00:00RATED T FOR TEEN
00:31I'VE GOT A LOT OF PEOPLE HERE
00:32THAT ARE REALLY FAMILIAR WITH
00:33THE MARVEL UNIVERSE AND
00:35ACTUALLY THE INCREDIBLE HULK.
00:36I AM A MAJOR MARVEL FAM,
00:38ESPECIALLY WHEN IT COMES TO
00:39THE HULK.
00:40I THINK THEY'VE DEVELOPED
00:41SOME OF THE BEST COMIC BOOK
00:42CHARACTERS IN THE WORLD.
00:43EDGE REALITY, WHAT THEY
00:44BRING TO IT IS A REAL PASSION
00:46OF UNDERSTANDING OF WHAT
00:47THE HULK IS, AND I THINK
00:48THAT'S SOMETHING THAT IS
00:48REALLY GOING TO BE TRUE TO
00:49THE FILM, TOO.
00:50I THINK THAT'S WHAT THE
00:50CONNECTION WAS FOR ME, IS
00:52THE FUN AND PLAYFUL SIDE,
00:53THE INTENSE ACTION, THE
00:54ANGER, THERE'S A LOT OF
00:55DIFFERENT THINGS THAT ARE
00:56FUN AND COOL ABOUT THE
00:57HULK, AND I THINK THEY
00:58UNDERSTOOD THAT, AND I
00:59THINK THAT'S SOMETHING
00:59THAT'S GOING TO GO ACROSS
01:01BOTH THE MOVIE AND THE
01:02GAME.
01:02WITH THE IMPENDING FEATURE
01:04FILM RELEASE OF THE
01:04INCREDIBLE HULK IN JUNE
01:062008, MARVEL NEEDED A
01:08PARTNER THAT COULD BRING
01:09TO LIFE A VIDEO GAME
01:10INTERPRETATION OF THE
01:11GREEN GOLIAT.
01:12MARVEL HAS DOMINATED THE
01:14COMIC BOOK VIDEO GAME
01:15MARKET FOR THE PAST
01:16SEVERAL YEARS, AND IN
01:17ORDER TO MAINTAIN
01:23I THINK IT'S A GREAT
01:24MEETING OF THESE TWO
01:26COMPANIES AT THE RIGHT
01:27TIME.
01:28THE ACQUISITION OF THIS
01:29LICENSE AND A FEW
01:30OTHERS REALLY COINCIDES
01:33WITH OUR RE-EMERGENCE AS
01:34A PUBLISHER.
01:35MARVEL'S A GREAT BRAND,
01:37THEY HAVE A GREAT CAST
01:38OF CHARACTERS, AND WE
01:38KNEW THAT WE HAD TO BE
01:40IN THAT BUSINESS.
01:41WITH THE STRATEGIC
01:42PUBLISHER IN PLACE, THE
01:44NEXT STEP WAS SECURING
01:45A DEVELOPER THAT WAS
01:46UP TO THE CHALLENGE OF
01:47CREATING A GAME BASED
01:48ON THE INCREDIBLE
01:49ICON.
01:50EDGE REALITY BECAME A
01:51VERY OBVIOUS CHOICE TO DO
01:52THE HULK VIDEO GAME.
01:53WE LOOKED AT 8, 10
01:55DEVELOPERS OR SO, AND
01:56THEY HAD AN AMAZING
01:58UNDERSTANDING AND
01:58PASSION FOR THE HULK.
01:59EDGE REALITY HAS
02:00DEFINITELY GOT A
02:01HISTORY OF TAKING
02:03MOVIES AND WORKING WITH
02:04THE TEAM MAKING MOVIE
02:05AND FINDING OUT WHAT'S
02:07THE ESSENCE OF THE
02:07MOVIE, WHAT'S THE
02:08CORE THERE THAT'S GOING
02:09TO GET PEOPLE
02:09EXCITED ABOUT IT, WHAT
02:10IS THE MOVIE TRYING TO
02:11EXPLORE, AND THEN
02:12IMPORTING THAT TO A
02:13GAME AND EXPLODING IT
02:14OUT AND LETTING THE
02:15PLAYER TAKE THAT THE
02:21DO WITH THE CHARACTER.
02:22THEY HAD A BUNCH OF
02:23GREAT IDEAS THAT THEY
02:24WANTED TO BRING AND
02:25UPDATES TO THE
02:25FRANCHISE.
02:26IT WAS ONE OF THE
02:28MOST IMPRESSIVE GAME
02:28PITCHES I'VE SEEN.
02:29I THINK THEY PUT
02:30TOGETHER A REALLY
02:30SPECTACULAR PACKAGE
02:31WHERE THEY REALLY
02:32SHOWED, YOU KNOW,
02:33THEY UNDERSTOOD AND
02:34KNEW WHAT WAS GREAT
02:35ABOUT THE HULK GAME
02:36FRANCHISE AS IT STOOD
02:37IN THE LAST GENERATION
02:38AND THEN WHAT THEY
02:39WERE GOING TO DO TO
02:39BRING IT TO THE
02:40NEXT GENERATION WITH
02:40SOME REALLY GREAT
02:42IMPROVEMENTS.
02:42WHAT WE REALLY WANTED
02:43TO FOCUS ON WAS THE
02:45END RESULT.
02:46I MEAN, WHAT'S REALLY
02:47EXCITING IS ACTUALLY
02:48BEING ABLE TO PLAY
02:49THE HULK.
02:50AND SO WE REALLY
02:51FOCUSED ON THAT
02:52ASPECT OF IT.
02:54WITH THE TRIFECTA
02:54IN PLACE, EDGE OF
02:56REALITY NOW HAD TO
02:57DELIVER ON THEIR
02:58PROMISE.
02:58THEY'RE ACTUALLY
02:59BUILDING THE
03:00ENGINE THAT WE'RE
03:01USING FROM SCRATCH.
03:02IT'S SOMETHING THAT
03:02THEY'RE MAKING
03:03THEMSELVES.
03:03SO WHAT THEY'RE DOING
03:04FOR US IS GIVING US
03:05THE ABILITY TO HAVE
03:06A FULLY INTERACTIVE
03:07MANHATTAN AND MAKING IT
03:09FULLY DESTRUCTIBLE.
03:10NOT ONLY YOU CAN MOVE
03:11ACROSS VERTICAL SPACES
03:12LIKE ON THE GROUND,
03:13YOU CAN GO UP AND DOWN
03:14AND THERE'S DAY AND
03:15NIGHT CYCLE.
03:15SO IT'S GOING TO FEEL
03:16LIKE A LIVING,
03:17BREATHING CITY.
03:18DEVELOPING A
03:18HIGH-PROFILE PROPERTY
03:19IS NOT ONLY EXCITING
03:21FOR THE PUBLISHER
03:21AND DEVELOPER,
03:22BUT IT CAN ALSO HAVE
03:23SOME UNEXPECTED
03:24BENEFITS.
03:25AS A STUDIO,
03:27HAVING A HIGH-PROFILE
03:28GAME LIKE THIS IS
03:30GOING TO ENABLE US
03:31TO ALSO ATTRACT A LOT
03:33OF HIGH-CALIBER TALENT.
03:35JUST LIKE THE ROSTER
03:36OF CHARACTERS
03:36ASSEMBLED ON THE PAGES
03:38OF COMIC BOOKS,
03:39MARVEL AND SEGA
03:40HAVE SELECTED A
03:40TALENTED TEAM OF
03:41VIDEO GAME DEVELOPERS
03:43WHO KNOW WHAT MAKES
03:44THE INCREDIBLE HULK TIT.
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