00:00Sir, first of all, welcome to INS, sir.
00:02And first of all, what would you say about this show?
00:05You have already made a show about Manipur, sir.
00:08So how different is Veer Hanuman from that show?
00:11Hi, I am Siddharth Kumar Tiwari from Swastik Production.
00:14Today we have come to Ujjain with our next story, Veer Hanuman.
00:21We have organized this special program here with Soni.
00:25In a new way, we have brought Hanuman's story for today's generation, for today's children, for today's families.
00:31Where there is so much learning, so much fun and entertainment.
00:35But along with that, very deep things that are written in our very powerful texts.
00:43We are bringing those things to the audience after Srimad Ramayan, now on Soni Sub.
00:47So for that, thanks a lot for coming to Ujjain all the way. Thank you.
00:51Sir, if we talk about the show, there is a lot of detailed research in every show of yours.
00:57Where do you get this research from? How many teams do you have that do such good research?
01:02Yes, since the time of Mahabharata, professors from Mumbai University,
01:07professors from Pune University, a lot of educated researchers.
01:12We have teams all over India.
01:14When we want to tell any story, we talk to the research teams.
01:19Because in our country, there are different types of versions everywhere,
01:22which have been collected in different ways over the years.
01:25So the research team is very important for us.
01:28In the beginning, we work on research.
01:30What is the main text that we should purely follow?
01:34And then we go into its details.
01:36That in these stories, the word is this, but what is the emotion?
01:41How is it relevant in today's era?
01:43Today, how can we say it in an engaging way?
01:46So that people always get that message.
01:48That is always my and Swastik's desire.
01:51And we always work very very hard to achieve the thought behind the story
01:55and not just telling the story.
01:57If we talk about today's shows, where people are running after TRP,
02:02you are telling a story there.
02:04Don't you feel that TRP plays an important role for you?
02:08Look, TRP will play an important role for every person.
02:11There is no doubt about it.
02:13When you are working, how will you know if people are watching or not?
02:19So the TRP system means how many people are watching you.
02:23That is the measurement to understand how many people are watching your story.
02:27So it is important for me that more people watch it.
02:30And because in today's time, it is not that TRP is the only dependency.
02:33People watch it on digital too.
02:35So people will watch it on Sony Lift too.
02:37It is not that TRP is only on TV.
02:42I think these stories are evergreen.
02:45They run for years.
02:47And if you say it from your heart, people will watch it on TV or digital.
02:51It is a medium of consumption.
02:54So people will say that if you say Hanuman's story on TV, TRP or digital,
03:00people will watch it for years on different mediums.
03:04Sir, if we talk about the younger generation,
03:07many people say that the younger generation does not watch these things.
03:11Or they like to watch shorts on YouTube.
03:14Or they like to watch other things on YouTube.
03:16But they do not watch these religious things.
03:18So what do you say about this?
03:19Look, there are different types of things.
03:22People watch religious things.
03:26Their consumption pattern is long format or short format.
03:30You are talking about short formats.
03:32I think those formats will always be there.
03:34The long format will become the short format.
03:37So the story will remain the same.
03:39There is a need to innovate in the way of telling that story.
03:42And those people who are not watching long format television in this space,
03:46we are moving towards short format for them.
03:50We will tell those stories in different ways.
03:54Sir, one thing I would like to tell you.
03:57If you wanted, you could have launched this show with a good hotel in Mumbai.
04:04But why did you choose to come here?
04:06And what is the reason for doing this show in such a large scale?
04:09We have come to Mahakaal.
04:12We are in Ujjain.
04:13We are telling the story of Rudravatar.
04:15There is a very important reason for coming here.
04:17I think everyone knows that Hanumanji is Rudransh.
04:21And apart from Mahakaal, what other place is there in the country to take such a first step?
04:28So today we have come to take blessings.
04:30Today we have come here with an innovative visual.
04:34How are we promoting this?
04:36There is nothing better than this.
04:39We will also have the darshan of God and we will also celebrate.
04:42Sir, a lot of people tried before making the show on Maidan.
04:48People tried before making the show on Mahabharat.
04:50But a lot of people did not do it.
04:52A lot of characters were not shown.
04:54So what do you have to say about that?
04:56Today is the age of social media.
04:58And people talk about small things.
05:02So what do you have to say about that?
05:04I think people have the right to say what they feel.
05:08They have the right.
05:10And our responsibility is that we tell any story with responsibility.
05:15So I think it is very important.
05:17The way we do research on everything.
05:19We have a responsibility that how we are bringing this story to the audience.
05:24So sometimes it happens that there are different versions.
05:28Different places have been written.
05:30So it happens a little.
05:31But I think it is very important that we deepen people's beliefs.
05:36Not to question it.
05:38Not to give the feeling that we know more and you know less.
05:41This is not our thinking.
05:43We always say that we should celebrate our roots.
05:46We should enjoy our roots.
05:48We should know what is the feeling in these stories.
05:51Not just entertainment.
05:53So these are the things that are very important for us.
05:55We always try to do this.
05:57Sir, what message do you want to give to the audience?
06:00I will give this message.
06:01Thank you for liking our stories till date.
06:03I would like Veer, Hanuman, Soni, everyone.
06:06This is coming on 11th March at 7.30 pm.
06:10If you can watch it, please watch it and let us know how you liked it.
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