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Heyho in Lüneburg doesn't just roast muesli. It shows how work can rebuild lives: a team where people with difficult pasts find stable jobs. And the company still stays financially sustainable. #dwbusiness

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00:00This isn't just a muesli factory.
00:02Six years ago, Daniel was homeless and using drugs.
00:05Today he works at a social startup that hires people who struggle to find work.
00:10At HeyHo, half of the employees have a tough past.
00:13Prison, addiction, mental health struggles.
00:15The company sees that as a strength.
00:18Founder Tim Dufner wants a business that includes everyone.
00:21At HeyHo has changed that.
00:23He has a long breath.
00:25He has no fear or a shock.
00:30He has a strong feeling.
00:35Here the jobs adapt to people.
00:37Not the other way around.
00:39Some work two hours a week, others full time.
00:42Yet the company is financially sustainable.
00:44It is receiving new applications every day.
00:47Soon Dufner will even launch another company producing cooking.
00:51With more employees who want to rebuild their lives.
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