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  • 7 months ago
Fitter, greener, healthier: These are the new trends among European consumers

Health and well-being remain top priorities for European consumers. Around 28% of them report taking consistent steps to live healthier lives, aiming for goals like mental wellness, disease prevention and staying fit.


READ MORE : http://www.euronews.com/2025/09/11/fitter-greener-healthier-these-are-the-new-trends-among-european-consumers

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Transcript
00:00Do Europeans have healthy habits?
00:06Health and well-being remain top priorities for European consumers.
00:12Around 28% of Europeans report to take consistent steps to live healthier lives,
00:19aiming for goals like mental wellness, disease prevention and staying fit.
00:25The study also shows that generational differences shape health preferences,
00:31younger groups, privilege well-being, fitness and beauty,
00:36while older adults prioritize weight loss and disease prevention.
00:4166% of European consumers report adequate sleep,
00:46achieved through self-care, exercise and consuming nutritional food.
00:51Consumers define healthier eating as prioritizing fresh food, nutrition, portion control and minimizing snacking.
01:01The study also found that a growing number of European consumers adopt conscious consumption habits
01:07to support the planet, with 28% reusing products and packaging.
01:13Consumer trends show that younger consumers aged 18 to 34 increasingly change their diets
01:21for environmental or social causes, while others grow their own food, compost waste and recycle.
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