00:00Right, as you know, kids don't like cheese. We've all seen the graphs.
00:03So what's the solution?
00:04We've got to make cheese more trendy.
00:06And that's where this fella comes in. Kitty, Lee, meet the cheese ape.
00:09The cheese ape?
00:10Yeah, I went down to a local zoo and noticed the kids really love the apes.
00:13So I'm thinking to myself, ape plus cheese equals money.
00:16Yeah, he lives on the moon and he makes cheese for children.
00:19He's got a little cart, a furnace.
00:20Tim, you've done this before. This is just the milk owl all over again.
00:23Yeah, the egg dog.
00:24The butter ghost.
00:25Yeah, the pea giraffe.
00:26The gin robot.
00:27The trouser snake.
00:29No, no, no. The cheese ape is different.
00:31Tim, you've got to get some new ideas.
00:32You can't keep taking the product and taking a talking animal and putting the two together.
00:36It doesn't work.
00:37Ah, well, that's where you're wrong.
00:39Sales of bread went through the roof with the introduction of the lovable bread ant.
00:44Look, Tim, what you should do is go away and work on a proper marketing strategy,
00:47not just a cheese animal hybrid.
00:50What about a cheese squid? He's got a waistcoat, a little pocket, cheese shavings in it.
00:54Sorry, son. I tried.
00:58I tried.
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