00:01When you create the product you love, there will become times when it will be really hard.
00:08Basically the main challenge was the size of the task, I guess.
00:14It's hard to speak about emotions, especially for engineers.
00:20We were in a team where everybody wanted to, not to show off, but to really change something.
00:30We spent a lot of time in the office. We came mostly each weekend.
00:38So I guess the biggest benefit that we all had is that everyone working on IntelliJ IDEA was also using
00:44the product on a day-by-day basis.
00:46For many people this has helped a lot because it makes it very easy to empathize with the user.
00:54The majority of developers I've tended to talk to do like the way IntelliJ IDEA works.
00:58It just kind of helps them stay in the flow.
01:00It feels like you're in the cockpit of a fighter jet.
01:02There's just this incredible sophistication there at your fingertips.
01:06And at some moment you stop noticing the tool itself.
01:10There are a number of times when I remember feeling like,
01:13how the heck did it figure out that that's what I wanted it to do?
01:19IntelliJ gets out of your way.
01:20Best-in-class developer experience.
01:24Amazing Maven support.
01:25Ahead of everyone when it came to IDE features.
01:27Okay, we look at the competitors, we look at all these items.
01:30If we were to rebuild something like this, how much stuff would have to be there?
01:35I must say that the competition, of course, was there.
01:39Eclipse was number one because it was free and mediocre.
01:43IntelliJ was a commercial tool and it cost money and a lot of developers didn't want to pay money for
01:49development tools.
01:50But the good ones did.
01:52From a commercial perspective, these competitions should have been lost.
01:56As soon as you become the number one, there's always someone who is trying to chase you and your job
02:01is much harder than theirs.
02:02Because they just, they learn from what you're doing and they just imitate.
02:06You have to be the first one.
02:09You have to experiment.
02:10You have to invent.
02:11It was deep in the night, I was texting some clicks, reading through the forum and understanding that, God, maybe
02:21I have killed this company.
02:25And that was specifically because of?
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