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00:02Spotify introduced a ChatGPT integration that allows users to connect accounts and request songs,
00:08artists, playlists, or podcasts through prompts that open in the Spotify app for playback.
00:13According to CNBC, the feature enables users to refine recommendations with more detailed
00:18input than traditional feedback tools. Spotify said the integration is opt-in and does not share
00:23content with OpenAI for training. The company also launched prompted playlists, allowing users
00:29to create custom mixes based on a feeling or memory. Executives said AI-driven personalization
00:34is increasing user engagement and time spent on the platform. Switching costs grow as users build
00:40playlists, train algorithms, and connect across devices. Analysts said new features like ChatGPT
00:46integration may further entrench Spotify's ecosystem. For all things money, visit Benzinga.com.
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