- 5/18/2025
From media moguls to beauty brands, these stars transformed their fame into flourishing business empires. Join us as we explore how these celebrities leveraged their stardom into successful entrepreneurial ventures, creating multi-million and billion-dollar companies across various industries.
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00:00I wanted to make sure all skin tones were covered.
00:03I wanted it to look like perfect skin, not like makeup on skin.
00:07Welcome to Ms. Mojo.
00:09And today, we're looking at celebrities who successfully became entrepreneurs after finding fame.
00:15Neither one of us wanted to just put our name on something and say,
00:19hey, good luck. I hope it works out.
00:21We wanted to do something that we can be passionate about.
00:26Number 10, Dwayne Johnson.
00:28The Rock rose to fame during the late 90s when he became one of the most prolific wrestlers of all time.
00:35He then moved on to acting, which proved wildly successful for him.
00:39Strengths, fearless, climbing, speed, boomerang, smoldering intensity.
00:48Alongside this, he's also become a successful businessman.
00:52In 2020, he founded Terra Mana Tequila, which became a highly lucrative endeavor.
00:57It's worth around $3.5 billion and made over $600,000 in sales in one year.
01:05What we want to do really with all of our Terra Mana Tequila is hopefully raise the bar by taking our time,
01:11creating handcrafted, small-batch tequila for everybody to enjoy around the world.
01:15He's also co-owner of the XFL, a football league which has since merged with the USFL, becoming the UFL.
01:23Not only this, but he also co-founded ZOA Energy Drinks, which believes in giving everyone access to Big Dwayne energy.
01:31That's some serious Big Dwayne energy.
01:34Right back at you.
01:35I meant him.
01:35Nice fanny pack.
01:40I know.
01:41Number 9.
01:42Snoop Dogg.
01:43His public image might make you assume Snoop Dogg is too laid back for much entrepreneurship,
01:49but that's far from the truth.
01:51Yeah, I'm willing to deal in and chilling, death jam in the building.
01:54We came to...
01:54Yes, sir.
01:56One of the Dogfather's most successful ventures has been Cali by Snoop,
02:01a wine company that produces all three types of wine.
02:04He and Dr. Dre also partnered to found a gin company, aptly named Gin & Juice.
02:10He also launched a cereal brand, Snoop Cereal.
02:14And this one, I gotta tell you, I think this one is absolutely brilliant,
02:17because you basically combined Froot Loops with Lucky Charms, which is genius, you know?
02:25Hey, we're from the hood, Jimmy.
02:26We're gonna do what we gotta do to get by.
02:28A more conventional business idea of Snoop's was Snazzalo's THC-infused onion rings.
02:35Obviously, he's also dipped his fingers into the cannabis industry,
02:39owning Snoop-branded rolling papers and such.
02:42We're gonna take a break.
02:43A break?
02:43And, uh, yeah, we're gonna take a quick break.
02:45My kind of break?
02:46Uh, yeah, we get whatever kind of break you like.
02:48Number 8.
02:49David Beckham.
02:50Not only is he one of the most recognizable soccer players in history,
02:54but he's also one of the most business savvy.
02:57So it's always been about hard work, and I've taken that from, you know,
03:00the soccer field into the business side of my life.
03:05And, you know, I think if you work hard in life, things happen.
03:09He currently owns Inter-Miami CF,
03:11a team notable for signing famous players like Lionel Messi and Luis Suarez.
03:16It's been, uh, five years of trying to get the team in Miami going,
03:22uh, and now it's finally on its way.
03:24Now I'm able to get involved.
03:26Beckham also partly owns Salford City Football Club,
03:30although his American team is more successful.
03:33Alongside this, he and his wife Victoria have been highly sought after by dozens of companies.
03:38Partnerships with fragrance companies have been particularly lucrative,
03:42as well as collaborations with brands like Adidas.
03:45He also earned a fortune from letting EA Sports include him in FIFA 21.
03:50Together, our journey continues.
03:54And together, we win as one.
03:57Number 7. Reese Witherspoon
03:59Witherspoon is one of America's richest women,
04:02a feat she achieved not with her acting, but with a keen eye for business.
04:06You should. Do you have a resume?
04:09Yes, I do.
04:10Um, critics.
04:18It's pink.
04:19Oh, and it's scented.
04:20I think it gives it a little something extra, don't you think?
04:23Her first venture was founding production company Type A Films, launching back in 2000.
04:28The focus was on films for women, with Legally Blonde being their first major movie.
04:32It is with passion, courage of conviction, and strong sense of self that we take our next steps into the world.
04:40In 2012, Type A Films was merged with Bruna Papandrea's company, becoming Pacific Standard.
04:46Papandrea left in 2016, giving Witherspoon complete control.
04:50Not long after, she founded Hello Sunshine, her most successful business,
04:56which has been responsible for a plethora of films and shows that place emphasis on women.
05:01In 2021, Witherspoon struck gold, selling part of the company for $900 million.
05:06I think people are going to want to see romance.
05:09They're going to want to believe in reinvention, rebirth.
05:13So we, you know, we kind of invested in those stories during that time,
05:17and so I'm really excited about everything that's coming out next.
05:21Number six, Ryan Reynolds.
05:23I do this the old-fashioned way, with two swords and maximum effort.
05:29Hear the music.
05:30The definitive Deadpool has had a strong acting career,
05:33which has made him a household name across the globe.
05:36Outside of acting, he owns multiple businesses.
05:39We're working really quickly, working with limited budgets,
05:41but we're also acknowledging and playing with the cultural landscape.
05:44So that's a huge part of what we do.
05:46We try to create marketing that's moving at the exact same speed of culture as culture is.
05:51Reynolds founded Maximum Effort Productions in 2018
05:55and got involved in the gin industry during the same year.
05:58The latter proved extremely lucrative
06:00since he sold the company Aviation American Gin for $600 million.
06:05Another sizable paycheck came from selling his Mint Mobile shares to T-Mobile,
06:10a $1.35 billion deal.
06:13Potentially his most fascinating venture was buying Wrexham AFC with Rob McElhenney.
06:19They're a fairly niche Welsh football club,
06:22but Reynolds is motivated to bring them fame and acclaim.
06:24The one of the kindest things I think anybody's ever said was that we were honorary Welshmen.
06:30Wales has really captured a huge piece of my heart.
06:33To be considered part of that group and that community on some level,
06:38any level, means more to me than anything.
06:40Number five, Taylor Swift.
06:43Swift is easily one of the most famous humans alive right now.
06:46Uh-oh. I mean, this, this is getting dangerous.
06:50This is about to start going in my head real fast.
06:53I mean, you just made me feel so, so powerful.
06:59Her music career is extremely successful
07:02and is how she acquired most of her wealth.
07:05It's not just her music, but also her entrepreneurship.
07:08Unlike other entries, Swift doesn't use her fame to push brands like a tequila company.
07:14Instead, she is the brand herself.
07:20For example, she became the cover girl for Nature Luxe
07:26and also has a long-term partnership with Diet Coke and Keds Shoes.
07:31Additionally, real estate makes up a significant portion of her wealth
07:35since she owns approximately $90 million worth of properties.
07:49Number four, Jay-Z.
07:51Jay-Z currently holds the title of the world's richest musician
07:55despite not releasing an album since 2017.
07:58Yeah, I'm talking 5, 6, 0, 0, 0, 0
08:01Back to running circus realm
08:03Now we squid up, hold up
08:05Unlike Taylor Swift, he rarely performs
08:08and achieved his wealth almost entirely from being a savvy businessman.
08:13His empire is too big to summarize entirely,
08:16so it would be easier to list the industries Jay-Z isn't involved in.
08:20You embody a business mogul, if there ever was one,
08:24whether it's the NBA, 4040, brands around the globe,
08:30your own production company and label.
08:32He founded RockAware in 1999 and sold it in 2007 for $204 million.
08:39Jay-Z was also president of Def Jam Recordings for two years,
08:43where he would sign Rihanna.
08:45In 2019, he became hip-hop's first ever billionaire, a well-earned title.
08:50Yeah, I think just doing things that you believe in, you know, things that you understand,
08:55I think that's the best investment.
08:57I heard Warren Buffett say that just the other day,
08:59and I just innately felt that, you know, just invest in things that you understand.
09:04Number 3. Dr. Dre
09:06Dre was a giant of classic hip-hop, making a name for himself as NWA's primary producer.
09:12His solo album, The Chronic, propelled him even further into stardom.
09:20Numerous rap careers were launched by him, including those of Eminem, Snoop Dogg, and 50 Cent.
09:26If it wasn't for him, hip-hop music may have taken a wildly different trajectory,
09:31and wouldn't at all be what it is today.
09:34Because you have taken cats, and you've turned them into household names.
09:39Well, of course it doesn't start.
09:40Of course it doesn't start out like that, you know what I mean?
09:43It's just, it's just what I feel and what I like, and fortunately, you know,
09:47I've been able to be in the studio with, these guys are genius as far as I'm concerned.
09:51Outside of music, his most recognizable brand was Beats by Dre, an audio equipment company.
09:56The brand proved to be extremely lucrative, eventually being bought by Apple in 2014 for an incredible $3 billion.
10:04Anything can happen here, and whatever does, it belongs to those of us who are made in L.A.
10:14Number 2. Rihanna
10:16In the 2000s, Rihanna quickly became a global R&B superstar, but she didn't stop there.
10:23She used her fame to become a billionaire.
10:24In the early 2010s, she made a fortune selling fragrances.
10:29In 2017, she launched Fenty Beauty, a makeup brand with a focus on inclusivity.
10:35Please come in 20 shades.
10:37I wanted every girl to have their color.
10:39I love the consistency.
10:40This one, it goes from cream to powder.
10:43This was wildly successful, inspiring her to found Savage X Fenty,
10:48a lingerie brand that brought her even more wealth.
10:50In 2019, she launched Fenty Clothing, making her the first black woman to own a luxury fashion house under LVMH.
10:59Basically, it's what I like to wear, what looks good on my body, because I'm curvy,
11:03so I know I want it to look good on every body type.
11:07I like to walk into my closet and play and put things together,
11:10so I wanted people to have that same experience here at Fenty.
11:13Despite only lasting two years, she made history.
11:17Alongside this, she's collaborated with various brands like Kodak and Puma.
11:22She's mastered multiple industries in her career, making her far more than just a singer.
11:27Do things your way, but don't ever feel like your wings aren't there.
11:32Before we unveil our top pick, here are a few honorable mentions.
11:36Gwyneth Paltrow.
11:37From her kitchen, she founded wellness brand Goop, now worth millions.
11:42It's very complicated chef work right here.
11:46This is our first ingestible that is good for your skin.
11:50I love it.
11:51Selena Gomez.
11:52The ex-teen idol now owns the cruelty-free makeup company Rare Beauty.
11:57This one has been a favorite, and I want to say thank you guys so much for using it and loving it as much as I love it,
12:03because it is one of my favorite products.
12:05I keep saying that about everything, so I'm sorry, but I'm just really proud of my eyes.
12:09Kim Kardashian.
12:11Clothing brand Skims and other businesses made Kim Kardashian a billionaire.
12:16This is a cotton dress, so it is more sheer, but because the shapewear is a darker color, you don't see it through.
12:23I feel really good.
12:24I feel like I'm ready to take on whatever my sisters have planned.
12:28Jennifer Garner.
12:29Her children's food brand earns $100 million annually.
12:33I learned a lot from working for Save the Children for the past 11 years.
12:38It defined the need for me out there for kids to have the best nutrition possible.
12:43Jessica Alba.
12:44Alba's The Honest Company was worth $550 million in 2022.
12:49So we've grown through moms telling other moms, hey, this is a great product, and I love it, and it's changed my life.
12:57We are families, and we have kids, and we test our products on us.
13:02And if it doesn't work in our homes, we won't make it.
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13:21Number 1.
13:22Oprah Winfrey.
13:23Once upon a time, Oprah was the only black billionaire alive.
13:27She originally came from poverty, being raised by a single teenage mother in Mississippi.
13:33This makes her story deeply inspiring.
13:35At 19 years old, she became not only the youngest news anchor, but also the first black female news anchor.
13:42I was not a good television reporter.
13:45I was too emotional.
13:46I would go out on the stories and, you know, then try to take blankets back to the people.
13:50You were also very young.
13:51You were 21 or 22.
13:52Yes, and I was very also empathetic, and I was always getting written up for getting myself involved in other people's business.
13:59Her world-famous TV show started shortly after and lasted 25 years.
14:04By 32, she was a millionaire, with the rights to her show and even a production company.
14:10Big surprise to me.
14:10I was like, oh my God, this is so exciting.
14:14You mean you got more than that 30,000?
14:16I got more than 30,000.
14:18By the time I was 30.
14:19This was Harpo Productions, which also co-owns the Oprah Winfrey Network with Warner Brothers.
14:24Decades into her career, she remains a global brand, and we've barely even scratched the surface of her monumental empire.
14:33There's no difference between you and me, except that's your platform.
14:36That's your show every day.
14:38So my understanding of that has allowed me to reach everyone.
14:44Which celebrity business venture appeals to you the most?
14:47Let us know in the comments.
14:49We're determined to create inspiring, fun, informative content that will spread contagious joy.
14:56Do you agree with our picks?
14:57Check out this other recent clip from Ms. Mojo, and be sure to subscribe and ring the bell to be notified about our latest videos.
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