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00:02The Italian competition authority AGCM launched two investigations into LVMH-owned Sephora
00:07and Benefit Cosmetics over possible unfair commercial practices tied to marketing adult
00:13cosmetics to children and adolescents, according to Reuters. AGCM said the brands used very young
00:18micro-influencers on social media to promote early use of products and encourage compulsive
00:23purchasing linked to cosmeticorexia. The regulators said warnings and precautions for
00:28products not intended for minors may have been omitted or presented in a misleading way.
00:33AGCM said frequent use of multiple cosmetics by minors without proper awareness may harm health.
00:39Officials and financial police inspected the premises of Sephora Italia and LVMH entities
00:44on Thursday. The companies did not immediately respond to Reuters' request for comment.
00:48For all things money, visit Benzinga.com.
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