00:00I say Zul just dropped a limited edition $1,700 bottle inspired by the World Cup and I'm going to
00:05take you inside the Brooklyn Lofts to get a first look at it. This is going to be our newest
00:09special
00:10edition. This is Spirit of Champions. We're honoring and celebrating the unity of all of us
00:15coming together to be able to celebrate such a beautiful tournament that's happening in our
00:19home country. You're going to notice some gold spirals reminding us of trophies. So in those
00:25victorious moments when we're able to celebrate, we want to make sure to hold the trophy quite
00:29high up in the air and celebrate. So you're going to notice here almost a raw decanter aspect and
00:35that's for us to place our hand to hold it up in the sky. The top is going to be
00:38a gold cap
00:39representing those victorious moments as well. Now the center, this is where things get really
00:43beautiful in my opinion. The emblem itself is going to have those green flecks which are going to be
00:48green malachite. So malachite which we have from Mexico representing almost transformation as well
00:54as protection. The tequila itself is going to be a joven. Essentially it's going to be a combination of
00:59aged and unaged tequila. What we did is we used a 28-month aged añejo. We used it with a
01:06French
01:06wooden vat from the forest of Tomsay. And what we wanted to do is use vats because it creates this
01:11aromatic expression which allows for you to be able to decipher notes essentially of a bit of sweet and
01:17spicy cinnamon, a bit of almond, as well as coconut. So this special edition Spirit of Champions, we made
01:2310,000 decanters that are going to be available worldwide. With that we have them available in two
01:28of our branch homes in Mexico. Our newest being Casa de los Leones en Polanco. And then we have our
01:34branch home in Cabo San Lucas being the Boutique en Los Cabos. The decanter itself is going to be
01:391700 USD and I can't wait for you to try it because I will say if you don't like tequila,
01:45once you taste a
01:45little sip of this, I'm pretty sure you'll be converted. Enjoy.
Comments