00:02Welcome to I.N.A. Thank you so much.
00:05Today, you have come to a spiritual show in the I.N.A.
00:10It is very rare and you have a lot of profiles.
00:13How does the spiritual show look like this?
00:17Actually, it looks really good.
00:19I have two or three reasons for this show,
00:23which is the first one to host the show.
00:26My name is Samheer Sir.
00:28My association has been 10-15 years old.
00:32We have been working in professional colleagues.
00:35Today, the biggest reason was that I will talk about his spiritual side.
00:39They will talk about my spirituality.
00:44That's why I have a very special podcast from those two reasons.
00:48My first podcast is my first podcast.
00:49I wanted to do it with someone with whom I am comfortable,
00:52who I know because I get very nervous in front of camera.
00:57In your social media, there are many spiritual content.
01:01Tell me about that.
01:03I am a very spiritual person.
01:05In fact, you can say that I am a very religious person also.
01:08I travel a lot.
01:10Travel is a part of my spiritual tourism.
01:12I travel a lot.
01:13I am giving it to the time.
01:15I think that our faith, our belief,
01:19will reach more and more people.
01:21So, do you know when he will become an inspiration for me?
01:24Do you know when he will become a hopeless moment?
01:29Let me know where he will become an hope.
01:41There is also a trend in social media. What do you want to say about this?
01:45Yes, it is a very simple story from my heart and Shabir and Sriti are great humans so it's a
01:52pleasure to be associated with them.
01:54When you watch the rest of the cast, it shows that they are also very beautiful people.
01:57And it is a different story, where we have tried to focus on staying away from high drama.
02:06You have seen a lot of spiritual stuff in social media,
02:09but still you have not made a spiritual show.
02:12So what do we expect?
02:13Will you produce something in mythology or in this genre?
02:17Yes, why not?
02:18I mean, I want to get a good opportunity.
02:20I want to do a lot of mythological content.
02:23I consume a lot from childhood.
02:24I study a lot.
02:26Ved, Shastra, Gita, Ramayana, Bhagavad Gita.
02:29I have studied it.
02:30So definitely I want to make it.
02:31But still there is no opportunity.
02:33You will definitely see it.
02:35You are very happy now.
02:39People are hoping that in a wedding show,
02:42and in a wedding show,
02:43the Srirat Kheilkar and Niharika Choksi
02:45are very good.
02:47Tell me about it.
02:48Yes.
02:49You are very popular.
02:53I am grateful to the audience that
02:55the show has given so much love and received so well.
02:59The wedding will be very soon.
03:01Within one month,
03:03in fact,
03:03you will see that we will reach the wedding show.
03:06Not only about Niharika and Sharad Bhai.
03:09Both are really great performers.
03:12And in which way,
03:13Arya Vardhan's character,
03:15Sharad Bhai is a very seasoned actor.
03:17But the beauty of the skin of Arya Vardhan.
03:22It's phenomenal.
03:24And Niharika is so young.
03:26But he is so young.
03:26Every emotion,
03:27every nuance of the character,
03:29is very loving and true.
03:32I think this is the reason why
03:33they are so popular.
03:34A very unique thing is that
03:36both shows are catered to each group.
03:39Yes.
03:41It was intentional or coincidental
03:42that people are talking about
03:45social media shows
03:46and people are also watching.
03:48Yes.
03:50When we talk about a television show,
03:52television is a...
03:54We are not in that zone
03:55that we are seeing on our mobile screen
03:57or iPad screen.
03:59Television is still a part of family viewing.
04:02And when we make a show,
04:03we try to make each group
04:05and each group of people
04:09aim.
04:11And both shows
04:12are made by high on romance,
04:13high on family drama,
04:14family values
04:15and family values
04:16and they are made for the mass audience.
04:18It's not a specific genre
04:20that we are making for a set of audience.
04:23So, our efforts are made
04:24and the way you are telling us
04:26that shows are popular
04:26and our efforts
04:27have been successful.
04:28How many years have you made the studio LSD?
04:31Next year
04:32we will have 10 years.
04:34Okay.
04:35And you have a music division of the studio LSD.
04:39Yes.
04:39There is also a music video
04:41that Shabbir and Shiti
04:42do casting.
04:43Yes.
04:43Yes.
04:45The studio LSD
04:46as you know
04:47is a production
04:48plus entertainment
04:49content company
04:50is a part of LSD music.
04:53LSD music
04:54through
04:55we are basically
04:56in different languages
04:57and the people
04:58who are trying to connect with the people
04:59and love them
04:59to connect with them.
05:02Our latest offering
05:04with Shiti and Shabbir
05:05and Tera Diwana
05:06has become very popular.
05:09Very popular.
05:09We are trying to get
05:11to the people of popular singers
05:13and freshers
05:14and talented singers.
05:16Today
05:17you are reaching the stage
05:19that people
05:20say
05:21that
05:22we have to work with Balaji
05:22and
05:23the director script
05:24and we have to work with LSD.
05:26What do you think?
05:27What do you think?
05:28See actually
05:28this is a very big achievement
05:29I personally
05:30this is a very big achievement
05:32because
05:33Balaji
05:33is the pioneer
05:34of the industry.
05:35The industry exists on this level
05:37and
05:38a lot of respect
05:38for Ekta Ma'am
05:39a lot of respect
05:40for the team
05:41that Balaji is
05:42and
05:43another person
05:44who is named
05:45Rajan Ji
05:46the director's cut
05:47Rajan Ji
05:47Rajan Sir
05:49is the person
05:50who said
05:50that I want to be a producer
05:52Rajan Sir
05:53personally
05:53he has been like a mentor
05:55to me
05:55and
05:56I have worked with him
05:56in a show
05:57in a hessius
05:59in a show
05:59that was called
06:01Starplus
06:02I was a starplus
06:03and I was a creative
06:05intern
06:06when I was working on that show
06:08I got the opportunity to interact with Rajan Ji
06:08and I got the opportunity to talk to him
06:11a few times
06:12Rajan Ji was the first person
06:13who said
06:14that Pratik
06:14you should start yourself
06:15and start something
06:16you should be a writer
06:17or start a production house
06:19so
06:19lot of respect for Rajan Ji
06:21and I really look up to his work
06:23and I really look up to his work
06:23how he makes shows
06:24and how he makes his team
06:26and how he makes his team
06:28and his people
06:28respect and love
06:29and how he makes his team
06:36and how he makes his team
06:38and how he makes his team
06:59and how he makes his team
07:01and how he makes his team
07:01and how he makes his team
07:02but I was a producer
07:02and at the same time
07:04I had a very good team
07:05aligned with me
07:07over the journey of me being
07:09a television executive
07:11I had made a team
07:11a set of writers
07:12set of creatives
07:14set of production people
07:15which I had made
07:17when I had decided to open the production company
07:20so I had made them all
07:21together
07:22Our studio LSD
07:24the most big achievement
07:26is that
07:26there are no producer
07:27no creator
07:30We all work as a team. Sometimes my team also tells me that it is a wrong decision. Sometimes my
07:36content choices, my team tells me that it is not right.
07:39I think if anyone wants to become a producer, it is not a one-man journey.
07:45You have to be a right team, a right guidance, and you have to be a right amount of right
07:50people.
07:52It is very important and you can understand that with experience and time.
07:55So that's why anybody who wants to get into the bandwagon of being a television producer or a producer in
08:01general needs to understand the market first,
08:04needs to understand how we respond to the market and need to have a great team together.
08:08This is very interesting that social media is doing casting. Is that it or is it not? What do you
08:14say?
08:16If you look at it, we have never done casting on social media.
08:20Most of the casting we do, depending on the character, the character's authenticity, we do casting.
08:30And I don't think so. It is also wrong to cast people from social media.
08:34Because there is talent. If you have talent in social media, why not use them?
08:37It is just that they need to be equipped properly to understand the elements of shoot.
08:44To understand the nuances of a character.
08:47If someone can do it, then no social media, no social media, presence, no presence.
08:50I don't think so. That's important.
08:52Kirdaar, who can maintain quality, should become a part of show, film, OTT projects.
08:57In television, today's love triangles are always trending.
09:02Love triangles are very existing in all TV shows mostly.
09:07Interpersonal relationships and that is the drama.
09:10So, does it work forever?
09:13What do you think?
09:15Love triangles are here to stay forever.
09:17Being in television, films, OTT, love triangles are always trending.
09:20Why do you think?
09:21See, I will talk about love triangles.
09:25But I will say love.
09:27Love exists.
09:28We are in real life, day to day.
09:30We are in love and the biggest emotion.
09:32Love.
09:33We all live around revolve.
09:35Sometimes it happens that all professional and personal achievements are small when it is about love.
09:41So, love will always exist and love will be the theme of all the stories we say.
09:45It can be a story of lovers, romantic relationship, parent love.
09:50It can be love for your nation.
09:52So, the concept of love is always relevant.
09:55Before we go into love triangles, we don't have any of those shows.
10:03We don't have any of those shows.
10:05There are no of those shows.
10:08So, fortunately, we don't have any of those shows.
10:15We don't have any of those shows.
10:16No of those shows.
10:17We don't have any of those shows.
10:20Some people love each other.
10:22Who will get the love of each other?
10:24Who will get the love of each other?
10:24As a theme also, it resonates well with the audience.
10:27The story is so simple.
10:28It is so many people like people.
10:29This is my opinion.
10:30What is the final message to audiences of your both shows?
10:33You from the audience and you from the audience?
10:35Amnabha, you will be with us.
10:36Please, please, please.
10:38You will watch our two shows.
10:40Amnabha, you will be with us.
10:41Star Plus, 8 pm.
10:43You will be with us.
10:44Zee TV, 8 pm.
10:45See the two shows.
10:46If you are wrong, please forgive them.
11:16Thank you so much guys.
11:17Thanks a lot.
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