00:08Hello, my name is Michael. I'm the head of Amex Technology and Partner Marketing from Cherry.
00:16As you know, it's pretty easy to build one single switch.
00:20But if you have to build 100 switches with the same level of quality and the same feeling, it's a
00:28pretty difficult job.
00:33When we introduced the Amex switch about 35 years ago, we didn't have gaming in mind.
00:43Our engineering team always focused on innovation and optimization.
00:49So we introduced the silent switches, the RGB technology and the speed switch.
00:57So our production is located in Germany, so all our switches are really made in Germany.
01:04And with the quality assurance close to the production, we also have the whole product lifecycle under our control.
01:12And control is what really matters.
01:22With the newest member of the ROG Gaming Keyboard series, Asus gave that control to the user.
01:31With the oversized control key and the additional keycap set, this keyboard is truly optimized for FPS gaming.
01:41With the stealth key, you can hide all your applications and put your microphone to you with a single key
01:47in order you get a phone call or somebody is entering your gaming room.
01:52With the switchable media key, you can control your volume and your media functions.
01:58And with the on-fly macro recording, this keyboard is also optimized to give you the best possible MMO experience.
02:08Of course, Asus has chosen the Cherry MX RGB switches, and together with the Aura software, that gives you the
02:18best lightning experience possible.
02:20With the aluminum metal plate and the Cherry MX switches, Asus developed a really great keyboard to give to you.
02:30Of course, you have to win the game. We wish you all the luck for that. Thank you.
02:37On the right.
02:43You
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