00:00I'm here at the Samsung booth and they're showing off some pretty incredible stuff they're doing
00:03when it comes to AI and the content you're watching. We've got the World Cup here in the
00:06US, Canada, and Mexico just right around the corner. Here we got a game going on. It looks
00:11good but it could use a little more color and using AI you can go ahead and just go ahead
00:15and
00:15turn on soccer mode which is going to give it a big boost. So boom we've got a lot more
00:20saturation
00:20the greens the reds of Arsenal's jersey. It looks pretty remarkable and what it's doing is the pro
00:27mode is actually able to analyze it automatically. So depending on the model of TV that you have
00:31it'll be able to turn this on automatically if you'd like. And their TVs are able to basically
00:37differentiate between if you want to focus on let's say the crowd or the actual commentator. So
00:42I can have my buddy here Devin from Samsung go ahead and just kind of lower the crowd
00:46volume to focus on the commentary.
00:48Out of the post again.
00:54When I tell you there's not a peep of that crowd it really does separate the two of them
00:58so you're fully focused on the commentary.
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