00:00This government's got an image problem. I mean, for a start, where does the Prime Minister live, huh?
00:04Yeah, exactly. 10 Downing Street.
00:07Oh, yes.
00:07Boring. But where does the American president live?
00:10Disneyland.
00:10Yeah, no. He lives in the White House.
00:13Oh, yeah. Boring.
00:15No, it isn't. It's sexy. Listen. The White House.
00:18Why don't we call it 10 Downing Street?
00:20We need a new name, a glamorous name.
00:22Why don't we call it the White House?
00:25Two minor problems I'm seeing there.
00:26A, it's not a White House, and B, we might start getting the president's mail.
00:31What about this? A, we paint it white, and B, we have a word with the postman.
00:35We need something jazzy and American, but that still has a truly British feel.
00:39Something that says, hey up, Yorkshire pudding, but also says, I've been to America, me, on me holidays.
00:46No, shush now. Let's brainstorm it. Come on, thinking. Think the White House. Think glamorous. Think sexy. Think...
00:50The whorehouse.
00:51Think glitzy.
00:52The lighthouse.
00:53Think British.
00:54The polite house.
00:56Think prime minister.
00:57For sure.
00:58No!
00:58No!
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