00:00Johnny Walker Red, $24. Johnny Walker Black, $50. Johnny Walker Blue, $160.
00:10You see the metaphor?
00:13No.
00:14These are all made by the same company.
00:17The red is shit, the black is less shit, the blue is good.
00:21Fewer people buy the blue because it's expensive.
00:23And at the end of the day, most people just want to get drunk.
00:27For most of your career, your books have been blue, good, complex, but they're not popular
00:35because most people want something easy.
00:38Now, for the first time ever, you've written a red book.
00:43It's simple, prurient.
00:44It's not great literature, but satisfies an urge.
00:50And that's valuable.
00:52What I'm trying to illustrate is that just because you do red doesn't mean you can't
00:57also do blue.
00:59You can do it all.
01:01Like Johnny Walker.
Comments