00:0090% content is locked because people scroll through the first 3 seconds.
00:06Human brain is lazy.
00:08They decide every second if this is worth my attention or not.
00:13Either content is nice, there are 3 reasons to scroll.
00:16Reason number 1.
00:17Same head angle, same intro, same outro.
00:21Human brain techs have seen this before.
00:24So the option is to scroll.
00:26Reason number 3.
00:27No immediate relevance.
00:29If it is not clear in the first 10 seconds,
00:32what is the value of the audience?
00:34Human brain is a waste of my time.
00:37Reason number 3.
00:39No emotional trigger.
00:40Facts alone don't stop the scrolling.
00:43Emotion.
00:44Relatability, shock, fear or curiosity.
00:47Something to feel.
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