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  • 5 hours ago
Saunas surge in popularity in Britain amid stress, but are the benefits proven?

As Finnish tradition is expanding rapidly, the UK is projected to lead Europe in sauna market revenue by 2033, data suggests.

READ MORE : http://www.euronews.com/2026/04/16/saunas-surge-in-popularity-in-britain-amid-stress-but-are-the-benefits-proven

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Transcript
00:20just such a brilliant place to come obviously we're in a really beautiful setting I've been
00:24in a sauna before but I've never done an ice bath so obviously the combination of the sauna and the
00:28ice bath is something just a little bit novel I think it's just such a good way to just treat
00:37yourself almost to that 50 minutes of calm and serenity where you can let go take that time for
00:42yourself and people do come out as a different person we see it so often you'll come in a bit
00:47stressed and then they leave just with a sauna glow and a relaxed look on their face so it's brilliant
00:52to see we just don't have that evidence in terms of the what what the benefits could be and also
01:03what
01:03those what how that benefit might come about so again it's it's something that needs more work a
01:10lot of the qualitative research that's coming out would start to suggest particularly being in a
01:17social group of like-minded individuals doing something with moderate challenges involved
01:23whether that's a physical challenge or an exercise type challenge exercise itself and being outdoors
01:31in nature may also be contributing to factors
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