00:07This is Sony's new mid-range Bravia OLED TV with flagship technology, the A8.
00:14Available in 55 and 65 inch screen sizes, the A8 features our most powerful picture processor, the X1 Ultimate,
00:22our unique panel driver, pixel contrast booster, tri-luminous display and X-motion clarity.
00:29OLED panel technology yields several inherent strengths because each pixel is its own light source.
00:36Unbeatable black levels, stunning contrast and a wide viewing angle so everyone gets a great view.
00:43But there's more to it than just the panel.
00:45Sony's picture processor is ultimately what provides the A8's stunning image quality.
00:51Our acclaimed X1 Ultimate picture processor uses several object-based technologies to enrich your picture.
00:58It works by identifying each object within the picture, then enhancing the detail, colour and contrast for a full immersive
01:06view.
01:07Our unique pixel contrast booster ensures the performance of the OLED panel is maximised to provide natural textures for a
01:14superbly realistic picture.
01:16Netflix calibrated mode, Dolby Vision and Atmos, IMAX enhanced and Sony's own custom picture mode setting, co-developed with Sony
01:25Pictures, are all included.
01:27You see films, TV shows and games with the colour, contrast and motion the creator intended you to see.
01:34Our acoustic surface audio with twin subwoofers takes care of the sound.
01:39Acoustic surface audio recreates the immersive sound from picture experience you get in the cinema.
01:45Actuators invisibly vibrate the screen, creating sound waves that come directly from the screen.
01:52Twin subwoofers provide the lower frequency bass tones to deliver rich, multi-dimensional sound.
01:58These advanced picture and sound technologies are wrapped up in Sony's signature minimalist one-slate design that keeps all your
02:06focus on what's important, the action.
02:08Our ambient optimisation technology adapts the picture and sound to your environment.
02:14It will automatically adjust the picture brightness to the light in the room, boosting it in bright rooms and reducing
02:21it in dark rooms for a perfect atmospheric view.
02:25This technology can even detect objects in the room, such as curtains and furniture that may absorb or reflect sound,
02:32fine-tuning the acoustics so your sound isn't compromised.
02:35Finally, with a high-performance chipset, Sony's Android TV gives you fast, effortless access to all your favourite content.
02:43We've built a microphone into the remote control and with Google Assistant you can control your TV, smart home and
02:50find new entertainment using your voice.
02:53Explore over 5000 apps available from the Google Play Store and use Google Chromecast or Apple AirPlay to cast from
03:01your iPhone, iPad, Android device or laptop straight to the TV.
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