00:00This was supposed to be the company's last-ditch effort to stay relevant
00:03in the smartphone industry. But it wasn't enough.
00:06In January 2013, RIM announced that it would lay off another 500 employees
00:10and close down its operations in France, Germany and Norway.
00:13On May 21, 2013, after struggling for years to compete with Apple and Samsung,
00:18BlackBerry announced that it would quit making its own phones and instead focus on software and
00:23services. On September 25, 2016, BlackBerry announced that it would cease all operations
00:28in its consumer business. BlackBerry has since focused its efforts on software and services.
00:33Its operating system powers some of the most popular apps and services used by millions of
00:38people around the world. Today, BlackBerry is a leader in cybersecurity, providing enterprise
00:42solutions that help businesses protect their data and applications from cyber threats.
00:46Now that you know the history of BlackBerry, let's tell you its business story.
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