00:00Walmart and Kroger are deploying digital shelf labels across their stores, with Walmart aiming to complete the rollout nationwide by
00:08year's end, promising major efficiency gains and improved accuracy for shoppers.
00:13While retailers and industry groups insist the technology is purely about streamlining operations, not raising prices, some lawmakers are pushing
00:21to ban the labels outright, arguing they opened the door to surge pricing in an already inflation-weary environment.
00:28Economists and critics note that given the significant cost of installing the technology, it would be naive to assume retailers
00:36won't eventually use it to maximize profits through dynamic pricing.
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