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From smooth coffee blends to iconic sneakers, some celebrity endorsements have become cultural phenomena. Join us as we explore the most unforgettable marketing campaigns led by stars like Michael Jackson, Natalie Portman, and Terry Crews. With a mix of humor, charisma, and heart, these ads not only sold products but also left lasting impressions that changed the marketing game forever.
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00:00I didn't do it to be cool. I didn't do it to make a statement. I just liked it.
00:06Welcome to Miss Mojo, and today we're looking at the most iconic celebrity advertising stunts ever.
00:12My resolution is to eat better. Epic stuffed crust. Better ingredients, better pizza. I'm eating better.
00:19Number 10. George Clooney, Nespresso.
00:21When it comes to George Clooney, you get what you paid for.
00:24And with oodles of charisma to spare, Nespresso sure got their money's worth.
00:27Nespresso?
00:29What else?
00:30Double. What else?
00:32His long-standing partnership with the brand has brewed up some of the most memorable celebrity ads ever,
00:36poking fun at his suave mannerisms and cheeky humor.
00:39Over the years, Clooney's star power has even drawn in other A-listers to the brand,
00:43leveraging his debonair image to get in on the joke.
00:46Is that coffee? Yeah.
00:56I want it.
00:57So, whether the aughts or the 2020s, Clooney and Nespresso always deliver a perfect blend of sophistication, humor, and caffeine
01:05-fueled charm.
01:06What else?
01:07Deep and sensual.
01:09Yeah.
01:10And a delicious aftertaste.
01:13You're talking about Nespresso, right?
01:16Uh-huh.
01:16Yeah.
01:17What else?
01:18Number 9. Ryan Reynolds, Mint Mobile.
01:20The marketing department asked me to be as explicit as possible when explaining it, so here we go.
01:28His tongue-in-cheek humor as Deadpool has delighted millions worldwide, and Ryan Reynolds channeled this energy in his marketing
01:33for Mint Mobile.
01:34Infusing his dry humor onto its marketing campaign, he pitched it as the ultimate smart and budget-friendly option you
01:40just can't pass up.
01:41His job? Make sure that we stay $15 a month.
01:45Mint's hot dogs will be $15 a month forever.
01:48Uh, look, no, hold on, wait a minute, sorry, we don't sell hot dogs.
01:51Reynolds No Frills' style perfectly complemented Mint Mobile's down-to-earth image, framing it as the choice of the people.
01:57From roasting big carriers to meta humor at his own expense, his comedic touch gave the network its own unique
02:03identity.
02:04Although he's since sold his stake in the company, the actor retains a creative role with the company, so we'll
02:09be enjoying more of these ads for at least the foreseeable future.
02:12More breaking news. This is neither news nor is anything breaking. I'm not a journalist, and this is just a
02:18gimmick.
02:19Number 8. Terry Crews, Old Spice.
02:21Who doesn't love Terry Crews? One of the most effortlessly likable stars in show business, the athlete-turned-entertainer is
02:27the ultimate hype man.
02:28If he can steal Vanessa Carlton's smash hit as his own, there's nothing Crews can't do, including selling us on
02:34Old Spice.
02:35Say goodbye to this nasty beard!
02:37What happened to me?
02:38I don't know, I'm not a doctor! Old Spice shaving gel!
02:44Deliberately absurd and gloriously over-the-top, Crews' commercials go all-in with his boundless energy.
02:50Under the smell-is-power banner, the actor pulls off hilariously ridiculous spots, like watching his own head explode, or
02:56driving a jet ski through someone's house.
02:58Oh, Old Spice body spray makes you smell like power! It's so powerful, it sells itself in other people's commercials!
03:06He's also teamed up with fellow spokesperson Isaiah Mustafa, combining the latter's satirical edge with his own chaotic comedy.
03:13If nothing else, Crews' screaming pecs alone are enough to make us feel the power.
03:17Hey, this is my commercial!
03:19I'd like to agree with you, but then why are we on a horse?
03:23Oh no! His signature job!
03:26Number 7. Jeremy Allen White
03:28Calvin Klein
03:29Although his role as Lip Gallagher in Shameless helped him break out, the bear propelled White into superstardom.
03:36As the intense and complex Kami Bursato, White transformed himself into a heartthrob, commanding legions of swooning fans.
03:43So, when he was announced as Calvin Klein's latest brand ambassador, it seemed like destiny, and the campaign definitely hasn't
03:49disappointed.
03:50Don't tell me what to do
03:54Don't tell me what to say
03:56The impact was instantaneous, as White's involvement generated $12.7 million in media impact value for Calvin Klein within just
04:05two days.
04:05Radiating natural confidence and sheer sex appeal, White makes the brand appear both relatable and inherently desirable.
04:12Lightning has struck twice for the brand, with Bad Bunny's campaign carrying an equally massive impact the moment it took
04:19off.
04:24Do you have your carbines on?
04:26Number 6. Randy Savage
04:28Slim Jim
04:28Gotta have spice, need a little excitement?
04:31Snap it to a Slim Jim, oh yeah!
04:34Oh yeah, we can dig it.
04:36When Randy Savage committed, he went 100%.
04:39Slim Jim commercials of his era are a reminder of how nobody could sell chaos quite like he could.
04:45Turn to the spice!
04:56Thrust in one bizarre situation after another, Savage showed up when least expected, stealing the scene each and every time.
05:03At the peak of the 90s pro wrestling boom, Savage's popularity permanently shaped the brand's image, and snapping into a
05:09Slim Jim practically became a rite of passage.
05:11What do you do for beefy, spicy, extreme excitement?
05:15Say it, say it!
05:16Snap it to a Slim Jim!
05:17Decades later, the snack retains the same larger-than-life energy set by the Macho Man, permanently tying it with
05:23Savage's legacy.
05:24Need a long excitement?
05:26Snap it to a Slim Jim!
05:27Number 5. Betty White
05:29Snickers
05:29She may not have it in her name like the Macho Man, but Betty White was an absolute savage.
05:35Long considered the sweet one of her Golden Girls pack, White flipped that image with the proposal.
05:40Take us to the airport, please.
05:42Mom, what are you, faking the heart attack, right?
05:44Come on!
05:45Come on!
05:45Well, the only way I can get you two to shut up and get us to the airport.
05:50Incidentally, that's also when Snickers came calling.
05:52Why today, the chocolate bar's You're Not You When You're Hungry is ingrained into pop culture.
05:57So I never leave the house without one of these.
06:05Thanks, guys.
06:06But if there's one person to thank, it's Betty White, who launched the campaign into the stratosphere.
06:11Across the next decade, the late comedian entertained us with similarly biting performances and adorably ruthless turns.
06:17But for many, the Snickers commercial remains her finest hour.
06:20Mike, you're playing like Betty White out there.
06:22Ask out what your girlfriend said.
06:24Rowan Atkinson also got in on the action years later.
06:26Reprising his iconic Mr. Bean character for a campaign of his own.
06:31Number four, Michael Jordan, Nike.
06:33On September 15th, Nike created a revolutionary new basketball shoe.
06:38When it comes to the holy grail of celebrity endorsements, few can top the Air Jordan.
06:42Seen everywhere from TV and film to music and fashion, these sneakers have a life of their own.
06:47The brand found its voice through Nike's promotional campaign, focusing on Jordan's drive and work ethic.
06:52Tell me I can no longer fly.
06:57I want you to.
06:59By closely tying the shoes with MJ's recipe for success, Air Jordans were perfectly poised to take the world by
07:06storm.
07:06And so they did.
07:08Spreading across different sports and franchises, making the Jumpman logo one of the most recognizable symbols on the planet.
07:14Four decades later, the campaign remains alive and running, standing as arguably the greatest piece of sports branding ever seen.
07:22I've failed over and over and over again in my life.
07:27And that is why I succeed.
07:31Number three, Shaquille O'Neal, Papa John's.
07:33What's better than pepperoni?
07:35That would be the chakaroni, which adds the extra oomph to every slice.
07:40I am here to work, people.
07:41Where's the garlic sauce?
07:42Is he always here?
07:43He's everywhere.
07:44We're making you a chakaroni for $12.99.
07:47That's right.
07:48I live here.
07:48In 2019, the NBA superstar joined Papa John's as part of its board of directors and immediately put in the
07:55work.
07:55Shaqa brought all of his visibility to the table, appearing in commercials, events, and promotional runs, proving that when it
08:01comes to pizza, bigger is definitely better.
08:04But it wasn't about profit.
08:06It was about giving back.
08:07Extra pepperoni right to the edge.
08:09And the biggest slices in Papa John's history.
08:12But it's bigger than pizza, because $1 from each sale is donated to support communities.
08:17With $1 from every chakaroni sold, going to the Papa John's Foundation, the campaign raised millions for charity.
08:23Equal parts heartwarming and wholesome, it made everyone feel included.
08:27Because, just like he says, everyone loves pizza.
08:30And pizza loves everyone.
08:32First I've been an American member that's, you know, been asked to join the board.
08:36Because, listen, everyone loves pizza, and pizza loves everyone.
08:40Yeah, that is true.
08:41That's it.
08:42Number 2.
08:43Natalie Portman, Dior.
08:44When you think Dior, you think Natalie Portman.
08:47And that's no coincidence.
08:49As the luxury giant's muse for over a decade, Portman is now synonymous with the brand itself.
08:54And you?
08:55What would you do for love?
08:56Accompanying the line across a variety of products, the actress captures the perfect balance of intelligence, poise, and elegance.
09:03Her branding isn't just promotional runs, it's a cinematic experience.
09:07And you?
09:08What would you do for love?
09:11Miss Dior.
09:12The new fragrance.
09:13Dior.
09:14Lush, dynamic, and brimming with cultural texture, every shot is a feast for the senses.
09:19Far from a transactional involvement for commercial reasons, Portman exudes authenticity, capturing a palpable sense of class.
09:26Dior hit the jackpot with another famous name, snagging Charlize Theron for a promotional run that popped more than a
09:32few eyeballs.
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10:02Sure, plenty of campaigns are memorable, but if we're talking game-changing on a revolutionary scale, it was this one.
10:09Signing a record-shattering $5 million deal in 1983, Jackson quickly became the voice of a new generation.
10:22MJ poured his heart and soul to the product, blending his greatest hits to cross-branding with the product.
10:27Whether through one-of-a-kind dance moves or powerful vocals, the king of pop made us all part of
10:32the Pepsi generation.
10:42Looking for me?
10:43Just about every major celebrity endorsement can be traced back here, and four decades later, it still feels alive, modern
10:50and undeniably cool.
10:52Not content with just the king, Pepsi doubled down with the queen of pop for an ad campaign that felt
10:57like an answer to all our prayers.
11:07Which celebrity endorsement has stayed with you all these years?
11:10Let us know in the comments.
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