#video #Dragons Den UK S23E07 FTP Episode 7 Engsub #drama2026 #movie2026 #hotmovie #evermovie
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00:00But this time the game has changed. A fresh wave of fierce investors are out to shake things up and
00:07steal the deals.
00:10Joining them tonight.
00:12I'm Jenna Meath. I'm a serial entrepreneur. I'm currently the co-founder and CEO of Refai Beauty.
00:18Jenna, welcome back to the den.
00:20Thank you for having me back. I'm excited for today.
00:22When I look into the eyes of an entrepreneur, there is literally one thing I'm looking for.
00:27It's their belief that their idea is going to succeed.
00:30I can see in people's eyes if they're lying to me.
00:32I know exactly what I can bring to a business. So if there's a fight for an investment, I will
00:36be absolutely fighting for it.
00:38I love disagreeing with the dragons. I really, really do.
00:41I am not scared of any of the dragons. If anything, they should be scared of me.
00:55My name is Laura and I'm from Northern Ireland.
00:59My business is all about oats.
01:03Instant oats?
01:05Muddy made oats?
01:07Yeah, but they're kind of...
01:09They exist?
01:11Yeah.
01:14So the dragons I'm looking for investment from would be Stephen Bartlett.
01:19He would be really helpful with building that community brand, which is what we aim to do at OCO.
01:38Hello, dragons.
01:40My name's Laura and I'm the founder of OCO Superfuel.
01:44Today I'm here to seek an investment of £50,000 in return for a 5% share of my business.
01:51Leading an active lifestyle and being a busy mum, I found myself seeking nutritious, convenient solutions and I was disappointed
01:58as to what was available on shelves.
02:00This sparked the passion of me to create OCO Superfuel.
02:05Currently in our range, we have our Just Add Milk overnight oat pouches, our ready-to-eat overnight oats and
02:12our small bites with big energy, Superbites.
02:15And at OCO, we aim to fuel the everyday, whether it's a school run, a busy day in the office
02:21or a gym workout.
02:22We are currently delivering to a strong community of customers through our Shopify website nationwide, as well as being stocked
02:29in over 150 retail stores.
02:31And in the past seven months, we've did 200k in sales with a 60% gross margin and 28,000
02:38in net profit.
02:40Currently, the market is more protein focused, but we aim to disrupt the food to go market with natural energy
02:47that oats can provide.
02:49And we've got balls, excuse the pun.
02:53Now, I've got some samples of our Just Add Milk pouches for you to try and I'd love for you
02:57to try them.
03:01A range of oat-based food products is the offering from Laura Murphy.
03:06I'll just take one of those. What's that one? Vanilla?
03:08That's a vanilla chocolate chip, yeah.
03:11She's asking for £50,000 in exchange for a 5% stake in her business.
03:17How much protein is in your original?
03:19So we're around 6 grams, so it's just the natural energy.
03:23However, the other three, we've added oat-based protein.
03:27Laura claims her oats stand out from the crowd.
03:30You will notice under your chairs as well, there's also some other products.
03:34But in a sector packed with healthy promises, Peter Jones is keen to know what makes this offering more than
03:42just a mouthful of marketing.
03:48Laura, hi.
03:49Hello.
03:51So it's basically oats with bits in it to give you a super fuel, is it?
03:57So is it, was it just protein or...?
04:00No.
04:01So give me the contents.
04:03So we aim to be different.
04:06So how we feel at the moment is everything is protein-led.
04:09However, we want to focus on the natural energy from the oats.
04:13Okay.
04:15And in what way is this different?
04:17Is anybody else doing this?
04:18So I suppose it's difficult to say because we have three different products.
04:22So there is three different competitors, depending on which one we look at in particular.
04:28In terms of the pouch product, our point of difference is you actually prepare that in the pouch.
04:34You can reseal, take it with you.
04:36And so that is the USP of the pouch product alone.
04:40Okay.
04:42Laura.
04:43Yeah?
04:44Your balls are absolutely banging.
04:48When something tastes that good, I worry that it's not good for my health.
04:53And I was looking at the nutritional information on this packet, but also on the balls as well.
04:59Are those the best balls you've ever had?
05:01That is so good.
05:04It's really good.
05:05Thank you so much.
05:06That's got to be, like you say, that's such a good point.
05:07It's got to be bad for you.
05:09Yeah.
05:10Well, some of the flavours are slightly more on the indulgent side, but we're mindful of that.
05:15And we're trying to appeal to that target consumer that still wants us to taste good, but is mindful of
05:20their health.
05:22On the balls, it says there's 20 grams of sugar per 100 grams.
05:26Yeah.
05:27It is something we're definitely mindful about.
05:29And we've had conversations recently on how we can improve.
05:32And in our new product development, we are taking that on board and 100% trying to make them as
05:38well-rounded as possible.
05:40OK.
05:41Laura, hi.
05:43Got to tell you, yes, they're high sugar, but they're delicious.
05:47Thank you so much.
05:50So, how much are they selling for?
05:52The pot you're holding retails for £3.79.
05:56OK.
05:57And I've seen the overnight oats in tubs, but I don't think I've seen this on top.
06:01Is that yours?
06:03That's our USP.
06:03Yeah, OK.
06:04So, that makes it quite unique.
06:06Yeah.
06:06But if I was buying a sort of standard overnight oat, what would that cost me?
06:13They would retail probably around the £2.99, £3 mark.
06:16OK.
06:17And what about your retailers?
06:18You've got 150 stores.
06:20Who are they?
06:20So, we're mainly direct-to-store, and it's a mix of spars, Sentra's, Apple Greens is a big customer to
06:27us, all based in Northern Ireland.
06:28And this week, we're actually launching into Tesco as well.
06:33Tesco Northern Ireland?
06:34Yeah, Tesco Northern Ireland.
06:35OK.
06:36And do you have any stores in the rest of the UK?
06:40Not as of yet.
06:41OK.
06:44Laura, hi.
06:46Hello.
06:47I'm probably your customer here, and I think that's what makes me quite different to the rest of the Dragons,
06:51because I'm not super educated around kind of what I need to put into my body.
06:56Like, I look at these packaging, and the first thing I look at is calories, because that's the world I've
07:00been brought up in.
07:00I don't understand the rest.
07:02So, as a customer, explain to me why I need your product.
07:06So, it's something substantial that you can eat, and I eat it every morning.
07:11And being a busy mum as well, like, it keeps me going throughout the day.
07:16OK.
07:16And then, what is it you're looking for in a dragon to help with this business?
07:21Yeah, so, like, I want Oko to be a household name in many regions, particularly in the UK and Ireland.
07:27And I think with the dragon on board, it gives me that platform to help achieve that.
07:33OK.
07:35I'm going to tell you where I am.
07:37I mean, oats are a superfood.
07:39Yeah.
07:39They're incredibly good for your heart.
07:42Yeah.
07:43You know, control your cholesterol levels.
07:45Yeah.
07:45So, I think the oat story is very, very strong.
07:50And I tell you what, you've done really well.
07:52This is, like, one of the most hotly contested markets.
07:54If you go in anywhere, there are loads of blinking protein balls and energy balls.
07:59So, to actually stand out in that, and that is absolutely delicious.
08:05Too delicious.
08:06Scarily delicious.
08:07Scarily delicious.
08:08Exactly.
08:08In fact, I meant to have just one little nibble.
08:11I've been back in three times.
08:16So, so much to like about this business, but there's a problem, and it's the sugar.
08:26OK.
08:28I wouldn't eat that because of the high content.
08:32Yeah.
08:33Now, I know I'm purist, but the direction of travel is against sugar.
08:38So, I'm really sorry I won't be investing.
08:41No problem.
08:41And I am really sorry I won't be investing, but I'm out.
08:50Laura, you are fantastic.
08:54But this is just a market that I'm just not happy to invest in at the moment.
08:58I think it's hyper-competitive, and you're going to struggle with this at the moment.
09:03So, I'm going to say that I'm out.
09:09Laura, I'll tell you where I'm at.
09:11I think you're amazing.
09:13You're so investable.
09:14There's a lot of work to do with actually defining the purpose and that kind of vision.
09:18Like, I know you want to own the natural energy market, but that's not a brand purpose.
09:23That's what just, that's, I'm like, why, why?
09:25Like, I still need to understand why.
09:27What is natural energy?
09:28Why do I need it?
09:29And I think that needs to be laser-focused, and I feel like I could offer so much help in
09:34terms of that, in terms of the branding, in terms of the lifestyle, in terms of the persona.
09:39I don't know the food market, and that's just me being completely transparent at all.
09:48So, I am going to make you an offer, but it's a bit of a wild card because there isn't
09:54any other offers yet.
09:56You asked for £50,000 for 5%.
10:00I will offer you half of the money for 7.5%.
10:04And I'd want to share with someone else that actually understands the food market, because I know what I can
10:09bring.
10:09It's fantastic.
10:10Yeah.
10:11And you're a fantastic entrepreneur.
10:12Once you get the branding spot on, we can make it a cool, on-trend product.
10:16We can get the persona perfect.
10:17But I want that help at the other side, at the retail side as well.
10:21Perfect.
10:22Thank you very much.
10:27Laura.
10:30I know retail.
10:32Yep.
10:33Yep.
10:36And I do like what you presented today.
10:42So, I will also offer you half the money.
10:45That's £25,000 for 7.5% if Jenna wants to share.
10:50Thank you very much.
10:56Laura, I am such a big fan of you.
11:03I have quite a lot of experience now in this industry.
11:08Have a brand that came into the den that's making tens of millions now in just a couple of years
11:11from retail.
11:12And actually, one of the most useful things I could do is to sit you in a room with one
11:17of the investments I've made
11:21who exploded in the UK market and really understand how they did that.
11:26Yes.
11:28So, I'm going to make you an offer because I think you're fantastic.
11:33I'll offer you all of the money for 17.5% of the business.
11:48Thank you very much.
11:53So, thank you so much, firstly, for all of the offers.
11:56It means a lot.
11:58So, I suppose, just Stephen, I did have a cap of 15% in my head.
12:05So, I suppose if you had the money paid back within sort of a two-year period, would you drop
12:13to 10%?
12:15To 10%?
12:27I'm not the biggest fan in the world of the deals that drop because it's almost like punishment for success
12:33in a weird way.
12:34I suppose 15% is what I said was my cap and that's what I'm struggling with.
12:39Okay.
12:44I'll do 15%.
12:46You do 15%?
12:47I'll do 15%.
12:49Well, I'd love to accept your offer.
12:51Thank you so much.
12:53Thank you so much.
12:54Well done.
12:55And we dress the same as well.
12:56We coordinated.
12:58Thank you so much.
12:59I can't wait to work with you.
13:01See you soon, bye.
13:02Victory for Laura.
13:04After tough negotiations, she secures Stephen Bartlett's backing.
13:10Her oat empire is officially expanding.
13:16Breathe.
13:17I'm still catching my breath.
13:21Amazing.
13:22I couldn't have asked for it to go better, really.
13:24I'm delighted.
13:26That's a great entrepreneur to invest in.
13:28Yeah.
13:28She was so good.
13:29So good.
13:30So, so good.
13:30Excellent.
13:31And it is serendipitous.
13:32You did look the same.
13:34Yeah!
13:36And it's so good.
13:50You're getting intimidating photographs.
13:53Hey, you can crack us my helmet.
13:55My name's John O'Donnell.
13:56And I'm joined today with my son, Jamie.
13:58and we created Screwcaddy.
14:03DIY.
14:04OK, definitely DIY.
14:07Definitely DIY.
14:08I could do with a few more DIY things.
14:11What have you got, Peter?
14:12I've got a toolkit.
14:14You've got a toolkit?
14:15Yeah.
14:15What's the last DIY you did, Peter?
14:18I think I've hung a picture up.
14:22I believe Deborah would show the most interest in our product,
14:26just in the sector that it's in,
14:28and I feel like it would perk her interest the most.
14:30So I'm definitely confident and ready to go.
14:41Hi, Dragons.
14:43My name's John O'Donnell,
14:44and I'm joined today with my son, Jamie,
14:46and we form part of the family team who created Screwcaddy.
14:52Today, we are looking for a £50,000 investment
14:55for a 40% stake in our business.
14:59In 2020, during lockdown,
15:01me and my mum were doing various DIY projects
15:04in and around our home.
15:06One of these projects in particular involved
15:08screwing a bracket to a fence for a hanging flower basket.
15:12Through this, we had many deflected screws
15:14and it caused several near-miss injuries.
15:16So we went out to see if there was a product on the market
15:19that could solve our issue,
15:21but we struggled to find anything to solve our solution.
15:24So as a family, we had a go at trying to create up a product of our own.
15:28So dragging is a traditional method for uncertain screws
15:32is you secure the screw with your fingers
15:35while also trying to handle a power tool,
15:38which is particularly difficult and can cause possible injuries.
15:43However, if you look at our product,
15:45you can see that my fingers are away from the screw
15:48and it allows the DIYer to focus purely on the power drill.
15:55As the screw head comes down,
15:57it makes contact with the angled top side of the screw caddy.
16:01The screw caddy pops off
16:06and the job's complete.
16:08We were introduced to a third party
16:10who helped us a lot during the development stages of the product
16:14and we now have a manufacturing site here in the UK.
16:18Screw caddy is patent pending
16:20and we are looking for that dragon or dragons
16:22who can ultimately put a screw caddy in every DIYer's toolbox.
16:28If you would like to come up,
16:29the wood we have actually brought in is very, very hard.
16:33So just to make you aware,
16:34you need to give it some welly to get in.
16:40A lockdown invention that takes the pain out of drilling
16:43is the offering from John and Jamie O'Donnell.
16:48So your fingers go to the side.
16:50Yeah, no, I've got that.
16:51I'm just doing that while I...
16:52OK.
16:53All the way down.
16:56The inventive father and son duo
16:58are seeking an investment of £50,000
17:01in return for a 40% share in their business.
17:05Yeah, and then pull it off.
17:08OK.
17:09That's good.
17:11The product gets a nod of approval
17:13from the DIY doyen of the den, Deborah Meaden.
17:17But it's Tuka Suleiman who's the first to drill down
17:21into the potential of the business.
17:27John and Jamie,
17:28just so you know,
17:30I've got no investments in DIY.
17:33This could be my first.
17:35So,
17:36have you shown this to
17:38any major retailers?
17:42Yes.
17:43So,
17:43the very first people we contacted was GML.
17:46And they asked for costs and samples
17:49for up to £750,000.
17:51We have been to B&Q
17:52and they've had samples.
17:55So we have had a lot of interest,
17:58but it's converting the interest to sales.
18:01It's been a blocker.
18:03Have you turned over anything?
18:07£80.
18:09£80?
18:10Yes.
18:10Right.
18:11So, £80 turnover,
18:14but I can see you want to give away
18:1640% of the business.
18:17Yes.
18:19So you really want to entice a dragon.
18:22Yes.
18:24Jamie,
18:25John,
18:26when I was watching Deborah
18:28have a go at it,
18:30it still looked,
18:31it still looked quite dangerous to me.
18:33I think because this screw,
18:35when put in the biggest hole here,
18:36is still really about five millimetres away
18:38from your finger still,
18:39which means it could still,
18:40you know,
18:41hit the edge of the plastic
18:42and then hit your finger.
18:45So I just wanted to see
18:46if you had a response on that point.
18:48Yeah.
18:49I take your point
18:52about the apertures
18:54at the side of Screw Caddy,
18:56you are a couple of millimetres away.
18:57Do you agree with that?
18:58Because I don't.
19:00Sorry?
19:01Do you agree with that?
19:02I mean, it's your product
19:03and I'm about to defend it for you.
19:05Is there another answer to that?
19:09He agrees with it.
19:11So,
19:13the danger
19:14is the wobble.
19:15Mm-hmm.
19:16This stops the wobble.
19:18Okay.
19:19So it's not the proximity to your thumb,
19:22it's the fact that
19:23if the screw head wobbles to one side,
19:26Yeah.
19:27then you're in danger.
19:28That's holding it solid.
19:30Is that what you meant to say?
19:32Yes.
19:32Sorry.
19:32That's what he meant to say.
19:35My other point was around
19:36the combination of
19:38metal and plastic.
19:40So what I did is
19:41I took the screw
19:42in and out
19:43over and over again.
19:44Yeah.
19:44Repeatedly like this.
19:45Yeah.
19:46And the plastic
19:47has worn off
19:48so now it basically
19:49doesn't fit anymore.
19:50So what we've,
19:51what the third party
19:52who done the development work with us,
19:55they tried to destroy it
19:56with the roughest screws
19:58they could find.
19:59They worked out.
20:00If you were using it
20:02the same aperture,
20:03the same size,
20:04you'd be talking
20:04and you'd get about 35 screws.
20:07So when it's-
20:0735 screws?
20:08Yeah.
20:10And how much does this cost?
20:12$499.
20:13Okay.
20:14The equation is not great there,
20:16being able to do 30 screws
20:17before it breaks.
20:18And actually,
20:19I think the consumer
20:20will have a bigger expectation
20:21of longevity from the product.
20:25My other question
20:25was about the percentage.
20:28What's the current shareholding
20:29between you guys?
20:31There's three shareholders.
20:32It's me, my wife, and Jamie.
20:34And it's just a third share each.
20:36Okay.
20:37Which means that the Dragon
20:38would be the major shareholder.
20:39Yeah, we would change
20:41our structure,
20:42obviously,
20:42to make it a 60-40 spot.
20:45Just keep it simple.
20:49Guys, can I ask you,
20:50what's your patentable step?
20:52What's your claim?
20:55It's the way it holds the screw
20:56and it's the way it releases the screw.
20:58It's the angled edge
20:59and it's the transfer
21:00of that vertical force
21:02to a horizontal force
21:03that forces the screw caddy over.
21:05Okay, so it is quite specific
21:07as to why this works
21:09and what you're telling me
21:10is it wouldn't work
21:11if you didn't have those angles right.
21:13You've obviously been through
21:14lots of iterations.
21:16Yeah.
21:17Okay.
21:20John, Jamie.
21:22Hi.
21:22Hi.
21:24I think it looks really good.
21:26I think it does
21:27what you said it was supposed
21:29to do on the tin.
21:31But I think it's really expensive
21:33at five pounds.
21:34You know,
21:35you can get a pack of screws
21:36for five quid
21:36and you're selling your product
21:39that holds the screws
21:39for the same price.
21:41So I just wonder
21:42whether this becomes
21:43like a really considered purchase
21:45so I don't really want to buy
21:46and spend five quid on it.
21:48Or is this something that,
21:50frankly,
21:50what you should really do
21:51is perhaps license this
21:53to the people
21:55that put these screw packs together
21:57and this could be a product
21:59that you see in the pack
22:00as a giveaway.
22:01Yeah, adding it on to
22:03buying a bag of screws
22:04was something that we considered
22:06right at the very start.
22:08It's interesting though
22:09because I don't think
22:09it's attached to the screw.
22:10I think it's attached
22:11to the drill.
22:12The dangerous bit
22:13in this whole process
22:14is the drill.
22:15And the trouble is
22:16this product feels
22:17very expensive
22:18against a pack of screws.
22:20It doesn't feel
22:20at all expensive
22:21against a drill.
22:26John, Jamie,
22:28I do think
22:31the price is probably an issue.
22:33And to me it feels
22:35like you would like
22:37a dragon to come in
22:38and run the business
22:40and run the business for you.
22:41And I say that because
22:42you've not had any luck
22:43yet with sales
22:43and you're willing
22:44to offer the dragon
22:45the opportunity
22:46to be the single biggest
22:47shareholder
22:47in the business effectively.
22:49And that comes
22:50with an obligation
22:51that I don't feel
22:52comfortable meeting.
22:55So I'm going to say
22:55that I'm out
22:56but I wish you
22:56the very best.
22:58Thanks.
23:01John and Jamie, hi.
23:02Hi.
23:03I'll just tell you
23:04where I am
23:04because I think
23:05where I'm stuck
23:06with this is
23:07given the 40% away
23:09it's no one
23:10is going to drive
23:11this business
23:12more than you two
23:13standing there.
23:14And like
23:14I got 50 no's
23:16from a retailer
23:17and I think
23:18they even blocked
23:19my email address
23:19at one point
23:20because they were like
23:21this girl is so annoying
23:22but I was delusional.
23:24And you have to be
23:25so delusional
23:26in your product
23:27that like
23:27I know it's like
23:31I'll try it another way.
23:32I'll try it another way.
23:33And I'm just not
23:34feeling that.
23:35So that's kind of
23:36where I'm at
23:37and I can only get
23:38behind something
23:38that you need
23:40to be more delusional
23:40than me on this
23:41and right now
23:42there's no delusional here.
23:44So well done.
23:45But I am out.
23:51Guys,
23:53to try and sell
23:54this product
23:54on its own
23:56will cost you
23:57a lot of money.
23:58Yeah.
23:59You could make it
24:00into a set.
24:02Somebody comes in
24:03they want to buy
24:04that screw
24:05it's already
24:05in the packet
24:06and that's Peter's idea
24:07I won't take it
24:08away from him.
24:09But I would say this
24:10I'm not your
24:12right dragon
24:12for this.
24:14So I'm going to
24:14say I'm out
24:15but I wish you
24:16all the best.
24:16Thanks, Tika.
24:21John, Jamie.
24:22I really think
24:23it's genius
24:24that you came in
24:25and offered 40%.
24:28Because you want
24:29to make it attractive
24:30for a dragon.
24:31Yeah.
24:32So as a dragon
24:33that really likes
24:34opportunity
24:34and never likes
24:35to miss out
24:37and bear in mind
24:37there is one dragon
24:38here that's had
24:39quite good little
24:39bit of success
24:40with DIY.
24:43I'm just going
24:43to pause for a moment
24:44and reflect.
24:57So somebody
24:58stood in here
24:59about
25:0010 years ago
25:02a couple stood
25:03sitting here
25:04Jenny and Martin
25:04and they had
25:06a genius DIY product
25:07and Martin said
25:09I'm an inventor
25:10I haven't got a clue
25:11about business
25:12but I'm an inventor
25:13and I know it works
25:14and it's brilliant
25:15that was Marksman
25:16pens.
25:18They didn't know
25:18the numbers
25:20they haven't talked
25:20to the right people
25:23but there was
25:24something about them
25:25and there was
25:25something about
25:26their product
25:26and apart from
25:27anything else
25:27I wanted to find out
25:28whether or not
25:29they really had
25:30something
25:33and that product
25:34now we sell
25:34millions of.
25:43So I'm going
25:44to make you an offer.
25:47Thank you very much.
25:51We haven't heard it yet.
25:55So you asked
25:57for £50,000
25:58for 40%
25:59of the business.
26:00I'm going to offer
26:01you all of the money
26:05and I want
26:0630% of the business.
26:08Whoa!
26:12Wow.
26:13Because it's
26:14your business
26:14and I don't want
26:16to be the majority
26:17shareholder.
26:26I think you guys
26:27are really great
26:30I think you've got
26:30a really good idea
26:31it's really neat
26:34and I think
26:35that you've got
26:36the perfect dragon
26:37for this
26:39so I'm not going
26:40to make you an offer
26:41and say that I'm out
26:42but it will be
26:43interesting when you
26:44reflect over there
26:45what your decision is.
26:49Do we need to reflect?
26:51Don't think so.
26:54We would love to accept you
26:55an offer.
26:56Well done.
26:57Excellent.
26:58Well done guys.
26:58Well done you guys.
27:00Great.
27:01Success for the
27:02father and son team.
27:04Thank you very much.
27:05John, Jamie, thank you
27:05very much.
27:07Can you be a little bit
27:08more excited?
27:09Seriously, I'm more
27:10excited than you at the moment.
27:12Come on, a little bit of a...
27:14Yeah, thank you.
27:15Thank you very much.
27:16The DIY duo
27:18have secured
27:20their dream dragon
27:21and managed to achieve
27:23that rare feat
27:24of leaving the den
27:25having given away
27:27less equity
27:28than they offered.
27:31I'm all over the moon
27:32that I've got
27:33Deborah and the team
27:34that I can't believe it.
27:35It's absolutely amazing.
27:37They seemed in shock.
27:40That was like
27:41yeah, thanks.
27:45I can't wait to film him.
27:47I'm so proud of my dad
27:48because to see
27:49the whole journey
27:49come together like this
27:50is just unbelievable.
28:04Well here we are.
28:05Right then.
28:06The den.
28:07My name is Fred Parry
28:09and I'm from London.
28:10Look at this thing.
28:12I can't imagine
28:13many people
28:13have been dressed
28:14as a chicken
28:14in the den.
28:16I am wearing
28:17a chicken costume
28:18because I built a game
28:19where someone hides
28:20in a chicken costume
28:21and I thought
28:22it was only right
28:23to put me in it today.
28:26The dragons
28:27are probably going to guess
28:29for a birthday party
28:30fancy dress thing.
28:33They're going to think
28:33someone's obsessed
28:34with chickens probably.
28:37Children's entertainer.
28:38Ah.
28:43Honestly is a really good chicken.
28:45Do you know what?
28:45It's good to know
28:45you have a plan B
28:46sometimes in life.
28:47In life
28:48you should always have a plan B.
28:53I'm nervous.
28:54This chicken costume
28:55seals in all the heat.
28:57I'm going to be roasted
28:59in that den.
29:00Roasted chicken.
29:051, 2, 3, 4, 5, 6, 7, 8, 9, 10.
29:38I don't know what to do now.
29:40I was back to a board
29:41and then I thought
29:41maybe not.
29:43Oh please.
29:45Please.
29:46Wow.
29:47Scary.
29:49Please.
29:54Hello dragons.
29:56My name is Fred
29:56and I'm asking for
29:57£50,000
29:58in exchange
29:58for 10% of my business
30:00Chicken Rush.
30:01We are a real world
30:02GPS powered
30:03game of hide and seek.
30:05Teams race to find
30:06someone hiding
30:06in a pub
30:07or bar
30:08dressed as a chicken
30:09and use our app
30:11as a live radar.
30:12Along the way
30:13they complete silly challenges,
30:15compete for points
30:16and submit photos
30:17and videos as proof.
30:19It's team based,
30:20tech driven
30:21and utterly ridiculous.
30:22In year one
30:23we turned over
30:24£55,000.
30:26In year two
30:27we forecast
30:28£164,000.
30:29We've had over
30:307,000 players
30:31across 50 countries
30:32with no full time staff.
30:34We've had
30:35over 5 million views
30:36on social media
30:37with barely
30:38any marketing spend.
30:39I built the platform myself,
30:41the tracking,
30:42the booking system,
30:43the scoring,
30:44the lot.
30:45It's scalable tech
30:46that can pop up
30:47in any city
30:47tomorrow.
30:49I've proven it works,
30:50now I want it to grow.
30:52With your help
30:52we can achieve
30:53global
30:54chicken domination.
30:57A real world
30:58game of hide and seek
31:00with a tech twist.
31:01Using GPS
31:03and a custom built app
31:04Fred Parry
31:05is reinventing
31:06outdoor play
31:07for the digital age.
31:10See you.
31:12The entrepreneur
31:13is seeking an investment
31:14of £50,000.
31:18Terrifying.
31:19In exchange
31:19for a 10% share
31:21in his feathered venture.
31:23But will the dragons
31:25flock to the opportunity
31:26or cross the road
31:28to avoid it?
31:33Fred,
31:34I can't work out
31:35whether you're looking
31:36for an investment
31:37or you're looking
31:38for a dragon
31:39to dress up as a chicken.
31:42Very much looking
31:42for an investment
31:43to grow the game.
31:44Most of our games
31:45at the moment
31:46are team building games.
31:47So someone dresses up
31:48as a chicken,
31:49often the boss
31:50of a company,
31:51perhaps,
31:52and hides.
31:53Okay.
31:54So I'm trying
31:55to work out
31:56what this business is.
31:59It's hide-and-seek
32:01for adults.
32:01So one person hides,
32:03a circle appears
32:04on a map
32:04that gradually shrinks
32:05around their location,
32:06and then there's also
32:08challenges teams do
32:09while they're playing
32:10the game.
32:11So it's not just
32:12about finding the chicken,
32:13but you get 100 points
32:14for finding the chicken first.
32:16Okay.
32:17So I want to know
32:19about you.
32:20What's your background?
32:21Yeah.
32:22You built this yourself.
32:24I just want to know
32:25who am I invested in?
32:26Which chicken
32:27am I going to invest in?
32:28Yeah, from the beginning,
32:29I was building
32:30online learning games
32:31for kids.
32:32But over time,
32:34and I think a lot
32:35of people now
32:36who are software developers
32:37find this,
32:37they're not meeting people
32:38on the other side.
32:39They're not seeing
32:40how their tech is used.
32:42So I had a bit
32:43of a disillusionment
32:44with that.
32:45So I wanted to prove
32:46that I could build
32:47one bit of tech
32:48where I know
32:49that people were
32:50enjoying using it,
32:51meeting the people,
32:52playing the game.
32:53This was like
32:53the perfect example
32:54and perfect case study
32:55for me being able
32:56to do it.
32:57And then we hosted
32:58a public dating event
32:59for 40 singles
33:00to get it off the ground,
33:01which is a bit strange.
33:03Like there's one thing,
33:04a chicken chasing game,
33:05and then there's also
33:06a date involved with it.
33:07Well, people want
33:09to be distracted
33:09by the fact
33:10they're on a first date.
33:11So turns out
33:12our dating events
33:12became really popular
33:13and we had a wait list
33:14of over 2,000 singles
33:16in London.
33:17Single people
33:18wanted to come
33:20and play this game
33:21to meet somebody else.
33:23People have found love
33:24while hunting chickens,
33:25yeah.
33:27Right.
33:28So let's look
33:30at the serious part
33:31of this situation,
33:32the business part.
33:33So how do you monetize this?
33:36How do you organize it?
33:38Yeah.
33:39Just want to know.
33:39Yeah.
33:41So there's two types.
33:43You get the tech
33:44and you play with your friends
33:45for 15 pounds per person
33:47in a team building setting
33:48or just for fun.
33:50Or sometimes
33:51with large companies,
33:53they've got a big budget,
33:54they just want to hassle-free
33:55someone to come here,
33:56hand over a chicken costume,
33:58explain the rules,
33:58and then you play the same game.
34:01Fred,
34:02how does this get big?
34:05What does big mean to you?
34:11Big is getting into
34:13definitely at least
34:14every city in the UK
34:16as well as any city
34:18which has enough
34:19hiding spots in them.
34:21And in terms of quantifying big,
34:23what does that look like?
34:25The number I've had in my head
34:27is 100 games a day.
34:28And if you did 100 a day,
34:30what does that look like
34:30in terms of revenue?
34:33It's 30 grand revenue.
34:36A day?
34:37Yeah.
34:37OK.
34:40Fred, hi.
34:42Hello, Deborah.
34:43Have you forgotten by now
34:44that you're dressed as a chicken?
34:46You do start to
34:48if you wear it enough times.
34:50OK, so what next?
34:53I mean, you know,
34:55it's a cool, funny,
34:58eye-catching idea.
35:00And I can imagine
35:02my corporates
35:02who are desperate
35:03to find the next thing
35:05and not do the old
35:07paintballing thing
35:07for corporate events.
35:09So I can imagine them thinking,
35:10oh, that looks new and different.
35:12But if you're really
35:13going to leverage this business,
35:15you need to become
35:16the place to look
35:17to the innovative ways
35:19of building teams,
35:20don't you?
35:21Yeah.
35:21So what next?
35:23What's your plans?
35:24At the moment,
35:25my core focus
35:26is just to grow
35:27outside of London.
35:28With your investment, though,
35:29it's about scaling
35:31the casual games.
35:32So birthdays,
35:33stags and hen doos.
35:34Easter.
35:35Easter.
35:36Turkey hunt for Christmas.
35:37All of these things.
35:38But at the moment,
35:39it's just been me
35:40working on this.
35:41So I just have to focus
35:43on one small thing at a time.
35:45OK, so you're on your own
35:46at the moment.
35:47Yeah.
35:48Are you just going to
35:48keep moving yourself
35:49around the country?
35:50For the next year,
35:52that would be our main focus.
35:53It's you.
35:54Yeah.
35:55But we'd have part-time help
35:57brought in for each event.
36:01Fred, hi.
36:01Hi.
36:02I love adding the crazy
36:03into business.
36:04But then,
36:05on the flip side,
36:07I hate organised fun.
36:08Yeah.
36:09I love the dating idea.
36:11I think that's genius.
36:13But I think where
36:13you're almost missing
36:14that trick
36:15is actually making this
36:16a thing
36:17before you pigeonhole it
36:18into the corporate world,
36:20into the dating world.
36:22And it's like,
36:22if that wasn't on
36:23in Bentbrite in London,
36:24Yeah.
36:25and you've got
36:26everyone in London like,
36:27hey, do you want to go
36:28to Pilates today?
36:29Do you want to go
36:29and get coffee?
36:30Or do you want to go
36:30and do this crazy thing
36:31I just saw,
36:32called Chicken Rush?
36:32Like, you get everyone
36:34doing it.
36:35And then you pigeonhole it
36:36into corporate,
36:38dating,
36:38whatever you want.
36:40And it's like,
36:42yeah,
36:42how do we make this bigger?
36:43And how many people
36:44come back?
36:45So once they've done
36:46Chicken Rush,
36:47do they then delete the app
36:48or do they stay on?
36:49Do they do another one?
36:50Yeah.
36:51What?
36:51So, as far as numbers
36:53are concerned,
36:545% in year one
36:55of our corporates came back.
36:58And then 10%
36:59of the people
37:00that came to one
37:00of our events came back.
37:02Some have played
37:03over five times.
37:16I'm really into businesses
37:19that are able
37:20to bring people
37:21into the real world
37:21and find ways
37:23for them to connect.
37:25And especially businesses
37:26that are a platform
37:27to scale that globally.
37:30So what am I investing
37:31in here?
37:32Am I investing
37:32in a platform
37:33that has scale?
37:35That's really the pitch
37:36that I think
37:36really would have swung me
37:38is something like that.
37:40We have built
37:40that events platform
37:41in the background.
37:42So a huge part of it
37:43is for all our dating events.
37:44The thing you pitched
37:45to me today
37:46was a chicken game
37:47where people hide in pubs.
37:49True.
37:51If it sounded different,
37:53if it had started
37:53with the big picture,
37:55the macro,
37:55loneliness epidemic,
37:56people despairing
37:58at dating apps,
37:58letting them down.
37:59So we're building
38:00the platform
38:00for social, competitive,
38:02in real life games.
38:04I would have been like,
38:05ooh, here we go.
38:06I rewrote that on Sunday,
38:07but then I got worried
38:08that you wouldn't understand
38:09what the game was.
38:10So the whole pitch was
38:13all around us,
38:14pubs are closing,
38:15there is a loneliness epidemic.
38:17That was the pitch?
38:18That was the pitch.
38:19The whole thing.
38:19That was the pitch.
38:20The key to pitching for me
38:22is you start with the why.
38:24Pubs have closed,
38:25loneliness epidemic.
38:26I would have been
38:26nodding like a dog.
38:27Yes, yes, yes.
38:28And then you build it up
38:28and say, so we've made this.
38:31And I go, ooh, interesting.
38:32But what you did
38:32is you started with the what.
38:34You started with the
38:34chickens hide in pubs.
38:35And I'm like, ugh.
38:37My original pitch
38:38was just that exact story.
38:41It might be the story,
38:42but it's not the business
38:43either that you have.
38:44That's the difference, is it?
38:46Well, this is one.
38:48This is a chicken
38:49game with a GPS tracking device.
38:51Yeah, we get hundreds
38:52of people outside interacting.
38:56The whole aim
38:58and ethos of this
38:59is just trying
38:59to get people outside
39:00and playing
39:01and meeting new people.
39:03That's why I set it up anyway.
39:05Yeah.
39:06Fred, I think it's great.
39:07I think that it's a tough one
39:11to invest in.
39:13It really is.
39:16And sadly, I'm going to say
39:17that I'm out.
39:18But good luck to you.
39:20Thank you, Peter.
39:25I do think you need an investor,
39:27but I think it's going to be tough
39:29for you to get an investor
39:30based on what your pitch was today.
39:32Okay.
39:33The chicken thing.
39:33Because it's really, really fun.
39:35But it's also quite distracting
39:38in a way where an investor
39:39is trying to understand
39:40the potential
39:41and the scale of this business.
39:44The way that you came in
39:44with the chickens
39:45and that Deborah Meaden
39:46and Peter Jones' face,
39:48I mean, that was distracting.
39:49But the whole thing
39:51kind of diverted me
39:51from the real problem
39:52you're trying to solve here,
39:53which I've managed
39:54to tease out of you,
39:55which is loneliness, connection,
39:57bringing people together
39:58in real life
39:58in an increasingly digital world.
40:01That is it.
40:03That's an inspiring proposition,
40:05but the proposition I saw today
40:08wasn't that.
40:11So I'm going to say that I'm out,
40:13but I wish you the very best.
40:18Fred, I think you need investment
40:20because you need people around you.
40:24My issue is that I can't personally
40:28see how I can spend the time
40:30that you need in this business.
40:34So I won't be investing, I'm out.
40:37Thank you, Deborah.
40:41Fred, I'm going to say where I am.
40:44Hi.
40:44I'm not interested in chicken games
40:46at my age.
40:48Okay.
40:49I'm going to say
40:50I'm going to go back
40:51to my little cage.
40:53Yeah.
40:53Not invest, and I'm out.
40:56Thank you, then.
41:00Hi, Fred.
41:01Hello.
41:03I just panicked there, I got your name wrong.
41:05I was like, I did it.
41:07No, no, I just think you're great.
41:09I think you're great, and I think you're amazing.
41:11And for me, I feel like there is something in this chicken play.
41:16But I think this needs to be blown up stronger.
41:20Make it massive, and then you cash in with corporates,
41:24with dating.
41:25Once you've made this chicken game a bigger thing,
41:28I do genuinely feel that if I came on board,
41:31I would just be giving you the same advice that I've kind of given.
41:34But I would love to help you in however I can,
41:36so I'm not going to be your business partner,
41:38but I can be that person to call,
41:40and this is going to be huge, and you're going to be huge.
41:42I think you need to keep going.
41:44But I am out, but I wish you all the best,
41:45but I will definitely help you.
41:47Good luck, Fred.
41:48Good luck, Fred.
41:48Cheers.
41:49Thank you very much.
41:50Cheers.
41:52Sadly for Fred, he's failed to land any of the dragons.
41:58Though he has managed to secure a wingwoman in Jenna Meek.
42:02I love the idea of getting everyone out together
42:05and creating something.
42:08It just wasn't something enough.
42:11Jenna was really helpful.
42:13She gave me some advice about how to have mainstream appeal,
42:16so expect to see more chickens popping up in other cities
42:19tomorrow, maybe.
42:33I'm Rachel Williams.
42:35I'm from a small town in Lancashire in the north of England,
42:38and my business was born on the top of a mountain in the French Alps.
42:45Nice, bright packaging.
42:47Lip creams.
42:47It's a lip brand.
42:49Definitely a lip brand.
42:51It's been a long journey,
42:53and many, many people said,
42:55you'll never make it in this industry.
42:58And being a Northern girl, I kind of thought,
43:01well, I'll show them.
43:02So I did.
43:04So, yeah, I feel quite proud that I got here.
43:17Hello, dragons.
43:18I'm Rachel.
43:20I'm a physiologist,
43:21and I'm the founder of Albus & Flora,
43:24a specialist, award-winning skincare brand
43:27that provides targeted support for the lips and skin around the mouth.
43:32I'm here today to ask for £50,000
43:35in return for 15% equity in my business.
43:42Lines and wrinkles around the mouth,
43:44thinning lips,
43:46chronic dryness,
43:48cold sores,
43:49sunburn,
43:49and lip cancer
43:51affect the confidence
43:52and comfort
43:53of millions of men and women every day.
43:56UV exposure and sun damage
43:58are known to impact on these concerns.
44:01However,
44:03UV lip protection
44:04is not always used on a daily basis
44:06in people's skincare routines.
44:09We've launched two products so far,
44:12Lip Shield,
44:12which is an SPF lip balm,
44:15and Lip Facial,
44:16which is an exfoliating
44:17and plumping treatment mask.
44:20We currently provide products
44:22to 370 aesthetic clinics,
44:26spas,
44:26and beauty salons.
44:27We also supply direct
44:29to our customers
44:30via our website.
44:32Today,
44:32we have delivered
44:33£695,000 worth
44:36of accumulated turnover,
44:37and we want to develop
44:39a clinic and consumer brand
44:41that can be accessed globally.
44:45Oh!
44:47Breathe, Elder.
44:48Breathe.
44:50I can breathe.
44:53Products which both
44:55prettify and protect the lips
44:57are the offering
44:58from Rachel Williams.
45:00In the large square box,
45:01you've got a part
45:02of the Lip Facial,
45:03and then in the smaller boxes,
45:05you've got the SPF Lip Shield.
45:08She's looking for
45:10a £50,000 investment
45:11in return for a 15% share
45:14in her business.
45:16Can I just tell you,
45:17when you do your lipstick,
45:18you only have to put it out
45:19about that much,
45:20Steven,
45:20not even that much.
45:22Just a bit of the end.
45:23That's it.
45:25Rachel believes
45:26her targeted approach
45:27fills a gap
45:28in the ever-growing
45:29skincare market.
45:31How does it look?
45:33No, it's good.
45:33But will the dragons
45:35be convinced
45:36by her pout-focused pitch?
45:43So, have I got this straight,
45:44that this is essentially
45:45the unique selling point
45:46of this business,
45:47is that it protects
45:49my lips from sun damage?
45:51Yes, and people don't realise
45:53how much damage
45:55you can get
45:55from daily UV.
45:57And the lip is so thin
45:59and delicate,
45:59and that means
46:00it dehydrates quite quickly.
46:02So, is this the health product
46:04versus a beauty product, per se?
46:07The SVF is a lifestyle product.
46:10You know, everybody's got
46:10a pair of lips
46:11and we need to look after them.
46:13And how is this different
46:14from a lip balm?
46:16Because it's a broad-spectrum
46:17UVA, UVB protector.
46:19So, it is...
46:20What does that mean
46:20for a muggle like me
46:22that there's nothing
46:22about UV anything?
46:23So, it's going to protect you
46:25against the damage
46:26that UV rays can do
46:27because UV would come
46:28into the skin
46:29and it can impact
46:30on the cell's physiology
46:32and function.
46:33And sometimes that UV damage
46:35is accumulated
46:36through your lifetime.
46:38So, it is like
46:39a lip sun cream then?
46:41Yes, the lip balm is, yes.
46:43Lip balm.
46:43Because I put some
46:44of this lip balm on.
46:45But what's weird,
46:46this lip balm,
46:47I've got a bit tingly
46:47and it feels like
46:49my bottom lip's
46:49going thicker.
46:51So, that isn't a lip balm.
46:53So, that's the
46:54advanced treatment mask.
46:55It's not a lip balm?
46:56No.
46:56So, the lip balms
46:57are in the sticks.
46:58So, what is this...
46:59What's that supposed to do?
47:00So, the lip facial
47:01is an exfoliating
47:02and plumping treatment mask.
47:05It's plump up.
47:07So, that is a product
47:09that we use...
47:10So, that's why
47:10that field is getting thicker.
47:12It's swollen up.
47:14Could I ask you a question
47:15while we're playing
47:16with each other?
47:17No, we're not playing.
47:18I'm just asking
47:18some very important questions.
47:19Just tell us about
47:21your qualifications
47:22in this sector.
47:23Well, qualifications...
47:24I've been a physiologist
47:26for many years
47:27and supported British teams
47:29in three Olympic cycles,
47:31really looking at
47:32the impact of environment
47:33on health and, you know,
47:36physiology.
47:37So, my interest,
47:38just so you know,
47:39I own the trademark lipstick.
47:42OK.
47:43And I'm about to go retail
47:44with it later in the year.
47:46Cool.
47:46So, this is of interest.
47:48Yes, cool.
47:49Just want to make sure
47:50you've done
47:51695,000 turnover in total.
47:54Yes.
47:54So, can you break that down
47:56so we can get an idea?
47:57So, the last three years,
47:59in 2022,
48:00we did 139,000
48:03with a net of 41,000,
48:05which obviously gave us
48:06a 29% net profit.
48:08And then in 2023,
48:10we did 143,000 turnover
48:14and 27,000 net.
48:17Mm-hmm.
48:18And then in last year,
48:20we did, again,
48:22140 and a 15,000 net profit.
48:28So, profits have been going down?
48:30Yes.
48:30Is that because of marketing?
48:32No, it's a strategic decision by me
48:34because when we had
48:36that 29% net profit,
48:38I knew that the decision
48:40to become a really specialised,
48:42focused brand,
48:43you know,
48:44really supporting
48:45the professional retailers
48:46was working.
48:48But I'm, you know,
48:49a single entrepreneur
48:51with not a huge amount
48:52of working capital.
48:54Yeah.
48:54And I needed, therefore,
48:55to prepare the business to scale.
48:58So, I wanted to put in foundations
49:00in the last two years
49:01to help me do that.
49:02So, I've got a new office,
49:04a part-time member of staff.
49:06We launched the new product.
49:08We did a rebrand
49:09and a refresh
49:10because I wanted to make sure
49:11the image was right
49:12for both clinic, market,
49:15as well as retail.
49:18Look, you've done quite well.
49:20I mean, the product
49:20looks really great.
49:22We do have,
49:24it just so happens,
49:27an experienced expert
49:29in the den today
49:31with Jenna.
49:33My question is actually
49:34not just to you
49:35because I don't know
49:36a lot about this market,
49:37but it'll be to Jenna.
49:38Are these sort of types
49:39of products widely available?
49:41Is this already out there?
49:43Yes, I guess that was...
49:44Hi, Rachel.
49:45Hi.
49:45I think that's what
49:46I'm trying to struggle with
49:46is I can probably already
49:49find something similar
49:52because it's a very crowded market.
49:54I think one of the things
49:55that's confusing me a little bit
49:57is that kind of vision
49:58of where you see the brand going.
50:00So, like, is this going to be
50:02SPF, everything will be
50:04focused around SPF,
50:05or will it be more focused
50:06around lips?
50:08Like, how does the product range
50:10build from here?
50:10So, we've got a few
50:11collections planned.
50:13So, the SPF products
50:14are all part of
50:15the daily care range.
50:16The lip facial
50:17is also in the daily care range.
50:19There's then
50:20the targeted care range.
50:21This range will focus
50:23on supporting clients
50:24who've got inflammation,
50:26you know,
50:26when they're on acne medication.
50:28Solution-based.
50:29You're going to have it
50:29daily for everyone,
50:31a solution-based range,
50:32and then...
50:33And then, third one
50:34would be targeting
50:36sort of 40 and upwards.
50:38OK, so, if you had
50:39a magic wand,
50:40what beauty retailers
50:41do you see this branding?
50:42Just so I understand
50:43the vision.
50:44Yeah, so, I think
50:45the more premium end,
50:47definitely sort of
50:48Liberties, Selfridges,
50:50Space NK, Sephora.
50:52But I think for, you know,
50:53Sephora, we would need
50:54to increase, you know,
50:55our kind of
50:56digital footprint first.
51:01Do your customers
51:01love the product?
51:03Yes, they do.
51:04Do they tell people
51:04about the product?
51:05They do.
51:07I'm not very good
51:08at sharing.
51:09So, they love the product
51:10and they tell people
51:10about the product.
51:12So, why,
51:12for the last three years,
51:14has the revenue
51:15been stagnant?
51:17I've almost never seen
51:18numbers like this
51:19where it's almost
51:20exactly the same
51:21for three years
51:21at 140k in revenue
51:23three years in a row.
51:24Super consistent.
51:25And the reason being
51:26that I've invested
51:27in the infrastructure
51:28and the operations
51:29to get ready
51:30and I've not been able
51:31to do that
51:32at the same time
51:33as put money
51:34into the sales
51:36and marketing.
51:37Okay.
51:38So, one of the things
51:39investors look for
51:40in businesses
51:40when they're trying
51:41to invest
51:41is this thing
51:42called the growth profile.
51:43And the growth profile
51:44is essentially
51:44the history of the business
51:45and how it looks
51:48from a revenue
51:48or profit growth perspective.
51:50Yeah.
51:51If it's flat,
51:52it kind of suggests
51:53that the future
51:54could be flat.
51:56And I like businesses
51:57that have a good
51:57growth profile,
51:58which is a challenge
51:59a lot of entrepreneurs
52:00faces.
52:00When you're a solopreneur
52:01on your own,
52:03you have decisions
52:04you have to make.
52:05It's trade-offs.
52:06And the trade-off
52:07that you made
52:08was to focus on infrastructure
52:09and those things first
52:10versus the growth profile
52:12of the business.
52:13I think it's quite important
52:15to make a different decision,
52:16which is to focus
52:16on that growth profile
52:17because that will give
52:18an investor the confidence
52:20that they have enough growth
52:21to get a return
52:22from the business in future.
52:25But the growth profile
52:26of the business
52:26is an amber flag for me
52:27and I find it hard to see
52:29based on the last three years
52:31and the current year
52:32how an investor
52:33would get their 50K out
52:34and a multiple on the money.
52:36So, for that reason,
52:37I'm going to say that I'm out.
52:37But I wish you the very best.
52:39And, Rachel,
52:40I'm going to be the same.
52:41You've created a great product.
52:44I'm struggling to see
52:46the size of the opportunity.
52:49So, sadly,
52:51I'm going to say that I'm out.
52:53But, yeah,
52:54congratulations
52:54on creating a great product.
52:59Rachel,
53:01I think you've hit a market
53:02and you really, really know your stuff
53:04and you explain it really well.
53:06But the truth of the matter is
53:08you are in a highly contested space.
53:10This is readily available for me
53:12and I buy it.
53:14So, I'm afraid
53:15it's not an investment for me.
53:17I'm out.
53:23Rachel, hi.
53:24Hi.
53:25I think, I mean,
53:26obviously I know what it's like
53:27to develop a beauty product.
53:28So, just please,
53:29well done.
53:31The packaging is lovely.
53:32The branding is lovely.
53:34It's really,
53:35it really does stand out.
53:37I think in terms of investment,
53:40where I'm at,
53:40it's not something I feel like
53:42I want to invest in.
53:44Many because it is probably too close
53:45to my current business,
53:47but more because I can't necessarily
53:48see the bigger vision
53:50in terms of everything you want to do.
53:52Yeah.
53:53But, I would like to throw you a lifeline
53:55because I do think
53:56this is a good product.
53:57I will help you get this product
53:59in front of Selfridges,
54:01Space and Care,
54:01Sephora in the UK
54:02so that you've got that step
54:05to entry
54:06because you can tell
54:07how passionate you are.
54:09I'm not going to invest.
54:10I am out.
54:11So, I'm sorry,
54:12but yeah,
54:12I will help you do that step
54:13and you'll be able
54:14to take it from the rest.
54:15Okay.
54:16That's a great offer.
54:17Yeah, it's an amazing offer.
54:19Thank you so much.
54:21Rachel,
54:23you are investable,
54:24but that's not.
54:25Okay.
54:26And that's where I'm torn.
54:28And I'll tell you why I'm torn.
54:30I am launching
54:32a lipstick retail concept
54:34later in the year.
54:36Okay.
54:37Lip care is definitely a sector
54:40that could be included.
54:44What I'm interested in
54:46is your knowledge.
54:48And I'm trying to think
54:50how I can kill
54:51two birds with one stone here,
54:52how you can help me
54:53with the knowledge
54:53and help you with your business.
54:55Yeah?
54:56Yeah, that would be exciting.
54:57So,
54:59your offer was
55:0050,000, 15%.
55:02Yes.
55:05I'm willing
55:06to give you the 50,000 pounds,
55:11but I would want 35%.
55:1735,000 obviously
55:18is quite high for me
55:20as a brand,
55:21and I know that
55:22it's most likely
55:23going to be
55:23multiple rounds
55:25to move forward
55:26to take the brand
55:26to where I want it to go.
55:27So, that's quite challenging.
55:30Would you be prepared
55:32to reduce that offer
55:33if you got your money back?
55:35Well, if I got my money back
55:36within 12 to 18 months,
55:39down to 25%.
55:44Would you be prepared
55:45to drop to 20?
55:49No.
55:5425?
55:5730%.
55:58I'll go down to 25.
56:00I want to get my money back.
56:03Okay.
56:05That's a fantastic offer.
56:08I would be happy
56:10to work with you,
56:10excited to work with you,
56:12and definitely happy
56:13to accept your offer.
56:13Great, great, great, great, great.
56:15We're going to be
56:16a piece of this thing.
56:16Yeah, we can do that.
56:17I think so.
56:19It's a win for Rachel.
56:21Thanks for all your time.
56:22Well done.
56:24She walks away
56:25with an offer of support
56:26from skincare savant
56:27Jenna Meek,
56:29but it's Touka Suleiman
56:31who's put his money
56:32where his mouth is,
56:34securing a stake
56:35in the business.
56:36Really excited.
56:40Just fabulous
56:42to get investment
56:43from Touka
56:44and, yeah,
56:45also absolutely lovely,
56:46you know,
56:47offer from Jenna.
56:48So I'm super grateful
56:49and humbled.
56:53How exciting.
56:56It was her
56:57that I really loved.
56:58I'm investing in her
57:00as an entrepreneur.
57:01Well, you've got an expert.
57:14Dragon's Den
57:14will return
57:15later in the year.
57:17Perfect.
57:18I think this is
57:18the first time
57:19in the den
57:20there's been more
57:20females than men.
57:23I think this is
57:24what I've been looking for
57:25for a long time.
57:26I just came out
57:27of being your worst nightmare.
57:28I'm about to go
57:29back in again.
57:29You're sassy,
57:30I'm like, ooh,
57:31go on, go sell more.
57:32Is that the way you work?
57:33Is that what you guys
57:34do as investors?
57:35I think this is
57:36a wonderful opportunity
57:37and that's why
57:38I'd like to talk to Tiny.
57:39Hello, Peter.
57:40I was hoping you'd say that.
57:42Am I happy
57:42to share with Peter?
57:44My business
57:44if you tell me
57:45I should not invest
57:46but my heart
57:47tells me I should.
57:50You're setting us all up.
57:52Come here, mate.
57:53I'm so proud of you.
57:54Wow, Gary,
57:55you teed that up
57:56as if we were team mates
57:57and then...
57:58That's the most guilty
57:59I've ever felt in my life.
58:00Yeah, no,
58:01it's great to have you back, Gary.
58:06Noses from Amazon,
58:08T-shirts and homeware
58:09from TK Maxx and Homesteads.
58:11Visit bbc.co.uk
58:12forward slash rednoseday
58:14for more.
58:14Pretty good at this.
58:17TK Maxx and Homesteads.
58:18TK Maxx and Homesteads.
58:18TK Maxx and Homesteads.
58:19TK Maxx and Homesteads.
58:20TK Maxx and Homesteads.
58:24TK Maxx and Homesteads.
58:25TK Maxx and Homesteads.
58:28TK Maxx and Homesteads.
58:31TK Maxx and Homesteads.
58:31TK Maxx and Homesteads.
58:32TK Maxx and Homesteads.
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