00:06How do you make a record with someone 10,000 miles away and still keep the soul alive?
00:12Listen, listen, the idea I'm doing with that is like, just like that.
00:22When I'm working on a track for an artist or with an artist outside Zambia, I envision they're there with
00:28me.
00:29Rooted in Zamrock, Zambia's 70s psychedelic rock, and shaped by Afrofusion's rhythm-heavy pulse, Jeff bends heritage into something global.
00:48African sounds shaping global charts, from TikTok challenges to lived dance culture.
00:56We have a certain identity that people are looking for now, and they're seeing it, because almost everything out there
01:01has been used, but apart from the African sound itself.
01:04And I was happy to hear that Travis Scott sampled one of the same artists from Zambia, and how they
01:11also reached out to the estates to give them props and make sure they're also taken care of.
01:21The music that I've made has made it places that I could only dream of.
01:25So every time I'm creating music, I try to put a little bit of home in there.
01:30For years, Jeff has built chemistry through screens, beats traveling from Lusaka to Paris, Kampala, the US.
01:39But today is different. Today, the distance collapses.
01:43I'm in Zambia, Lusaka to be exact, and I've been doing music for like the last six months.
01:53J-Fam.
01:54Ah, Maru.
01:56You're good?
01:56I'm good, man. How's it?
01:57I'm good, man. How's it?
01:59It's good. It's good.
02:11There are some producers that have sent me beats, and I feel like, wait for me to come there, and
02:16let's record the song together with you.
02:19Because that's when I feel, you know, I feel like we are producing a song.
02:24This girl, Anna Bella, she give her the names of Bella. Right now, she watch me on Dr. Bella.
02:33Two artists, one room, and that spark you can't fake over Zoom.
02:39Natural mistakes, you make a mistake and it works out for the song. The breaths in the take, those small
02:47details, I could never do that.
02:50So those are things that make a record feel, have that emotion. It's important for us to always put ourselves
03:00in a record.
03:07You write a song, there's always a blueprint in every pen, every person who is writing. So when you write
03:15prompts and say, hey, can you do for me a song? Like this, that, that, that. There's something that won't
03:23be put.
03:25Jeff Studio is a toolbox of digital tools, but even the best tech has limits.
03:32Producing is about what you went through, experiences you had, you're putting that into sound. So every producer is different
03:39in their own way.
03:40Being a producer in 2026, in the years to come, regardless of how AI will become more advanced, you always
03:49need someone, a real person in the studio to create with.
03:57For Jeff, music is identity in motion, a blueprint for plugged in African creativity.
04:03To give yourself a chance of seeing more mini-classtime in place that has been mentioned,
04:03For Jeff, music will definitely be a reminder to your community.
04:04By listening to the other 5thřeats of the 90'd, he's not an old man.
04:06The next question is, how do you remember the sound of this?
04:06The reason why the sound of this is being a different sound, because it's a different sound.
04:07We all know the sound of this sound of the sound, the sound of this is being a perfect sound.
04:07The sound of this sound of this sound is about to me looking for these sound of the sound of
04:07the sound that we are to last.
04:07You
Comments