00:06On November 16, 1993, in Tokyo, Japan, Sony, the number one maker of consumer electronics, joined the world of video
00:15games with the creation of a new division, Sony Computer Entertainment.
00:20In December 1994, Sony Computer Entertainment officially released their console, known only as the PlayStation.
00:29Built with real-time 3D graphic technology, the fastest processor in gaming, and Sony's home-built CD-ROM drive, Sony
00:37set out to build a game console that was more than just a toy, but an interactive device for all
00:42ages.
00:43Come on, hit the gas! You're killing me out here!
00:47Launching first in Japan, Sony's new entry to the video game industry challenged the competition, reaching 1 million units in
00:55just 6 months.
00:57The next challenge would be taking the excitement of the console to the highest level, the world stage.
01:04Recognizing the power of the Electronic Entertainment Expo, or E3, Sony Computer Entertainment's marketing machine hit the event full force
01:13in 1995,
01:15with an aggressive marketing campaign revolving around the phrase,
01:18You are not ready, in an attempt to turn the PlayStation into less of a product and more of a
01:24lifestyle.
01:30PlayStation officially launched in September 1995 in the U.S. and Europe.
01:36Hey, plumber boy, mustache man, your worst nightmare has arrived.
01:41Sony Computer Entertainment eventually followed PlayStation's launch with an innovative DualShock controller,
01:47which featured dual analog sticks for enhanced control and a rumble function, which helped make games feel more immersive.
01:58With a strong lineup of games such as Parappa the Rapper and Crash Bandicoot, the most powerful gaming console available,
02:05an advanced DualShock controller, and backed by a smart and provocative marketing campaign,
02:11the PlayStation became one of the best-selling game consoles of all time.
02:15Quality Entertainment
02:16PAMA
02:16PAMA
02:23PAMA
02:23PDF
02:23Grazie a tutti.
Commenti