pick it yourself
26:06It's a way to use surplus product
26:08It would go to waste otherwise
26:13Jay Godden is the coordinator of a gleaning club in Lancaster
26:17So we've seen demand kind of been steadily increasing since 2021 really
26:23We're not a food bank
26:24We run a membership model
26:25So people pay a weekly fee to access what we do
26:28But it's cheaper than the supermarket
26:32The idea is that a lot of the kale that we've got here
26:36Is not going to be harvested
26:37There's too much of it
26:39So we bring some volunteers in
26:40We pick as much as we can
26:42And then we redistribute that into the community
26:46He organises teams of volunteers to collect kale
26:49Both for themselves and their fellow members
26:54We'll be going for this curly kale
26:57We can be pretty picky about what we're getting
27:00Obviously we've got like a whole acre here
27:02And we're not going to be picking all of that
27:04So something that sort of size is probably fine
27:06At the small end
27:07Maybe that kind of
27:08At the larger end
27:10Sounds good?
27:11Okay, fab, let's do it
27:15It's estimated that over a million tonnes of fruit and veg
27:19Is wasted each year on UK farms
27:22I think there's about an acre and a half here we've had to leave
27:24Which isn't so bad really considering
27:26We've had some decent weather now
27:28Yeah
27:28And we've got loads of crops
27:30And so it's the
27:32So you have to plant assuming that the weather's going to be bad
27:35Because you still need to be making a living
27:37Even if it's a bad year, don't you?
27:38So then if the weather's good
27:40You just don't know
27:40You just don't know
27:41You can get 50 cent more
27:43Yeah
27:44Or 50% less
27:45Or just nothing
27:45Yeah
27:46I mean last year we didn't have a crop
27:47So you make sure you've got enough to cook yourself
27:49And of course you're guaranteed nature's going to go
27:51Do you know what?
27:51We're going to have loads this year
27:53Which is where you guys come in
27:54Yeah, well we appreciate it
27:55Yeah
27:58For volunteers like Kath
28:00Going field to fork isn't just about filling her plate
28:04I love coming for the gleans because it's fun to be outside and doing something useful
28:08And there are a lot of people who don't have access to good quality food for various reasons
28:14Despite today's kale force winds, the volunteers have been outstanding in their fields
28:21It's been a really good day today
28:22We've already got about 30 or so crates like this, 30, 40
28:26But the sun's out so we're going to have our sandwiches and then back to it, finish filling up the
28:31van
28:36Whilst Chris's kale was fresh from the field
28:39Back at Butts Mill, it's freebies of a different kind on offer
28:44AI novice Niall has been charged with designing the online promo
28:49So I'm just doing a vodka marmalade promotion
28:52So this is going on the free on us when you spend 85
28:56They might have 200,000 website visitors a month
29:00But it's all about the purchase, not the ponder
29:03So it's down to the marketing team to make those click-rate conversions
29:08Create an image
29:10Similar to this, please
29:12Similar to this, please
29:14Always use your manners with AI
29:15Because you don't know when it's going to come back and get you
29:18It looks like out of Madame T-shirts
29:21Have it on a white background
29:25See what I like, look, the detail, the water
29:28Oh yeah, yeah, see
29:29It's actually on an angle, yours isn't
29:31Yeah
29:32It might have got me though, it might have got me
29:35I've just noticed
29:36It says, I'm not even going to try and say this
29:41Marmalade Oromet
29:43And AI blunders like this, known as a model drift
29:46Can quickly turn designs into disasters
29:49So, got to keep an eye on the wording really
29:51AI can mess it up a little bit
29:54Who's is better?
29:55Rachel, come on
29:57Get involved
29:58What we're thinking?
29:59Left, me
30:01Right, AI
30:03I actually think the first one
30:04This one?
30:05The left one?
30:06That hand does not look real
30:07No, no, that's the problem with AI
30:08It's lacking in the real hand
30:12Happy?
30:13I'm happy, yeah
30:14I'm going to go with mine
30:15Looks like brains have beat bites
30:18In this round of man versus machine
30:24Whilst Niall is relying on AI to get product out the door
30:28Over in Liverpool, one beyond, accounting on customers coming through theirs
30:33They've been popping up on our high streets and retail parks since 2019
30:38Doing well, we only came in here for one thing
30:41And we end up with half a shop
30:44And whilst most retailers are closing their physical stores
30:48Chairman Chris Edwards is expanding
30:51Opening about two new shops a month
30:55We've got 100 and odd shops now
30:57And we're just making the decision
30:59Should we go forward with more shops?
31:01Or should we stay where we are?
31:02Or should we pack it in?
31:05And my boat was we'll carry on opening shops
31:08That's the only thing I know
31:10I haven't had no plan to retire
31:11I couldn't think of anything worse
31:13You've got to keep the brain cells working
31:16Otherwise you'd get all too quick
31:18He's been brought up around his family's market stalls since he was eight
31:22It's safe to say discount dealing is in his blood
31:26That's the original market stall where it all started
31:30Chris's Discount, I'm very proud of that name
31:32He looks a bit ragged
31:33I mean a lot of stuff on there which you can't really make out
31:36Is still in our shops to this day
31:38The sellotape, 13 amp plugs, buckets, bowls, umbrellas
31:42Double adapters, kettles
31:44And bear in mind that was probably the early 70s
31:48Still selling the same bloody stock
31:50That's how much imagination we haven't got
31:53Whilst Chris reminisces about the past
31:5660 miles down the road in Liverpool
31:59It's all about the future
32:01As Chris's latest store is just hours away from opening
32:04You want to just concentrate on tidying all this stationery up for me
32:08All the way down for us if you would
32:09Just make sure it's all as it was all the way down, yeah?
32:14They've only had two weeks to make sure the store's customer ready
32:18Chris is coming
32:20So yeah, it's a bit of a pressure but it's one unwelcoming
32:24With everything to consider
32:26From merchandising to staff badges
32:29Retail rollout is a massive job
32:31Right, unfortunately this is our office
32:35It's not the best but hey ho
32:38At the back of the house
32:39Assistant manager Jackie has been charged with training the 15 new starters
32:44Has everyone got one? Got an induction pass?
32:47Before we get started
32:49I want to say welcome to One Beyond
32:52Absolute brilliant company to work for
32:54Somebody's after a pay rise
32:56Do more tool training now
32:58Is that what you're waiting for? Yeah, okay
33:00It's all hands on deck
33:02Known as snagging in retail
33:04There's no room for hiccups
33:06The smoother the prep
33:07The slicker the launch
33:09We've got more tool training going on
33:11And then we've got more inductions being done downstairs
33:13So by 10 o'clock we'll be absolutely ready
33:18And with Chris arriving any second
33:20And scarcely any customers outside
33:22Kev's feeling the heat
33:24It's only early though, isn't it? School to hold it
33:27Where's everybody else?
33:29It's all the girls
33:31Just running upstairs in the canteen, all the toilets
33:34Are the till codes working yet?
33:36I don't know, to be honest
33:38That's what I need
33:40There's a few people here now
33:4412 o'clock it'll be round
33:45Yeah, it will
33:45With the kids being on holiday
33:47Yeah
33:47There's a lot of families in the area, isn't there?
33:49Yeah
33:49So everyone's going to sort of be up later
33:50And then they'll come out shopping in the afternoon
33:52Yeah
33:52So it will be a slow burner
33:53But it'll be busy in the afternoon
33:54Yeah, it will be, definitely
33:55You don't sound too confident about that, Kev
34:01Coming up
34:02The troops arrive with a special delivery
34:05Hail for everyone
34:08The chief
34:10Niall puts AI to the ultimate test
34:13Bit of a tan
34:14Just make him overall better
34:18Better
34:21And nerves are running high
34:23At the Liverpool launch day
34:25Yeah, we're all ready to go
34:26The looks of it
34:26So, fingers crossed
34:28We're going to be busy today, I hope
34:42It's been a 40 mile trip for the kale that's been foraged by the lean, mean, gleaning machines on the
34:48Molyneux farm
34:49Now, it's finally arrived at the Lancaster Larder Food Club
34:55We're currently setting up tables so that our members can all sit together
34:59We like to make it an informal place and we provide cheap, accessible, healthy food for members of our local
35:08community
35:09Managed by mighty matriarch Catherine, it's one of several food clubs across North Lancashire
35:15I have mussels packed by the end of tonight
35:17With up to 70 people expected through the door, she relies on her army of volunteers
35:24Maureen, Boz, it's not usually me just doing all of this
35:27Theresa, Boz, can I have a couple of empty green trays please?
35:31So, what's on the menu today?
35:35Kale for everyone
35:37This week we have kale which has been gleaned
35:41We also have mushrooms and peppers, potatoes
35:44Lots of things that will make good healthy food
35:46The kale that we have is much better valued than supermarkets
35:50Because here, people take exactly what they need
35:52It's often wonky, but it's always fabulous and fresh
35:56Thanks to Jay and his glean team
35:59The food club never quite know what fresh produce will arrive next
36:03Every week it changes, so when the food comes in
36:05Everybody has no idea what they're going to get
36:08So it's always a really big surprise
36:09We have fresh tomatoes, we have celery
36:14The club collects surplus food from local food businesses such as supermarkets, food manufacturers and wholesalers
36:21Just all sorts of things, it's different every week
36:24And a pick and mix of ingredients results in some inventive outcomes
36:29We share recipes between each other
36:31Lots of people come up with lots of ideas
36:34Including chocolate avocado cake, which went down quite well
36:38Not a good use of avocados
36:40Yes
36:41You're paid for this week
36:42The centre operates on a membership basis
36:45And all for a bargain price of a fiver a week
36:50It's much expensive for me in the supermarket
36:54But here, everything is very cheap
36:57The value we get for our money is absolutely ridiculous, to be honest
37:01I mean, it's enough for me to live on for the week, which is just amazing
37:05And if you fancy getting involved, organisations like Family Action coordinate food clubs across the country
37:12But it's not just a bargain members come for
37:15You're like, you're going to socialise with everybody
37:18You can get a cup of tea and a piece of cake and sit and talk
37:25We'll start calling people up so they can come and choose from what we have got this evening
37:31Would you like some cake? Yes, please
37:34I am getting so much food for £5
37:37That would get me two or three items in a supermarket
37:40I have this shopping trolley and I go home with it full
37:44And whilst Jay's fresh kale is delighting some
37:47Ah, perfect
37:48Thank you very much
37:49Others might need more convincing
37:52I've never had kale ever
37:53Well, yeah, I've been done to try it
38:01And whilst Jay and Co are a not-for-profit enterprise
38:0440 miles up the road in Wigan
38:06Booming business Discount Dragon are analysing theirs
38:10Yay!
38:11MD Wayne is nervously eyeing up the figures
38:14And working out whether his gamble on using marmalade vodka as the giveaway has paid off
38:19I don't think it was our worst performing one
38:21Considering it was so niche
38:22It just kind of performed right down the middle
38:25And maybe the wrong time of year for that
38:27You know that could be more festive, the orange thing
38:33So we brought the marmalade vodka in at the £85 threshold
38:37So we took whisky off and we brought marmalade vodka in
38:40And we saw on the 8th of July when we brought it in
38:43That our average orders over £100 were 4.5%
38:48Compared to our average orders over £100 with the whisky which was 8%
38:52So we quickly took the marmalade vodka off and put the whisky back on
38:55Because we found it was much more effective
38:57Not a wasted exercise
38:58If we were continuing with the spending gets
39:00I don't think that would feature again
39:02You know, we're putting our necks on the line
39:03Giving away a high-cost item
39:06We're respecting the item
39:07But I don't think the item showed us any respect
39:09You know, it didn't say
39:10I'm going to go out there and get you these orders
39:12Looks like buyers weren't feeling fruity this week
39:19Next door, this mischief in the air
39:23If I really wanted to, I could sexify Wayne
39:26That's how good this software is
39:28Not that it would take much work, obviously
39:30I'd obviously have him looking his best on a vacation
39:34A nice tropical beach somewhere
39:37Oh, speak of the devil
39:39Talking about sexifying you, Wayne
39:41Sarah thinks you'd look good on a beach
39:43Looks like Niall is running with this
39:46Hey, Chief
39:49Right
39:50Back in five
39:53Better be good
39:54Trying to sexify Wayne
39:56Like, what exactly do you want it to do?
39:58Give him a good hairline
40:03Hand on my moustache, yeah
40:05Without showing him pecs
40:07Bit of a tan
40:10Just make him overall better than what he is today
40:17Please
40:23The suspense is killing me
40:25You and me both
40:29Must be internet
40:31Must be an hard job for it
40:40Brilliant
40:43What's up?
40:44Have you checked your what's up?
40:45No
40:46Please be on the law
40:51You happy with that, yeah?
40:52Are you happy with it?
40:54So it's actually me?
40:55Magic
40:56Well, I've got a tash
40:58I know
40:58That's it, handlebar
40:59Cheat it
41:00It works, doesn't it?
41:01Yeah, yeah
41:01Get a wig?
41:03Hmm
41:04Bang on, innit?
41:06Oh, Wayne
41:06Lovely handlebars
41:11Back in Liverpool
41:12It's a big day for Chris and One Beyond
41:15As they prepare for the grand opening in less than an hour
41:18Danielle's going outside to the front entrance now
41:21Yeah, Danielle's doing leaflets
41:25Everything's finally in place after a hectic two-week turnaround
41:29But they're bracing themselves for the arrival of their meticulous chairman, Chris Edwards
41:34Very, very detail-centric
41:36So I think as he's going around, he really has got that keen eye for detail
41:39He wouldn't be where he is without that skill
41:42So I'm really looking forward to hearing his feedback as well
41:45Looking for anything that we can obviously improve on
41:47But I'm relatively confident we've nailed this one today
41:52And having opened over 400 shops in his time
41:55He knows exactly what it takes to get it right
41:58When you're in a business like this, you've got to be on the ball with everything
42:01That's just running a business and there's nothing new
42:04Yeah, we're all ready to go, the looks of it
42:06So, fingers crossed
42:09I hope you're going to be busy today, I hope
42:11You're not alone in that, Chris
42:14Thanks
42:14Brother, walk around Chris, see where we're up to
42:16Go on, let's see what we've got
42:20Stocking everything from water guns to washing powder
42:23If it ain't broke, don't fix it
42:25Is the approach to all new stores
42:28So I really like this from the, obviously the latest promotion
42:32We've kind of pushed all these £1 products to the front of the store
42:34We're absolutely lovely and full tidy, fully priced, lovely and clean
42:39I think it's the range on like everyday essential products
42:43And using economies of scale, Chris sources products at the lowest possible prices
42:50How they're going now
42:51Oh, absolutely sensational
42:52Other competitors are more expensive
42:54It's lovely chocolate as well
42:56Has anybody actually counted how many items, I know we've got seasonal items that come in due course and all
43:02that stuff
43:03But today, when you look at a shop like this, how many items will we have?
43:07Talk about putting them on the spot
43:11Has anybody thought how many thousand?
43:13Yeah, 7,000 and maybe 8,000
43:147,000
43:16Nailed it
43:18Yeah, that's nice
43:19So far, yes, it's looking good, yeah
43:21We're very proud
43:25You can never tell whether it's going to be a good shop or a bad shop until you actually get
43:28open
43:29Get over the first two or three weeks when the newness wears off
43:31Then see what you're taking to see whether we've made a good choice or not
43:35You know, it's a bit nervy because if we're in a different shopping centre, it'd be buzzing outside by now
43:40But it's half past nine and it's a bit quiet, you know, so it'll all come together, hopefully
43:47It amazes me how we can reach the standard in such a short time
43:52And we're just ready to go and it looks good to me
43:56It's instinct, but you need good people like we're talking here with these two fellas
44:00You know, you need good people behind you, you can't do it all yourself
44:05This is what we aim to look like every day now
44:07When I come back in two weeks, will it still look the same?
44:10Well, that's the challenge, isn't it? I think, obviously
44:12That's the manager's challenge
44:13Yes, that is, always
44:16Looks like smiles all round
44:18They're filling me with a lot of confidence
44:20As far as management's concerned, they haven't got one problem
44:22I'm sure they'll pull it off
44:24If the people's out there, for us to pull it off, we need people
44:28We are now 15 minutes to open
44:31So the tension's building now, we're all getting excited
44:34Just enough time to squeeze in a rousing pep talk
44:38Good morning everyone
44:39They've done an absolutely incredible job
44:41We look the part, the shop's the part
44:43Chris has given us the nod of approval
44:45Just remember that real hard work starts now the second we open those doors
44:49The most important people in the business for us are walking through the doors and that's our customers
44:53Thank you
44:55Thank you
44:57Like any new store, their success is determined by the ring of the tills
45:02And a healthy crowd has finally formed, awaiting the grand reveal
45:07So we don't have to close, that'll be great
45:09OK, we're now open
45:14A surge of savvy shopping scousers hoping to bag a bargain or two
45:22Great, yeah, it looks nice, yeah
45:23Tired, yeah
45:25We need to fight for every penny really
45:27You know, there's a lot of competition around
45:29We just need to keep it going and you know, make people feel welcome every time they come in
45:34This is another example of an old customer coming back
45:37Not old, old, I mean, ex-customer
45:41I know what you meant
45:43Need a spade, Kev
45:45Every penny counts now, every penny counts
45:49I mean, everything's, you know, so expensive
45:52But when you've got a store like this, it's worth coming into
45:56Finally, Kev can breathe a sigh of relief
45:59Really good response of people
46:01They're happy with the range of lines we've got in store
46:05And they've been making quite a lot of purchase
46:07It's been nice and steady all morning
46:09But Chris is even doing a bit of merchandise in there, yeah?
46:15Since we've reopened after Pound World
46:17The high street is definitely different
46:19It's a lot more low-key, it's not the same
46:22But it's customers out there if you're giving them valuable money
46:25And cheaper prices mean happy customers
46:29At the moment I've only picked a dog bone up
46:32And happy pets
46:52To be continued...
46:55To be continued...
46:58To be continued...
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