- 3 hours ago
Emily in Paris S05 - Episode 4
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00:12We are thrilled for the launch of Muratori Paradiso, the first of what we hope will
00:18be many Muratori collaborations that will expand but not overextend the brand.
00:23We've curated a small group of tastemakers, including fashion journalists, stylists and
00:29content creators to experience Muratori where it was born, the beautiful Solitano.
00:35How is inviting TikTokers to our town and paying to feed and entertain them going to
00:39sell perfume?
00:41The most powerful branding tool we have is word of mouth.
00:44People scroll past ads, but when they see someone whose taste they admire raving about
00:48something, they pay attention.
00:50I guess we'll see.
00:52Marcello, stop teasing her.
00:54She's done an amazing job.
00:55She knows what she's doing.
00:56And what about the film?
00:59When can we see it?
01:02Well, Giancarlo is still editing.
01:04That diva still hasn't finished?
01:06He had so much time.
01:08He's not a diva.
01:09He insists that no one can see it until he's happy with it.
01:14Well, that's the problem with directors.
01:17They are blessed with brilliance, but crippled with insecurity.
01:21Such a miserable existence.
01:23Is he always so precious?
01:25I mean, how hard can it be?
01:31So, how bad is it?
01:32Why would you say it like that?
01:34You won't show me anything.
01:36No.
01:37Well, you can't see it.
01:38I know it's not working, but if anyone sees it and confirms it, I'll bling myself into
01:44the tiber.
01:45Okay, the whole point of a commercial is that millions of people will see it.
01:47I know that!
01:51I'm sorry, but I'm under a lot of stress.
01:57And you banned smoking at the office, so if you want to blame someone, just blame yourself.
02:06Any word from Giancarlo?
02:08No, he's not answering my calls.
02:10Well, then you should probably spend as much time as you can editing.
02:12I'll cover your meetings.
02:13That won't be necessary.
02:15It's just a few video conferences with pairs on it.
02:18Well, then it won't be a problem for me to handle.
02:21This is more important.
02:26Fine.
02:29Vaping is also banned.
02:38Well, thank you for spicing up my lunch breaks.
02:41That was definitely the last time.
02:44Oh, you said that yesterday.
02:46And you still made a trip again today.
02:48Oh, please.
02:49You're one floor below me.
02:50Plus, your bathroom's bigger.
02:54Hey.
02:55What are you doing for dinner tonight?
02:59Why?
03:00I thought it'd be nice to get dressed up and go and see some of the city.
03:03Beyond my headboard.
03:06That sounds like a date.
03:08Oh, I guess.
03:09Well, what's wrong with that?
03:10That's not what this is.
03:12This is vacation sex.
03:14Limited to this hotel room.
03:16Ah.
03:17Because after the moratorium event, I'm going to Paris and this will be a distant, very nice memory that we
03:24will never talk about again.
03:27Like, getting tourist braids.
03:30What?
03:30What the hell is a tourist braid?
03:32Like, you know it's not a great idea, but it's fun and you're out of town and you get caught
03:36up in the moment.
03:37But you have to wash them out before you get to the airport or you'll never forgive yourself.
03:43All right.
03:44Then why don't you come in here and let me help you wash them out?
03:55When in Rome.
04:13Sorry to cut one short.
04:14I just need a little time to prep for these Paris meetings.
04:17No need to apologize.
04:20That's actually why I wanted to bring you here.
04:24What is this?
04:25Just look.
04:29Oh, what a beautiful view.
04:31Yeah.
04:32St. Peter's Basilica, right?
04:33In the Vatican.
04:35And the garden just inside is the Santa Maria del Priorato.
04:38It belongs to Malta.
04:39Ah.
04:40And we are standing on Italian soil.
04:42So, three countries at once?
04:44Just like you.
04:45An American conquering France and Italy.
04:48Conquering?
04:48Are you admitting?
04:50You did the impossible.
04:52You convinced my mother to throw a marketing event in Solitano.
04:56What, are you trying to jinx me?
04:57I'm congratulating you.
05:00You won.
05:01I think it's a win for both of us.
05:14Bonjour Genevieve.
05:16Where's Boucheron?
05:17Are they coming?
05:18Uh, they just called and refused to come in for another Zoom meeting.
05:21Classic Boucheron.
05:23So demanding and yet so fragile.
05:26Guys, remember how angry they were to give away one tiny necklace?
05:32We only had to give away the necklace because of your absurd scavenger hunt.
05:36Well, there they are.
05:38A.G. Romain, you're on with Boucheron.
05:40Merci Genevieve.
05:41You may go.
05:42Thank you for finally sitting down with us.
05:45Sort of.
05:46You've been impossible to reach.
05:47Yes, and we do apologize for that.
05:49We're opening an office in Rome and...
05:51Yes, we know.
05:52And so do your other clients in Paris.
05:54What do you mean?
05:56The luxury world is small.
05:57People talk.
05:58And right now, they are not saying nice things about Agence Grateau.
06:02Speaking of, where is Sylvie?
06:04She's unfortunately detained.
06:06But we are here for you.
06:08But you're not here, are you?
06:10Uh, I assure you, you are a priority.
06:14That is very easy to say.
06:15But until you can grace us with your physical presence, I'm afraid we can't believe that.
06:19And I'm sorry if that makes us sound demanding and fragile.
06:23Well, I meant that as a compliment.
06:27Let's pick this up once you can set a meeting in person.
06:30The sooner the better.
06:31Ciao.
06:38No.
06:39Can I see it from the top?
06:41Certo.
06:42Ok.
06:46Slow motion.
06:47No, we've done it.
06:51No.
06:54No.
06:54No.
06:56No.
06:56No.
07:13Ready?
07:21It's time.
07:27Oh wow you look like a newborn oh meaning young or like I'm covered in placenta yes yeah
07:38okay should we call tonight yeah probably thank you for the slumber party I've missed you I miss
07:44you too I figured you needed a distraction before the big event tomorrow no it's all set I'm excited
07:49yeah I mean if this campaign is successful Sylvie might finally let me run the Rome office alone
07:55for good you're really going to abandon me in Paris forever I just Paris always seems so judgmental
08:02I always felt like an imposter but Rome feels different I mean we have this huge event tomorrow
08:11and I'm like so chill oh yeah I'm like Sylvie's been spiraling all day and that usually would
08:17have made me spiral but you know it's all out of my control and so I'm just chill oh Rome
08:24looks so
08:25good on you and I know tomorrow is going to be amazing I can't wait to see it and there's
08:32gonna
08:32be quite a few cute Italians for you to flirt with oh well I'm going home so I'm not really
08:37looking
08:38come on get back out there what's wrong with a little fling before you skip town nothing I guess
08:44yes okay well when in Rome right
08:49oh
08:50oh
08:50oh
09:21Is this the acclaimed director, Sylvie Grateau?
09:25That's very funny. Thank you for taking my call.
09:29Deference. That's new. How's the film coming along?
09:35It's going really well. You shot some beautiful footage.
09:41You really should come and take a look at it.
09:45I'll save you the trouble of lying.
09:47I mean, your editor has been texting me for the past hour.
09:51That is one of the worst things she's ever seen.
09:55As she sees some shit.
09:58Okay, I'll admit.
10:01It's been more difficult than I expected.
10:03And now that you realize how much you need me, you want me to rescue you?
10:07No, I was just calling to let you know that your services are no longer required.
10:12At midnight, when you realize how fucked you are, don't call me.
10:16Okay, I won't call you again. For anything.
10:18I won't call you again.
10:52I won't call you again.
10:53Yeah, I'll certainly have to do that.
11:00Take care of the station.
11:00Hi, my dear. How have you slept?
11:02Have a visit.
11:08Marianne!
11:08Please, raise your hand, I won't ask you anymore.
11:15What a surprise!
11:18Sister, can you close the door, please?
11:20No, it remains open.
11:23Why? You don't have anything to fear.
11:26I'm in front of the Madonna.
11:28The Madonna doesn't have to wash your hands.
11:32It remains open.
11:34Thank you, sister.
11:36Maria! It's so good to see you.
11:41How did you find me there?
11:43Easy. I track your location.
11:45I work for the phone company. I always know where you are.
11:49Of course. How romantic.
11:52I'm joking.
11:53I called your office for your address to send you a care package.
11:57But I decided to come myself since you haven't visited or called in weeks.
12:05I know, but I've been very, very busy, you know.
12:09The room office has been quite challenging.
12:11That's the reason why, yeah.
12:13Which is why I came to treat you.
12:15Ah.
12:15The city is filled with Michelin star restaurants.
12:18Oh, they are so expensive, huh?
12:20And you lost your discount, Marianne.
12:22My cover may have been burned in Paris, but I'm still a Michelin star in Italy.
12:26Can I take you out to lunch today?
12:30To, uh, yeah? Today?
12:32Yeah.
12:32You mean, uh, oh, uh, I would love to.
12:36But today we have, uh, the event with Muratori.
12:40I'll be working all day.
12:41Tomorrow, then?
12:42Yeah?
12:42I've been waiting to see you for so long.
12:44What's another day?
12:47Perfect.
12:59Emily!
13:00Ciao, Bella!
13:02Hi!
13:03Erika Frondure.
13:04Good to see you.
13:05Me too.
13:06And Luca.
13:06And Kashmir.
13:07I'm sure you remember.
13:08Yes?
13:09Oh, you brought Kashmir to the home of Kashmir.
13:12Of course.
13:12He loves Muratori.
13:14It's his favorite.
13:16Oh, well, thank you so much for coming here.
13:17Your gift bags.
13:18We just need one post.
13:19No lives, no stories, no videos.
13:21Then and then.
13:22Grazie mille, cara.
13:24Andiamo.
13:25Bye!
13:27Based on your profile, you typically choose floors, n'est-pa?
13:31I'd like you to try something a little bit more sensual.
13:34Come in close for a royal secret.
13:36This look flops if the skin doesn't pop.
13:39That's why I use Collagen Forever.
13:41The amazing, drinkable collagen supplement
13:44that activates your body to produce collagen forever.
13:48Use code PRINCESS20 for 20% off.
13:51Princess Bonacera.
13:52Oh, look who's wandered into frame.
13:54This dear, tiny creature pulled this whole event together.
13:59She also somehow pulled the hottest bachelor in Rome.
14:02Oh, okay.
14:03Can we just cut for a second?
14:04Well, we can't cut, darling, because that's what going live means.
14:07Yeah, please.
14:08Okay, yeah.
14:09There we are.
14:10I'm so glad you came, but we're asking attendees not to go live.
14:13We just requested one single post at the end of the night,
14:15so there's no need to flood the zone.
14:17What, even on TikTok?
14:18I've got such a massive following there.
14:20It'd be a shame to waste, though.
14:21I mean, they're obsessed with me.
14:23My royal subject, that's my stern army.
14:25They'll buy anything I tell them to.
14:27Well, that is so cool.
14:29But tonight, it's about quality over quantity.
14:33You're the boss, amore.
14:34Okay, thank you.
14:35Okay.
14:35Okay.
14:44Okay.
14:53The projectionist said that he never got a link for the film.
14:55Should I call the editor?
14:56No.
14:57We're not premiering the film tonight.
14:59It's not good enough.
15:00I have the link right here, but I can't bring myself to show it to anyone.
15:08Where are my cigarettes?
15:10Oh, don't drop your phone.
15:11Yeah.
15:24So, what do we tell Antonio?
15:27Let me handle it.
15:28I'll figure something out.
15:30Thank you, Tesoro.
15:32Thank you, Tesoro.
15:58Excuse me.
16:00I got you.
16:03Buona sera.
16:04Thank you for joining us to experience the Muratori brand here, where it was founded and where its
16:10products are made.
16:11In fact, you are sitting exactly where the workers of Solitano gather together for lunch every
16:17single day.
16:18This community is the lifeblood of the company.
16:22For years, Muratori operated as quiet luxury.
16:25If you knew, you knew.
16:27But after tonight, we want everyone everywhere to know.
16:32That's why they partnered with Maison Laveau, the premier perfumer in Paris, for Muratori's
16:38first ever fragrance that captures the exclusivity and quality of the brand.
16:43Muratori Paradiso.
16:52And to commemorate this iconic pairing, we have a surprise to screen for you tonight.
16:58We are proud to present the world premiere of Muratori Paradiso.
17:12What are you doing?
17:13Shhh.
17:13It's about to start.
17:15I saw it and it's great.
17:31I saw it and it's great.
17:57Pretty romantic, isn't it?
18:00Don't look at me like that.
18:02What do you mean?
18:06Like I'm still wearing Taurus braids.
18:10This is over.
18:14I'm still on vacation, and you look incredible.
19:03I'm still on vacation, and I'm still on vacation, and I'm still on vacation.
19:22There he is, our brilliant director.
19:27Something about.
19:45Congratulations.
19:46It's a good film.
19:48You don't have to say that.
19:50Audiences always tell the truth.
19:51They loved it.
19:53It's your film.
19:54Your name is on it.
19:57Your name should be as well.
19:59Though part of me is glad it isn't.
20:03I'm just relieved it's over.
20:05I wasn't even going to show it, but Emily went over my head, so...
20:10How did that feel?
20:13I overstepped.
20:14It was your set.
20:15I should have respected that.
20:16I'm sorry.
20:20So where'd you come?
20:21To watch me fail?
20:24Maybe.
20:25Or maybe I hoped you'd prove me wrong.
20:28And you did.
20:30You're talented, Sylvie.
20:31And you can do this.
20:32We can do this together.
20:34A partnership.
20:36You can shadow me.
20:37You can take more classes and do whatever you want.
20:41You're a director.
20:44No, I'm not a director.
20:48And this isn't a partnership.
20:52My time in Rome has made me realize how important the partnership with my husband is.
20:57So I guess I should thank you for helping me see that.
21:03You're running away from me.
21:05No, I'm running...
21:07...toward something.
21:10Adio, Giancarlo.
21:15Oh, and by the way, you're right.
21:17My name should be on that film.
21:34Oh, Antonia, is everything okay?
21:36Did they restock the Prosecco?
21:37Everything is perfect.
21:40I just wanted to thank you for tonight.
21:42It's okay.
21:43Umberto would have loved this.
21:46Only Marcello.
21:48He was so proud of where he was from, and to see it being embraced like this, it's...
21:52It's exactly what you would have wanted.
21:55Well, it's been my honor.
21:57Thank you for entrusting me with your company.
21:59I've entrusted you with much more than that.
22:09Um, excuse me for just one moment.
22:12Sorry.
22:14Oh, God.
22:22I just came to congratulate you.
22:24The film is amazing.
22:26And I won't ever take your phone again.
22:29That was a bold move.
22:31Yeah, well, blame it on Rome.
22:34I mean, I can't even get a coffee in the morning without shouting at the barista over a crowd.
22:38I mean, they really make you work for it here.
22:40I guess it rubbed off on me.
22:42It's becoming so Italian.
22:45What?
22:46Well, maybe not.
22:48But you've more than proved yourself here.
22:51Luke told me about the Boucheron meeting.
22:53I've been neglecting things in Paris for too long, so...
22:57Assuming all goes well with this launch, I think...
23:01It's time I left the Rome office in your hands.
23:05And only your hands.
23:06Oh, my God.
23:09Do you mean it?
23:10Oh, my God, thank you.
23:14Grazie.
23:25Muratory made Vogue.com, Harper's Bazaar, and Women's Wear Daily.
23:28Tatler even picked it up.
23:29Tatler?
23:31Now I'm impressed.
23:33And fragrance pre-sales have exploded since last night.
23:36It's going to sell out of the first run by the end of the day.
23:39Amazing!
23:39We should talk to Antoine about producing a new batch.
23:41Yes, and make sure he destroys all evidence
23:44that the hottest new fragrance in fashion
23:46was made for a diaper bag.
23:47Yeah, yeah.
23:49Oh!
23:49This is Marcello right now.
23:50One sec.
23:52Ciao!
23:53What's up?
23:53Hey, we've got an issue in Solitano.
23:56You should probably get down here.
24:23You should probably get down here.
24:25Hey, girly gang, I'm back, and I'm here to let you know that the Luxurians are gatekeeping once again.
24:31But this time, I kind of get it, because this place is stunning.
24:35So here are my top five tips for a trip to Solitano, Italy.
24:39Oh!
24:39Oh, sorry, excuse me.
24:41Hey, do you know where I can buy a t-shirt? Like, is there a gift shop?
24:43What? No.
24:54Emily!
24:56What's going on?
24:57I think we went viral. They all just started showing up.
25:00Hi, sorry, excuse me. Um, how did you hear about this place?
25:04Oh, it's all over Instagram and TikTok, and Tatler.
25:07Tatler tattled?
25:08Yes. It looks so cute online, but it's kind of a tourist trap.
25:12No, it's not normally like this.
25:14Oh, so you've been before, then?
25:16Where can a girl piss here?
25:17They won't let anyone go at the coffee shop.
25:19Some lot were going by the ruins, but look pretty nasty already.
25:23Just please don't pee anywhere that there's not a bathroom.
25:25Do you own the place?
25:33Emily!
25:36Mama, God, what's up, Mama?
25:39There are buses back on my lawn.
25:40They're live streaming in the factory.
25:43And our goats, they're in shock.
25:45Okay, I know this is all a lot, you know, but I...
25:48No, you ruined Solitano.
25:50It was paradise, and now it's Disneyland.
25:53Mama, calm down. It's not that bad.
25:55Yeah, all we need to do is just get them all out.
25:57They're all posting.
26:00We may be able to get rid of these ones,
26:02but more will come, like zombies.
26:06That's why I never wanted to do any marketing.
26:09A beautiful sanctuary is lost.
26:12For sempre.
26:15You are licensed.
26:17Mama, no, wait a minute.
26:18I don't understand.
26:20You are fired!
26:24Wait, Antonia!
26:26Not when she's this upset.
26:42Mmm.
26:44Enjoy.
26:45Grazie.
26:46Isn't it beautiful?
26:48I missed you.
26:50The houseboat is so lonely.
26:53I've missed you as well.
26:54Oh.
26:55We've been very busy in Rome,
26:57and I'm not sure when I'll be back in Paris.
27:00That's the wonderful thing about having a houseboat.
27:03Home can be anywhere.
27:05Yeah.
27:13It's just an idea.
27:15Luc, what's the matter?
27:17Nothing, I dropped my phone.
27:19No, it's right there.
27:20Luc.
27:21Luc, please stop saying my name, please.
27:24Luc, is that you?
27:26Luc.
27:27What?
27:30Bianca.
27:31Hey.
27:32Crazy, what are you doing here?
27:34Good to see you.
27:36I'm having lunch with my father.
27:37Okay.
27:39Where's this?
27:42Oh, yeah.
27:42This is one of the sisters of the houseboat.
27:46They're stuck all day in that convent, like wild coals.
27:50So I thought it would be nice to...
27:52Oh.
27:53You know, the sunshine, the wind.
27:56This is sweet.
27:59Hey, ciao, sister.
28:00What's your name?
28:01Sister?
28:02Luc.
28:03Luc.
28:04Who is this?
28:06This?
28:07Her?
28:07Uh, colleague.
28:09Oh, Luc, you don't have to be so formal.
28:11I'm his girlfriend.
28:13Bianca.
28:14I'm his girlfriend.
28:16In Paris.
28:17We live together.
28:19So you like to live, hmm?
28:21No, no.
28:22Excuse me.
28:23I did things with you I've never done for a man before.
28:27Things?
28:27And you weren't it only for my Bavanzatini?
28:29What things did she do?
28:31You know what?
28:32You forget about Bavanza.
28:33You forget about me.
28:34You're fired.
28:36Marianne, wait.
28:37I can explain.
28:38Marianne, please.
28:39Don't go.
28:40You've got what you wanted, didn't you?
28:43Two hell pigs.
28:45Marianne!
28:46Mar...
29:05She's right, I ruined this perfect place, I'm sorry.
29:11It's just a bunch of tourists, they'll go away eventually.
29:17I should be thanking you really, you've done me a huge favor.
29:23Thanks to the fragrance launch, JVMA just topped their offer.
29:28What?
29:30They just called me an hour ago.
29:32Have you been talking to JVMA this entire time?
29:35Of course, I never stopped negotiating.
29:39Why didn't you tell me that?
29:41Did you think that I would fail?
29:43No.
29:44Did you want me to fail?
29:45You didn't fail, you succeeded in making my mother realize there isn't anything to hold on to here.
29:50But that wasn't the plan.
29:54Her plan was for JVMA to drop their offer.
29:57So all this time you were just rooting against me?
30:01Why couldn't you just be honest from the beginning?
30:04Because in order for one of us to win, someone had to lose.
30:12Maybe we both did.
30:14Emily, wait.
30:15Congratulations.
30:19Emily.
30:25We're bricks in the wall.
30:31Raised with our hands.
30:36We are building a park of lies.
30:42Yet we're nodules on the land.
30:49I do know every riot is a step in the dark.
30:59But if we stay, we will break.
31:06We'll bridge the wall.
31:12We're killing the land.
31:17We're killing the land.
31:18We'll bridge the wall.
31:19We're killing the land.
31:19We're killing the land.
31:26We're killing the land.
31:30We're killing it.
31:36So, you've heard.
31:37You've heard.
31:45So this is terrible for our prospects in the city. Muratore was our biggest client and I'm not sure where
31:55we go from here.
31:57It takes time. Rome wasn't built in a day.
32:00And yet it only took you one day to destroy it.
32:03We still have other clients. Intimissimi was a success and Pavazza.
32:09But Pavazza, they are no longer a client. In Rome or in Paris.
32:18Yes, this is why I called you all here. Our clients in Rome are fleeing and our clients in Paris
32:25aren't happy.
32:29So, I'm closing the Rome office.
32:33No.
32:34What?
32:35It's the right decision.
32:38And Marcello can come visit you in Paris.
32:42Oh, I'm not so sure I'll be seeing him again.
32:45You blew that up too?
32:47How we got to get her out of Rome before she knocks down the Colosseum?
33:17I failed.
33:19I failed.
33:31I failed.
33:36I failed.
33:36I failed.
33:38I failed.
33:48I'm sorry.
33:49I failed.
33:50Besides, I need my Emily in Paris.
34:14Royal subjects. Don't say a word, I have a royal secret.
34:20Don't tell, but this is the most adorable town I've ever seen.
34:27It's the perfect, charming village the Italians don't want you to know about.
34:33But if this gets 10,000 likes, I'll drop a pin.
34:50I'll find the smile.
34:54I'd like to tell you that I've had to lose my mind.
35:04I've had to lose my mind.
35:11I've had to lose my mind.
35:13I'd like to lose my mind.
35:19I'd like to lose my mind.
35:22I'd like to lose my mind.
35:38I'd like to lose my mind.
35:49I'd like to lose my mind.
35:55I'd like to lose my mind.
36:16I'd like to lose my mind.
36:18When they lose my mind andrada, I'd like to lose my mind.
36:19.
36:49.
37:19.
37:49.
38:19.
38:19.
38:19.
38:19.
38:20.
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38:25.
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