00:00Stereoscopic 3D is additive.
00:01You've already got an amazing 3D game with Call of Duty Black Ops,
00:04right out of the box, whether you have a 3D enabled TV or not.
00:07But if you do have a 3D, stereoscopic 3D enabled TV,
00:11this is going to be great.
00:13It's just going to be an additive experience.
00:15You can turn it on whenever you want.
00:17You can turn it off.
00:18If you don't own a 3D TV now, but you're going to get one later,
00:21but you have your copy of Call of Duty Black Ops,
00:23you can play it that way whenever you get it.
00:26It's going to be there, right out of the box,
00:28and I think players are going to really enjoy it.
00:30If they want that 3D experience, the stereoscopic 3D experience,
00:33they've got it with Call of Duty Black Ops.
00:35It's really immersive, and I think people are going to really enjoy it.
00:39With stereoscopic 3D, it really allows the player
00:43to really get immersed in our world.
00:45We're already making a 3D game,
00:46so unlike a movie that's filmed in 2D and then made 3D,
00:49our game is developed in 3D,
00:51and so it already has all the elements that you need.
00:55And when you're in stereoscopic 3D, everything we have is enhanced.
00:59All of our characters, our animations, our environments,
01:03the whole scene, you're just enveloped in the whole scene
01:07when you're looking at it in 3D,
01:08and it really makes for a really amazing experience.
01:11With stereoscopic 3D, this started out as an R&D project
01:14with a couple of programmers and our producer,
01:16and I remember when they came to share it with us.
01:21It was, you know, I'll never forget that day
01:22because they're sharing with us content and material
01:25that we've been working on, you know, for over a year,
01:27and we've been seeing it.
01:29You know, we create these really detailed and rich 3D worlds,
01:31and when we saw it for the first time in stereoscopic 3D,
01:34everything, all the work that we did was just amplified and enhanced,
01:37and it was just a great experience,
01:39and I think people are going to really enjoy it if they have it.
01:42With Call of Duty Black Ops,
01:43you don't have to have stereoscopic 3D or 3D-enabled TV.
01:47It's a rich 3D world already,
01:51but if you have one of these 3D-enabled TVs
01:53that has a stereoscopic technology,
01:56it's just going to add an entire new layer to it,
01:58and you can enable that or disable it at any time
02:00and play it on your normal HDTV anytime you want.
02:04One of the things that I think why gaming is such a great application
02:08for stereoscopic 3D is,
02:10is, you know, in particular our game,
02:12we create our worlds in 3D from, you know,
02:16we expect the player to move through our worlds in 3D,
02:19and in particular with Call of Duty,
02:21it's a first-person game,
02:22so that means everything is from the perspective of you,
02:26and so you're effectively the camera,
02:27and so you are literally moving through our worlds in 3D.
02:31When you do stereoscopic 3D,
02:33suddenly it adds an entire dimension there,
02:35an entire layer of depth that the player controls,
02:40and that's, you know,
02:41that whole interactive experience
02:43doesn't...
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