00:03What is the energy of the previous person?
00:05The energy of the previous person
00:06was going to be in that dress
00:06and it will probably transmit it to me.
00:08They are going to give a dress
00:09that they are going to be used
00:10and they are going to be in bad mood.
00:12There are many tabus
00:13that the dress is sucia
00:14that the dress is not in good mood.
00:16For the cleaning issues.
00:40I think I am a consumer of the second dress
00:44I am of a number of seven women
00:48so in my house there was always the inheritance
00:51of the inheritance of the inheritance.
00:52At the time of the university
00:53I was a mother, a student,
00:56working, working,
00:57and access to the second dress
00:59in good mood
01:00and very accessible
01:02was a way to help me
01:04in that time
01:05and just the second dress
01:06that I was at the side of my university
01:08so it was very easy
01:10for me to buy things
01:11really cheap
01:12and in good mood
01:27like I have been doing
01:28when I started using it
01:29the dress
01:29of my mom
01:29and buying online
01:31I literally
01:32was tired
01:33and I was just going
01:34to go to my mom's closet
01:35to see what I found
01:36and I noticed
01:38that it was very nice
01:39and that I could also
01:41start expressing
01:43and that I could also
01:44and build my identity from that.
01:46It was also because my friends started telling me that there were tiendas on Instagram
01:50that put on second hand and that one could buy it.
01:53I was born from a place where I was very aware of the environment,
01:57all this fast fashion,
01:59all the tiendas that one likes a lot,
02:02and all the time they are taking different fashion, different trends,
02:07and after I started to look at that environmental impact,
02:10that for me was also very important,
02:11and I think that second hand is to give a second life to the things that already exist,
02:18and also for me it has a very cool value,
02:22because they are things that one may not find in other places.
02:35People are like, no, you have to wear only a brand brand,
02:39that if you are dedicated to the art,
02:41you have to use the last thing, what happens?
02:43So it's like that one says, no, no, it's true,
02:45no, it's true,
02:46one only has to choose what is more appropriate to the style of one.
02:49What is the damage to the industry?
02:53The damage that causes the fashion industry are huge.
02:57First, we are talking about the production,
02:59so to produce a pair of jeans or a pair of jeans,
03:02you can use up to 10.000 liters of water,
03:04for a camiseta of gold, 2.700 liters of water.
03:07So if we put all that in a large scale,
03:10we are using too much water,
03:12and the water is not limited to the planet.
03:15We also have all the carbon emissions that the industry generates.
03:19Only the fashion industry generates more carbon emissions
03:22than all the air industry together in the world.
03:26So we are talking about everything that is used for transport,
03:30in factories, electricity, etc.
03:35As consumers, sometimes over-consumimos.
03:40And you know that the textile industry,
03:42the industry of the moda,
03:43is one of the most contaminant, too.
03:46In this moment,
03:48where much of that clothing that is over-produced
03:51will end, not precisely in donations
03:54or in workshops,
03:57but in basureros.
04:05Tengo la fortuna de ser el autor de un proyecto bastante innovador y pionero en Colombia
04:09para crear el Sistema Distrital de Economía Circular,
04:12un proyecto que hemos trabajado durante más de un año
04:15con cientos de empresarios, microempresarios, emprendedores,
04:19también con sectores de la academia,
04:21con recicladores de oficio de asociaciones en la bancada de la economía circular
04:25para poder, entre otras cosas,
04:27reincorporar en la cadena de valor los textiles.
04:30Creemos que en Bogotá podemos aprovechar de muchísima mejor manera
04:33los residuos sólidos,
04:34evitar que lleguen tantos residuos
04:36al relleno sanitario de Doña Juana,
04:38que recibe casi 7000 toneladas al día
04:40y un porcentaje de ellos muy importante
04:42es el material textil
04:43que puede ser nuevamente aprovechado
04:46y reutilizado en la fabricación de nuevos productos,
04:48que la idea es poder ofrecérselos a la ciudadanía.
05:02Más allá de comprar y vender ropa por una idea de negocio,
05:06nuestra idea es poder recuperar todo aquello
05:09que alguien ha dicho definitivamente no lo uso
05:12porque está perdido.
05:13Lo restauramos para ponerlo a circular,
05:16darle un mayor valor.
05:17Esto se llama supra reciclaje o upcycling
05:19y también ofrecemos una alternativa
05:22de una disposición final responsable.
05:29La idea de fondo del negocio de segunda mano
05:32es no perjudicar más
05:34todos los recursos naturales que tiene el planeta,
05:37además de lo social que tiene,
05:40que ya sabemos,
05:41en contra de toda la población vulnerable
05:43de países tercermundistas
05:45y de poblaciones en depresión.
05:46Entonces, todo el negocio como tal
05:48no solamente es circular,
05:50sino que es totalmente conamigable.
05:52Quien quiera empezar el negocio de segunda mano
05:55debe tener claro,
05:55primero, cuál es la fundamentación que tiene,
05:58segundo, cuál es el ADN que le quiere dar a su marca,
06:01cuál es el mercado al que quiere llegar,
06:03tercero, cuál es realmente el fondo.
06:05Esto no es para hacer dinero,
06:07enriquecerse, volverse,
06:08realmente no.
06:13Hay muchos, muchos beneficios.
06:15En el caso mío,
06:16decidí hacerlo por temas,
06:17digamos, un poco más ecológicos.
06:19Mi marca no es tanto
06:21comprar y revender ropa de segunda mano,
06:24sino que yo me dedico al upcycling,
06:26comprar ropa de segunda mano
06:27que ha sido desechada,
06:29pero la transforma en otros productos.
06:37Yo no compro de segunda mano necesariamente,
06:40pues por necesidad,
06:42porque no tenga, digamos,
06:43otros medios por los cuales adquirir ropa,
06:46sino lo hago como una decisión consciente,
06:48porque me gusta,
06:50siento que nutre mi estilo
06:51y también siento que es una forma,
06:54pues de vivir conscientemente,
06:56de vestirse conscientemente.
06:59Hay que quitarse los tabúes
07:01y entender que no pasa nada
07:03con que la persona,
07:04alguien haya usado esto.
07:05Más bien, qué rico saber
07:06que en lugar de que esté abandonado
07:08en el rincón de un closet
07:10o en un vertero de basura
07:12contaminando nuestras ciudades,
07:14pues qué rico que otra persona
07:15lo pueda aprovechar
07:16o que lo tengas tú
07:17y le des una nueva vida
07:18y lo aprecies y ya.
07:53¡Gracias!
08:06¡Gracias!
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