00:00www.mesmerism.info
00:30In 24 seconds
00:34There's a lifetime
00:48I always wanted to make it to the NBA
00:51You know, I just work as hard as I can
00:53To reach their goal
00:54You know what I'm getting now
00:55What does it take to be the cover athlete for NBA 08?
00:58You can start by winning Rookie of the Year
01:01Right out of high school
01:02Follow that up with multiple All-Star and Olympic appearances
01:05And you just might be close
01:10So when the San Diego studios went looking for their cover athlete for NBA 08
01:14They could only turn to one man
01:16Amare Stoudemire
01:34When you've got the hottest NBA basketball game on the market
01:37You've got to pull out all the stops
01:38A great commercial showing the world what you've got is a must
01:42The NBA 08 team prepared for this by setting up shop in Los Angeles, California
01:46The home of major motion picture making was the starting point for NBA 08's commercial
01:52The concept is going to be tight
01:54It's going to be, you know, fun to see
01:55The commercial's set to be different from anything PlayStation has done before
01:59As some of the best behind-the-camera talent and some unique concepts
02:02Are lined up to make this an unforgettable spot for NBA 08
02:06Commercial shoots are normally long
02:08But that's what it's about, you know, you've got to put that time in
02:11I think the directors definitely appreciate the time that we put in yesterday for the commercial
02:15I can't wait to see it when it's finally done
02:18Amare shows his on-the-court talent in front of the cameras
02:21Where the commercial will capture the amazing abilities of this young superstar athlete
02:36When you're the cover athlete for a video game, it's not all about the commercials
02:40After his time in Los Angeles with Drew, Amare heads to San Diego to take part in body and head
02:45scanning
02:46To make his in-game character more lifelike than ever before
02:50I think the overall experience of that is that you're pretty much immortalizing yourself
02:55The game, the cover's not going nowhere, it's history
02:58For me to be on the cover of it, you know, it's just another achievement
03:02That I can show my kids when they get older
03:05I love it
03:06Using one of the biggest motion capture studios in North America
03:10San Diego Studios uses all the best technology available
03:13To make sure that all of Amare's signature moves and dunks are present in NBA 08
03:19Media from all over get a chance to see what it takes to be the cover athlete for NBA 08
03:24As Amare shows his best moves for the motion capture cameras
03:28Yeah, like 20 cameras following me with the tight suit on
03:31But I kind of got used to it after the first five minutes
03:34It was pretty fun
03:35While all this is taking place, Amare still takes time to see where the results will lead
03:40As he dives into the most realistic NBA experience in gaming
03:47With all his time and hard work for the commercial and motion capture behind him
03:51Amare was kind enough to sit down with us and share his feelings on basketball and life
03:55My childhood was, you know, based on trying to make it, you know, trying to survive
04:00It wasn't always fun in my neighborhood, you know, but it was fun
04:04You know, you see what I'm saying?
04:06I respect my peers, parents, and the throwbacks, you know, the old school guys
04:12I always listened and learned from them, and I just took it from there
04:15I always wanted to, you know, make it to the NBA
04:17You know, I just work as hard as I can, you know, to reach that goal
04:21And, you know, I'm here now
04:24I've always been my own person
04:25When you're a superstar athlete, there are a lot of kids who want to be like you
04:29But I think the most part and the fun part about it is that
04:34You get a chance to grow as a man
04:37Understanding your responsibilities
04:39Personally, I feel like if I die tomorrow
04:41You guys can study my tattoos and still, you know, teach the kids the positive for my tattoos
04:46And what it takes to be successful from a bad situation
05:05On the court, off the court, in work and in life
05:09You gotta be good at everything to be the cover athlete for NBA 08
05:1224 seconds isn't just about work for Amare
05:15It's about pride, hard work, determination
05:18It's about life itself
05:20With all this behind him, do you think Amare is ready for a break?
05:23No way
05:23This is only the beginning for the future of the NBA
05:26And who knows what the future holds
05:28Special thanks to Amare Stoudemeyer, the NBA
05:31And NBA Players Association for this amazing access
05:34And a special thanks goes out to all the fans for checking us out
05:38As we go beyond access for the best basketball game on the market
05:42NBA 08
05:43See you next time
05:45See you next time
05:49Grazie a tutti.
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