00:00Jim, as somebody who clearly loves the game and has loved the game for a very long time,
00:05I want you to tell me who struggles with golf. First of all, I'm just terrible at it. I've tried.
00:10I'm a really bad golfer. But it's not a game that's experienced from home a lot. So what is
00:17your pitch to someone about why golf is so magical and how do you think having more ways to experience
00:23it with this app is going to help someone like me come around on this game that I do want
00:27to like
00:28it? I promise I do. Well, it's just it's a game for the ages. And the thing about golf that
00:35I love is
00:35that it takes you places, you know, whether it's ultimately, you know, going to the Masters as a
00:40patron, potentially, or just going out and playing nine holes with your spouse one afternoon. And,
00:46you know, before dark, it's, it's the most special game. And the thing that I found in my 37 years
00:52around the sport is who would ultimately, you know, you meet through it. It's just a wonderful
00:56experience. And, and certainly, I was lucky to get to caddy for 25 years on the PGA Tour. And
01:01it took me all around the world and it's some fabulous experiences. But it's, it's just it's
01:08just absolutely wonderful. And relative to to the to this Masters app, it's just, it brings you closer
01:14to the game. And that's what it is, you know, not a lot of people get to ultimately attend the
01:20Masters
01:20as a patron, but to be able to see every shot virtually as it's played on the app and keep
01:27up
01:27with the game. And of course, through the Masters vault search, and the whole insights is just it
01:31brings you closer to what is considered to be the most iconic golf tournament anywhere in the world,
01:35and just creates that kind of love for the game that we that so many of us feel, you know,
01:40as you
01:40refer to the relationships that come with the game, Jim, I'd love to hear about the relationship
01:46between the caddy, and the golfer and what you experienced in those 25 years with Mickelson and
01:52with many others. I'm really fascinated by that, that partnership and the extent to which you're
01:58helping each other. It's not unlike a producer and a broadcaster, Christina, it really revolves around
02:04trust. And I think about you in 2010, in the trees with Phil Mickelson on the 13th hole disagreeing
02:11about maybe what strategy to take here. Talk about that push and pull and the trust that you
02:17experience with your player. Yeah, it's such a great question. It's it's ultimately what's the
02:22most important thing that goes on between players and caddies is that trust, as you mentioned.
02:27And certainly, you know, it's fascinating to be out there as a caddy with these players,
02:31especially at a tournament like the Masters, because ultimately, these players are potentially living
02:35out their dreams. This is what they've dreamed about since they were a small child in terms of,
02:40you know, ultimately getting to the finish line and putting their arms into that green jacket. So
02:45so many big decisions are made out there on the golf course between the player and the caddy. And
02:50certainly as a caddy, you need to be right 99 percent of the time. And you referenced that shot
02:54from the pine straw there in 2010. Certainly, when I spoke to Phil initially about it, he just let me
03:00know, hey, I'm going for this green and shoot no matter what you say, this is going to happen. And
03:04I
03:04pushed back a little bit just to see if he was 80 percent in or 100 percent in. And I
03:09realized very
03:10quickly it was 100. And so we just basically talked over the yardage, which was 204 yards. And he hit
03:15the most, you know, the career defining shot for him, particularly at the Masters. And it was a
03:21wonderful thing to witness and hopefully a testament to the kind of working relationship we had.
03:26Legendary.
03:26Jonathan, you're an SVP. You make big decisions. Do you have a caddy in your life? Is it important
03:30for leaders to have caddies, someone who's going to tell them and fight with them about big decisions?
03:34I've got a great team. I'm really fortunate. And I like to say I like to be the I like
03:39to be the
03:40dumbest person in the room. I like to be surrounded by people who are a lot smarter than me. And
03:44it
03:44allows us to get to a better place as an organization. Who are you most looking forward
03:48to watching this weekend? I'm just love the tournament end to end. But what I am excited about
03:54is what I know you two are going to do during break, getting on the app and looking at
04:002010 and looking at that shot once again through the right, right away to be able to look at the
04:04shot. I mean, I'm not going to lie. I am pretty curious. You also said you can like camp out
04:07at
04:07like one specific spot and just watch everybody go by. You can watch every hole. Just say I'm
04:12going to watch the 12th or I'm going to watch the 10th and just watch every player to come
04:16through. I mean, that's pretty cool. Absolutely amazing. We only have 30 seconds, even less.
04:20Jim, who are you watching this weekend knowing who's not going to be there?
04:24I certainly what I would hope to see, love to see would be the ultimate, which is the
04:29Scheffler McElroy showdown. Yep. Certainly, you know, Scotty's won the tournament twice
04:34before. I'm a big believer in the fact that if you've won the tournament previously, you
04:38play with a whole lot less pressure on you. Rory, of course, got it done last year. So
04:42I'm looking for a big head to head battle.
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