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Spotify announced a partnership with Peloton making 1,400+ fitness classes available to Premium subscribers globally, including strength training, Pilates, yoga, and meditation. Nearly 70% of Spotify Premium users work out monthly, and more than 150M fitness playlists are active. Peloton said the deal supports its shift toward content distribution without requiring equipment ownership. Financial terms were not disclosed.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Spotify announced a partnership with Peloton to expand into fitness content,
00:07making more than 1,400 classes available to premium subscribers across most global markets,
00:12according to CNBC. The classes include strength training, Pilates, bar, yoga, and meditation,
00:18and will be embedded into Spotify's audio and video platform. The companies did not disclose
00:24financial terms. The move expands Spotify's focus on wellness and creates new engagement and
00:30monetization opportunities beyond music and podcasts. The company said more than 150 million
00:36fitness playlists are active and nearly 70% of premium users work out monthly. Peloton said the
00:43deal supports its shift toward content distribution and expands its global reach without requiring users
00:48to own equipment or subscribe to its app. For all things money, visit Benzinga.com.
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