00:04E.A. Sports. It's in the game.
00:07I've been playing E.A. Sports MMA since our very original prototype.
00:11Big fan of MMA and just really being excited about the action and stuff that was happening.
00:16It was very clear to me that this wasn't going to be a run-of-the-mill button mashing fighting
00:19game,
00:19that you're going to have to employ strategy.
00:21This was the place that I wanted to be as an aspiring game designer and as a mixed martial artist.
00:25I remember thinking this is a really awesome experience already.
00:28Just imagine what it'll be like when it finally actually goes out to the consumer.
00:31E.A. Sports MMA celebrates the global nature of the sport.
00:35We're about the worldwide experience.
00:37It leads all over the world, disciplines all over the world, training all over the world.
00:41We're really showing everybody the global nature of the sport, which hasn't been seen yet in the video game.
00:45We concentrate on Japanese rules, Brazilian rules, the Vale Tudo rule set.
00:50So the fact you can go to Japan and knee the head of a grounded opponent or a head stomp
00:53or soccer kick,
00:54something like that is an amazing experience.
00:56It's something that'll help you step up your game, not just as the character in the game, but also as
01:00a user.
01:01The goal of E.A. Sports MMA was to create an authentic MMA experience.
01:05First thing I talk about is feel the fight.
01:07As a fighter, you get very used to and acclimated to perceiving somebody else's movement.
01:12We use Rumble and the controller to simulate body movement.
01:15A real fighter, when you're on top of a guy and you're trying to progress,
01:18you can feel the other fighter moving and you kind of have a sense for what they're about to do
01:22so that you can respond.
01:23It makes for a very strategic ground game.
01:25With Total Strike Control and Classic Controls, we have something for everyone.
01:28We offer Total Strike Control, and that is using the right analog stick to do all of your striking,
01:33whether that's kicks or punches.
01:34This is a branch off of Total Punch Control, which has had huge success with Fight Night Series.
01:38Buttons are there for some of the more classic configurations.
01:42Our goal is to make sure that you're not thinking about the complex moves.
01:45You shouldn't have to focus on the complexity of the moves on the controls.
01:49It's not about the complexity.
01:50You should be able to pick the controls up and play and have a good time with it.
01:53So whether it's Total Strike Control or the Classic Control scheme,
01:56you're not going to find yourself penalized one way or the other.
01:58It's really all about how you want to play.
02:00I'm very excited about E.A. Sports Live broadcast.
02:02This is a breakthrough in sports video gaming.
02:04It's the ability to really put yourself into a fight in the same way that fighters do.
02:08There's thousands of spectators online, logging in on the console, logging in on the PC,
02:13people fighting live in front of others, in front of a live broadcasting group.
02:17You're going to have your fighter walkout, your fighter introduction.
02:19There'll be a pre-fight hype video, and you're actually going to be engaging in the fight,
02:22fighting for either a prize, money, a championship, just like a real fighter would,
02:26except you're a virtual athlete, and this is E.A. Sports Live broadcast.
02:29It's as close as you're going to get to becoming a fighter.
02:31We have an MMA experience that is so robust,
02:33and it's something that you can continue to play.
02:35I'm excited for people to play the game.
02:37We put a lot of effort into the game,
02:39and we're finally going to get to share it with people.
02:41Our career mode is awesome.
02:42Our online features are really going to make people happy.
02:45And our gameplay is king.
02:46It just offers so much within the sport of MMA,
02:49and then you get to experience all aspects of the sport,
02:51which, as a fan of the sport, I'm really excited.
02:53My goal is to build bigger fans.
02:55MMA happens all over the world.
02:57I can't wait to hear what other people think about it.
02:59People who are really into mixed martial arts are finally getting the game
03:02that they actually really want,
03:03because it gives them the entirety of mixed martial arts,
03:06and not just one element of it.
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